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How To Get Ahead Of Key Shifts In The Entertainment Industry

How To Get Ahead Of Key Shifts In The Entertainment Industry
Entertainment

PSFK's Entertainment Debrief explores new experiences that are entirely dictated by fans’ unique preferences and viewing contexts

PSFK Labs
  • 17 february 2017

From multiplayer games that take place solely in virtual reality to storylines that activate IoT-connected home devices, it’s clear that entertainment is changing. We are currently in the midst of an immersion revolution—with advances in haptic touch sensors, and virtual and augmented reality platforms. Naturally, we at PSFK are unsatisfied with these contemporary innovations, looking ahead for the next big thing in entertainment engagement. In PSFK’s Entertainment Debrief we examine this idea of next-gen entertainment—media that not only pulls viewers in, but can be controlled, dictated and molded by the audience’s external environment.

For the most part, audiences are no longer passive bystanders but are capable of directing their own path to enjoyable entertainment experiences. The following evolutions are giving way to new experiences that are entirely dictated by fans’ unique preferences and viewing contexts.

From Spectators To Participants To Influencers

Untethered from static content schedules, consumers are no longer idle bystanders; they are interacting and changing content to fit their own interests, personal preferences and environment. These customization possibilities will soon yield pathways that allow audiences to simultaneously enjoy collaboration in conjunction with observation.

From Static Content To Immersive Experience To Seamless Integration

VR and AR applications have forced the creation of immersive ecosystems that involve a variety of physical senses, as well as activate triggers in the audience’s contextual environment. As immersive technology scales, content creators will be able to deliver sensorial content that is mobile and untethered to a physical location.

For the complete insights, download the full Entertainment Debrief.

PSFK’s Entertainment Debrief examines the vast ecosystem of omnipresent media, where content can be found anywhere in any form. Download the full report here, request a presentation at your office and join the conversation on Twitter with #entertainmentdebrief. For full access to all of PSFK’s reports, debriefs, articles and archives, become a PSFK member today.

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