How fans are sharing and repurposing media to articulate their ideas to the world
Kenyatta Cheese, Creative Director of Everybody at Once, a consulting agency for audience development, helps brands across media, entertainment and sports understand how to capture an audience and inspire it to grow. At PSFK 2015, Cheese explains why and how people are using content to have a conversation with one another.
In the Connected Life, data streams link to the cloud so we may connect to our social circles’ needs and wants, no matter the distance
We’re nearing a connected world where every product has the ability to beam data to the cloud, and provide insight from an expansive collection of behavioral information. By 2020, it is predicted that more than 5 billion people and 50 billion devices will be connected to the Internet, according the World Economic Forum.
We got to try Binauric's latest product, OpenEars, a pair of 3D audio Bluetooth earphones that can record and play back sound exactly as your ears do
Last week we were treated to a hands-on demo of OpenEars, a new product by our friends at Binauric, who regular readers of ours might remember from our piece on their Boom Boom speakers. This clever team of people are on the cutting-edge of consumer-friendly 3D audio recording and playback devices, and OpenEars is their next logical step.
NuDock lamp lets you charge all your devices at once—without cramping your style
Time for bed. You plug in your iPhone so it can charge. Then you read with your iPad or surf the Web on your laptop. Now those need charging, but between the lamp and all your gadgets, your bedside table is overflowing with cords, chargers, and power strips. You’ll have to find other places to charge your stuff—unless your lamp is a NuDock power station lamp from MiTagg.
PSFK writers were invited to the unveiling of Castrol's latest VR-incorporating marketing campaign
Picture an amped-up Ford Mustang with enough tweaks and electronics to make Xzibit jealous. Then put Formula Drift racer Matt Powers in the driver’s seat. So far so good. Now restrict him to drifting around on a very large, very flat circuit, navigating through cones in utmost safety. You’ve lost us, but throw an Oculus Rift on him, show us what he sees, and we’re back in. That’s the premise behind Castrol Edge’s latest experiential promotion, Titanium Strong Virtual Drift.
Pizza Hut Hong Kong allows customers to scan the pizza box for exclusive films
Ad agency Ogilvy & Mather Group HK and their Chief Creative Officer Reed Collins crafted the Blockbuster Box, which you can turn from a pizza delivery device into a small film projector in just a few easy steps.
Motion-capture tech expert surmounts an Oculus Rift drawback that was keeping it from analyzing facial expressions
Facebook recently teased what they have planned for the Oculus Rift, which they acquired from the original developers in March 2014. After a year of silence punctuated with occasional tantalizing hints, we now have a clearer idea of how the social network may go virtual: a facial performance sensing head-mounted display.