PSFK is a future-forward online resource that provides creative professionals with a forecast into the smarter and better future, acting as a hub for design, advertising, retail, technology, travel and arts & culture news.

Our team of researchers, trend-spotters, reporters and editors help the audiences of our daily site, newsletters, events and reports cut through the noise and spotlight the latest innovations that help people live, work and play better.

Alongside our mission to inspire innovation by highlighting the most innovative ideas in our rapidly-changing world, PSFK Labs provides thought-leadership and strategy consulting based on global research.

Founded by Piers Fawkes in 2004, PSFK’s mission is to inspire creative professionals to make things better.