Alain Sylvain, Sylvain Labs

Alain Sylvain, Sylvain Labs

Alain Sylvain is the founder of Sylvain Labs, a strategic planning consultancy providing (1) innovation and ideation, (2) brand strategy, and (3) general strategic framing. Sylvain Labs' clients include: Bloomberg, AB InBev, IAC, Chobani, Nike, Pepsico, LVMH, GM, AOL, and Toys 'R' Us.

Retail february 10, 2013

Alain Sylvain: Did Jeep’s Sappy Spot Go Too Far? [Super Bowl 2013]

What are the limits for a brand when attempting to seek sympathy with viewers?


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