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Allie Walker

Allie Walker

Allie works in-house at PSFK as the content curator, researcher, and daily writer. A former analyst for the National Geographic Channel and OWN, all things media and advertising have her heart. When she's not busy researching the latest trends, you can find her running or updating her personal blog, JustAllie. She is also a regular contributor to Advertising Week.

Work january 28, 2013

Bicycle Barometer Takes The Guesswork Out Of Transportation Decisions

A hacked clock points to the best commuting option based on publicly available transportation and weather data.

Advertising january 24, 2013

Air New Zealand Sends Singles On In-Flight Blind Dates

The airline partners with The Guardian for 'Blind Gate,' a twist on the classic dating game.

Cities january 18, 2013

Site Generates Fake Facebook Girlfriends For Lonely Guys

NamoroFake.com lets anyone create an online companion on Facebook- but is it ethical? Is this the ultimate 'catfish'?

Retail january 18, 2013

The Power And Limitations Of The Social Graph

PSFK speaks to Sonia Sahney Nagar, the CEO and founder of Pickie, about the best way for brands to approach Facebook's new social search system.

Advertising january 17, 2013

Plastic Surgery For Dogs?

A ridiculous faux ad stands out amongst clutter on the NYC subway.

Retail january 16, 2013

STORY's Wellness Space Promotes A Healthy Mind And Body

Peruse healthy living products and leave the space sweating after taking a yoga class.

Work january 15, 2013

Dunder Mifflin Crowdsources Super Bowl Spot

The real life office-supplies company will air a fan-made ad in Scranton, PA during 'the big game.'

Innovation january 14, 2013

Desktop Machine Recycles Plastic Into 3D Printing 'Ink'

The Filabot turns old soda bottles and product packaging into filament, making the new tech a more sustainable process.

Technology january 14, 2013

Cinemax Premieres New Show As Series Of Animated GIFs

The channel looks beyond a typical ad buy to promote 'Banshees,' focusing instead on creating shareable content.

Syndicated january 9, 2013

Future Of Computer Interaction Blossoms With The Ultrabook Tree [CES]

The Intel booth at CES features a towering structure composed of 176 Ultrabook computers, as written on IQ for Intel.

Arts & Culture january 8, 2013

Artist Draws Every Single Item She Purchases [Pics]

In 'Obsessive Consumption,' Kate Bingaman-Burt explores the psychology behind spending.

Gaming & Play january 4, 2013

New Design For Orwell's Nineteen Eighty-Four Highlights Theme Of Censorship

David Pearson reworks the classic novel cover to reference its plot.

Luxury january 4, 2013

Louis Vuitton Promotes New Collection With Paper Dolls [Pics]

Instead of ready-to-wear, these designer pieces are 'ready-to-cut.'

Travel january 4, 2013

Personal Travel Guide Includes Phone Numbers Of Local Residents

'For You The Traveller' gives visitors unprecedented access to 'expert' tour guides.

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