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Allison Mooney

Allison Mooney

Allison is VP, Director of Trends & Insights at MobileBehavior, Omnicom's Mobile consultancy. Follow her @allimooney and @mobilebehavior.

Advertising december 8, 2010

Social Shopping: Nuji Brings Product Curation to Mobile

By combining Svpply-like curation with the social barcode-scanning aspect of Stickybits, Nuji is hoping to build a "shopping mall curated by people whose taste you admire."

Design november 3, 2009

Rent the Runway: Style for the Non-Committal

A new invitation-only site called Rent the Runway lets members rock Badgley Mischka on a Banana Republic budget through an online borrowing system.

Culture october 7, 2009

Made By Bodega: The Mapping Project

Bodega is launching its first endeavor, the “Mapping Project.” The meet-up, which takes place tomorrow at 303Grand in Williamsburg, Brooklyn aims to connect creatives, start-ups, social entrepreneurs, and small business owners with the purpose of spurring collaboration.

Cities september 18, 2009

Urballoon Creates a “Digital Bonfire” in NYC Tonight

The Urballoon is a large helium balloon with a video projector and a wireless laptop that projects user-generated content onto public spaces.

Advertising september 10, 2009

“Make Your Own” Ralph Lauren Rugby Shirt through New App, Interactive Window

Yesterday, Rugby debuted its new "Make Your Own" iPhone application at their store Greenwich Village store.

Cities august 27, 2009

Fashism: Crowdsourcing Style Through Your Cell Phone

The problem with online shopping is that its, well, online. Until we have photorealistic 3D avatars of ourselves, it will always be better to try things on IRL. But the truth is, we dress for other people, and we often need outside opinions when deciding what to buy. So we shop with friends or, more often, end up returning half of our purchases. Though perhaps you have snapped a photo of an item with your cellphone and sent it to a friend. This is what Brooke Moreland and Joe Weisenthal noticed people doing, which gave them an idea: “Wouldn't it be cool if you got a personalized review about how something looked on you “in real life”, before you made the purchase?”

Culture july 30, 2009
Cities july 28, 2009
Advertising july 27, 2009

The Flavorpill 50

Culture site Flavorpill has always hung its hat on curation—culling cool urban to-dos and telling people about them. Last week, they relaunched their site with a new invite-only listings hub—the Flavorpill 50—that reinforces this tack and adds a new twist.

Cities may 21, 2009
Culture may 18, 2009
Cities april 13, 2009
Culture april 9, 2009
Culture january 21, 2009
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