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Articles by Allison Mooney

Allison is VP, Director of Trends & Insights at MobileBehavior, Omnicom's Mobile consultancy. Follow her @allimooney and @mobilebehavior.
http://www.mobilebehavior.com

  • renttherunway2

    A new invitation-only site called Rent the Runway lets members rock Badgley Mischka on a Banana Republic...

  • bodegathemappingproject

    Bodega is launching its first endeavor, the “Mapping Project.” The meet-up, which takes place tomorrow at...

  • urballoon_day

    The Urballoon is a large helium balloon with a video projector and a wireless laptop that projects user...

  • "Make Your Own" Ralph Lauren Rugby Shirt through New App, Interactive Window-1

    Yesterday, Rugby debuted its new "Make Your Own" iPhone application at their store Greenwich Village store.

  • fashism-crowdsourcing-style-through-your-cell-phone

    The problem with online shopping is that its, well, online. Until we have photorealistic 3D avatars of...

  • microfundo_logo_sm

    Microfunding is emerging as a compelling alternative to big banking. Popularized by Kiva and other...

  • rentalcarrally

    On August 21, the third invocation of the Rental Car Rally will be rolling from NYC to Detroit. The brainchild...

  • flavorpill50

    Culture site Flavorpill has always hung its hat on curation—culling cool urban to-dos and telling people...

  • omgicu-screenshot

    At the NY Tech Meetup in February, we got a peek at a new mobile service called omgicu. After its launch a few...

  • society6

    Looking to democratize the grant process, Society6 has launched a new patronage system based on micropayments....

  • rentalcarrally

    Last year, 200 some-odd people set off on a 36-hour road trip competition from New York City to Montreal. Now...

  • obama_hankins

    “Twenty4 Hours of Perfect Content” (www.twenty4.tv) is a new digital art project that aims to turns your...

  • twitter-inauguration

    For most Americans, the question yesterday wasn’t whether you should watch the inauguration, it was...

  • n79-eco-rm

    We’ve been thinking about ways handsets could be more sustainable, and it turns out that Nokia has too....

  • Gadget designers rarely get to think outside the box. Sure, they may get to give things rounded edges or the...

  • There’s a lot of potential for digital self-measurement–pedometers, calorie counters, and heart...

  • knitqrcode

    QR codes, which create physical world hyperlinks or hardlinks, have sparked the imaginations of designers and...

  • maeda1

    John Maeda wears a lot of hats: graphic designer, computer scientist, mathematician, sneaker designer,...

  • licenseplate

    In a press release detailing the perils of texting at the wheel, SayType just announced their speech-to-text...

  • ubigreen

    In 2009 and beyond, many of us are hoping for greener gadgets that add a “con” to their science. As one of...

  • loca_triad

    Content has changed. It’s no longer the passive programming of years past. Thanks to new-and rapidly...

  • membrain

    Picking up where we left off earlier, here are some more of our favorites from this week’s ITP Winter...

  • chimes

    We visited ITP’s annual Winter Show to check out some of the ingenious art/tech mashups from this year&...

  • clicgallery

    Like fellow Frenchwoman Colette Roussaux, Christiane Celle has mastered the art of curation. Each piece in her...