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Guinness’ Latest Ad Hits TV Screens Today

Guinness' Latest Ad Hits TV Screens Today

The latest Guinness ad will be released on ITV1 in the UK this evening, during the Champions League football match between Liverpool and Lyon. Given Guinness’ history of large-scale ads, on first glance this one appears no less ambitious or impressive.

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Emarketer US Blogger Statistics 2008-2013

Emarketer US Blogger Statistics 2008-2013

Emarketer has just released some very interesting statistics about the projected number of blogs in the US over a 5-year period from 2008-2013.

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Todd Selby For Nike 6.0

Todd Selby For Nike 6.0

Well-known to fashionistas the world over, photographer and artist Todd Selby recently embarked on an interesting project with Nike for their Fall/Winter ‘09 Apparel campaign.

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British Airways Launches Metrotwin Mumbai

British Airways Launches Metrotwin Mumbai

Following their launch of Metrotwin last year, a social community that twins different things to do and places to see in New York and London, British Airways have now added another city to their fold – Mumbai.

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The IOC’s Best Of Us Challenge

The IOC's Best Of Us Challenge

The International Olympic Committee have created a new digital social campaign aimed at young people. Called ‘The Best of Us’, the IOC aims to build youth engagement with the Olympic Movement.

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Stephen King Gets Fans Playing Literary Hide-And-Seek

Stephen King Gets Fans Playing Literary Hide-And-Seek

Stephen King’s latest novel Under The Dome is not due to be released till November 10th, but in the meantime, fans have the opportunity to get a copy of it early, if they have the patience to unravel a series of clues that is.

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Wispa Gold Gives Advertising Space To Its Fans

Wispa Gold Gives Advertising Space To Its Fans

To celebrate the return of Wispa Gold and say thank you to fans of the chocolate bar, Cadbury is offering up £2 million worth of advertising space for fans to potentially have their personal messages displayed on the brand’s billboards throughout the UK and Ireland.

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When Stocks Go Down, Clothes Come Off: Racy Puma App Mirrors Wall Street Woes

When Stocks Go Down, Clothes Come Off: Racy Puma App Mirrors Wall Street Woes

Puma has created an extremely entertaining free iPhone app, the Puma Index, that mirrors the state of the financial markets.

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A Look At This Year’s Back-To-School Campaigns

A Look At This Year's Back-To-School Campaigns

As kids in the US head back to school to start the new academic year, Ypulse has a nice summary of back-to-school marketing campaigns that worked.

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Arlo: Founders Of Artlog Create Simple Digital Marketing Tool for Artists

Arlo: Founders Of Artlog Create Simple Digital Marketing Tool for Artists

The founders of Artlog, the community-based cultural events calendar, have created Arlo, a suite of hosted web publishing applications that can be used by artists, authors or musicians in different ways.

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Hacking 80’s Gadgets with the Nokia N900: PUSH N900 London Launch

Hacking 80's Gadgets with the Nokia N900: PUSH N900 London Launch

Yesterday, we were invited to the launch of PUSH N900 at the One Dot Zero event in London, a design, hacking and modding competition organized by Nokia.

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Agency Uses Crowdsourcing to Create Social Media Platform for IKEA

Agency Uses Crowdsourcing to Create Social Media Platform for IKEA

Vizeum Norway are pitching for the Ikea account, and they’ve decided to use crowdsourcing to answer the brief, which requires coming up with an idea for a social media platform for the iconic brand.

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Tweeting All the Way From LA To Sydney: 4320SYD

Tweeting All the Way From LA To Sydney: 4320SYD

Australian airline V sends 3 participants from LA to Sydney to capture their 72-hour trip via Twitter.

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Night Of The AdEaters Comes To NYC

Night Of The AdEaters Comes To NYC

Night of the AdEaters is well-known among the global advertising fraternity, being 27 years old and taking place in 150 countries across the globe every year. Surprisingly, the event – a night-long celebration of the best of advertising from around the world – has never taken place in the U.S.
Till now, that is. This year, Night of the AdEaters will have its U.S premiere in New York on September 25th, the final evening of Advertising Week, at Terminal 5. Tickets are available at the website.
The agency behind the event, Findr Interactive, have released a provocative (and somewhat disturbing) trailer that is
“meant to [...]

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Art & Copy: What’s Behind Great Advertising Ideas?

Art & Copy: What's Behind Great Advertising Ideas?

Image credit: Getty Images, Tim Melideo/Flickr
Documentary filmmaker Doug Pray decided to give up his regular beat – places like back alleys and truck stops – to speak to pioneers of the ad industry and see what was behind their best ideas – ideas that resulted in iconic ads that all of us, and especially the creative community, still look up to. The result is Art & Copy. Mr Pray is very clear that his film is not about the 98% of rubbish ads that seem to surface with infallible constancy year after year. Instead, he says
I didn’t want to make [...]

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