http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 21:04:32 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2009/11/guinness-latest-ad-hits-tv-screens-today.html Wed, 04 Nov 2009 15:23:41 +0000 The latest Guinness ad will be released on ITV1 in the UK this evening, during the Champions League football match between Liverpool and Lyon. Given Guinness' history of large-scale ads, on first glance this one appears no less ambitious or impressive.]]> http://www.psfk.com/2009/11/guinness-latest-ad-hits-tv-screens-today-2.html Wed, 04 Nov 2009 15:23:41 +0000 The latest Guinness ad will be released on ITV1 in the UK this evening, during the Champions League football match between Liverpool and Lyon. Given Guinness' history of large-scale ads, on first glance this one appears no less ambitious or impressive.]]> http://www.psfk.com/2009/10/emarketer-us-blogger-statistics-2008-2013.html Wed, 28 Oct 2009 17:49:33 +0000 Emarketer has just released some very interesting statistics about the projected number of blogs in the US over a 5-year period from 2008-2013.]]> http://www.psfk.com/2009/10/todd-selby-for-nike-6-0.html Wed, 28 Oct 2009 16:30:24 +0000 Well-known to fashionistas the world over, photographer and artist Todd Selby recently embarked on an interesting project with Nike for their Fall/Winter '09 Apparel campaign.]]> http://www.psfk.com/2009/10/british-airways-launches-metrotwin-mumbai.html Wed, 28 Oct 2009 15:03:09 +0000 Following their launch of Metrotwin last year, a social community that twins different things to do and places to see in New York and London, British Airways have now added another city to their fold - Mumbai.]]> http://www.psfk.com/2009/10/the-iocs-best-of-us-challenge.html Wed, 28 Oct 2009 14:07:31 +0000 The International Olympic Committee have created a new digital social campaign aimed at young people. Called 'The Best of Us', the IOC aims to build youth engagement with the Olympic Movement.]]> http://www.psfk.com/2009/10/stephen-king-gets-fans-playing-literary-hide-and-seek.html Thu, 22 Oct 2009 16:02:04 +0000 Stephen King's latest novel Under The Dome is not due to be released till November 10th, but in the meantime, fans have the opportunity to get a copy of it early, if they have the patience to unravel a series of clues that is.]]> http://www.psfk.com/2009/09/wispa-gold-gives-advertising-space-to-its-fans.html Mon, 14 Sep 2009 20:55:28 +0000 To celebrate the return of Wispa Gold and say thank you to fans of the chocolate bar, Cadbury is offering up £2 million worth of advertising space for fans to potentially have their personal messages displayed on the brand's billboards throughout the UK and Ireland.]]> http://www.psfk.com/2009/09/when-stocks-go-down-clothes-come-off-racy-puma-app-mirrors-wall-street-woes.html Mon, 14 Sep 2009 19:55:42 +0000 Puma has created an extremely entertaining free iPhone app, the Puma Index, that mirrors the state of the financial markets.]]> http://www.psfk.com/2009/09/a-look-at-this-years-back-to-school-campaigns.html Mon, 14 Sep 2009 16:37:46 +0000 As kids in the US head back to school to start the new academic year, Ypulse has a nice summary of back-to-school marketing campaigns that worked.]]> http://www.psfk.com/2009/09/arlo-founders-of-artlog-create-simple-digital-marketing-tool-for-artists.html Mon, 14 Sep 2009 15:51:14 +0000 The founders of Artlog, the community-based cultural events calendar, have created Arlo, a suite of hosted web publishing applications that can be used by artists, authors or musicians in different ways. ]]> http://www.psfk.com/2009/09/hacking-80s-gadgets-with-the-nokia-n900-push-n900-london-launch.html Mon, 14 Sep 2009 15:03:16 +0000 Yesterday, we were invited to the launch of PUSH N900 at the One Dot Zero event in London, a design, hacking and modding competition organized by Nokia. ]]> http://www.psfk.com/2009/09/agency-uses-crowdsourcing-to-create-social-media-platform-for-ikea.html Mon, 14 Sep 2009 14:32:30 +0000 Vizeum Norway are pitching for the Ikea account, and they've decided to use crowdsourcing to answer the brief, which requires coming up with an idea for a social media platform for the iconic brand.]]> http://www.psfk.com/2009/09/tweeting-all-the-way-from-la-to-sydney-4320syd.html Thu, 10 Sep 2009 13:57:36 +0000 Australian airline V sends 3 participants from LA to Sydney to capture their 72-hour trip via Twitter.]]> http://www.psfk.com/2009/08/night-of-the-adeaters-comes-to-nyc.html Tue, 25 Aug 2009 15:12:11 +0000 Night of the AdEaters is well-known among the global advertising fraternity, being 27 years old and taking place in 150 countries across the globe every year. Surprisingly, the event – a night-long celebration of the best of advertising from around the world – has never taken place in the U.S. Till now, that is. This year, Night of the AdEaters will have its U.S premiere in New York on September 25th, the final evening of Advertising Week, at Terminal 5. Tickets are available at the website. The agency behind the event, Findr Interactive, have released a provocative (and somewhat disturbing) trailer thatRead more...]]> http://www.psfk.com/2009/08/art-copy-whats-behind-great-advertising-ideas.html Tue, 25 Aug 2009 07:01:53 +0000 Documentary filmmaker Doug Pray decided to give up his regular beat – places like back alleys and truck stops – to speak to pioneers of the ad industry and see what was behind their best ideas – ideas that resulted in iconic ads that all of us, and especially the creative community, still look up to. The result is Art & Copy. Mr Pray is very clear that his film is not about the 98% of rubbish ads that seem to surface with infallible constancy year after year. Instead, he says I didn’t want to make a doc that justRead more...]]> http://www.psfk.com/2009/08/pigspigot-user-generated-greeting-cards.html Mon, 24 Aug 2009 19:32:49 +0000 Pigspigot is a user-generated greeting card site that allows people to send  custom digital creations to friends and family for free. It also has other social features, such as design rating and Twitter integration. For a minimal cost, users have the option to send their creations by snail mail as well. The only other site that comes remotely close is Moon Pig, but though it allows customization, card designs are not user-generated. From that point of view, Pigspigot definitely seems to have the upper hand. Pigspigot Greeting Cards]]> http://www.psfk.com/2009/08/the-search-for-vws-peoples-reviewer.html Mon, 24 Aug 2009 16:19:02 +0000 Volkswagen have released a new campaign to support the launch of their latest vehicle, the VW Tiguan. Called The People’s Reviewer, they rolled out a search for a new type of car reviewer. Over 1000 people applied for the role via YouTube and email entries. This was whittled down to nine contestants, who were then given the opportunity to drive the Tiguan for a week, try out its features, and record a short video review. Starting September 3rd, the public will vote for the best, and the winner will take home a Tiguan. There’s something in it for the publicRead more...]]> http://www.psfk.com/2009/08/a-golden-ticket-hidden-in-an-ethical-t-shirt.html Mon, 24 Aug 2009 14:51:20 +0000 The Do Lectures (a ‘Glastonbury for the mind’, as the organizers call it) are slowly gaining popularity as an event that can rival TED, but in a setting that is far, far away from the madding crowd. Set in a forest farm in Cilgerran, West Wales,  20 diverse speakers converge to try and make a real difference by sharing their experiences and ideas. This year’s Do Lectures will take place between September 3 – 7 and will feature a farmer who drove his tractor to Parliament to change GM food, an illustrator from San Francisco who did the titles for Spike Jonze’s new film, aRead more...]]> http://www.psfk.com/2009/08/touch-the-future-now-light-show-in-singapore.html Wed, 12 Aug 2009 15:20:28 +0000 Hewlett-Packard collaborated with five local artists in Singapore recently, to present the ‘Touch the Future, Now’ Light Show. The artists were invited to share their visions of the future based around five key areas: music, art, communication, gaming and cityscape. Creative community Awe50me had a sizable representation and included four of the five artists: Ben Qwek a.k.a Mr.B, Brian Chia a.k.a Brick, Michael Ng a.k.a Mindflyer and Eeshaun. We like what Brick had to say about the future of music: “The future invites interactivity between the user and music, welcoming them into a world where they can fiddle with the tonalRead more...]]> http://www.psfk.com/2009/08/identitee-lyrics-visualizer.html Mon, 10 Aug 2009 19:24:40 +0000 Late last year we wrote about the launch of i/denti/tee, a customizable T-shirt line that features lyrics from people’s favorite songs. The company has recently launched an interesting lyrics visualizer that cross references songs and displays what they have in common word-wise. Plans for the future include visualizations that will track genre and artist by geography, and locations of popular lyrics based on user votes. i/denti/tee has also recently won the ‘Pay It Fashion Forward’ Award from Fashion Delivers, the ‘charity of choice for the fashion industry’.  i/denti/tee lyrics visualizer]]> http://www.psfk.com/2009/08/asics-asks-bloggers-whats-left-without-a-right.html Mon, 10 Aug 2009 16:25:32 +0000 Global footwear brand Asics recently launched an interesting PR initiative to support the launch of their latest line Sportstyle,  called ‘What’s a left without a right?’. Conceptualised by Amsterdam Worldwide and designed by Janne Kyttanen from Freedom of Creation, it involved sending a unique package to each of 10 fashion bloggers, selected for their influence with the target audience. The package used 3D printing in such a way that the only way to access what was inside the package was to destroy the engaging external cover. Each ’80s-inspired object (Rubics Cube, Boom Box etc.) was one of its kind, andRead more...]]> http://www.psfk.com/2009/07/customized-volkswagen-ads-read-your-twitter-feed.html Fri, 24 Jul 2009 14:12:01 +0000 Volkswagen is one of the latest brands to launch interactive advertisements which incorporate Twitter, a trend that will no doubt soon become popular if for nothing else than to tap the captive Twitter audience. Digital marketing agency Eyeblaster is using the micro-blogging service in an attempt to increase the personal relevancy of Volkswagen ads. When you key in your Twitter username, your tweets are scanned to analyze which Volkswagen model would best suit you based on the kind of things you talk about on Twitter. It is one more step in the direction of customized ads, which may seem betterRead more...]]> http://www.psfk.com/2009/07/ikea-asks-you-to-come-into-the-closet.html Fri, 24 Jul 2009 07:11:58 +0000 There seems to be no stopping Ikea, everybody’s favorite accessible furniture brand. Bedroom Secrets wasn’t too long ago, and they’ve already come up with Come Into The Closet, where you can customize your music as you go through the site, either by uploading your own tracks or selecting from a list of songs already provided. You can then use the keys on your keyboard to make the characters on the screen move at a pace you like, simultaneously creating drum sounds. If you have a microphone, you can even clap your hands or make other sounds that can induce theRead more...]]> http://www.psfk.com/2009/07/nbcs-ctrl-with-nestea-innovations-in-branded-web-content.html Thu, 23 Jul 2009 16:17:37 +0000 Digital advertising is getting trickier by the day as banner ads no longer hold the attention of most people who see them, having been exposed to them for years now. Internet users are more discerning than before, and only the most compelling content will make them look twice. How does advertising make a mark in this scenario? Enter online shows. Advertisers have had some success with them in the past: young urban clothing brand Golddigga in the past and Transport for London currently, have sponsored different series and episodes of the online show Sofia’s Diary on Bebo, which targets 16-24Read more...]]> http://www.psfk.com/2009/07/living-on-airplanes-for-30-days-experience-marketing.html Thu, 23 Jul 2009 14:23:23 +0000 In a rather unique marketing campaign for an airline, Mark Malkoff, comedian, writer and filmmaker, spent 30 full days living on Air Tran flights to get over his fear of flying. In the process, he entered the Guinness Book of World Records for flying 135 flight segments over 38 cities, the maximum number of flights recorded in a month. Air Tran even put his face on a plane. We’re not sure how much of an increase in sales Air Tran saw thanks to this, but it seems to be in keeping with a slowly growing trend of brands giving peopleRead more...]]> http://www.psfk.com/2009/07/bringing-rockjazz-to-the-fore-eric-lewis-aka-elew.html Fri, 10 Jul 2009 14:41:04 +0000 ‘Rockjazz’ pianist 36-year-old Eric Lewis a.k.a Elew played at TED Long Beach, California, in February this year to an audience that was impressed enough to give him a standing ovation. Elew’s style is difficult to describe. He studied piano as a child and later at the Manhattan School of Music. He then played for the Lincoln Center Jazz Troupe and toured with jazz greats Wynton Marsalis and Cassandra Wilson before breaking off to go it on his own. His individual style – he often stands when he plays, reaches into the piano to pull its strings and contorts his faceRead more...]]> http://www.psfk.com/2009/07/an-emotional-advertising-campaign-that-succeeded.html Wed, 01 Jul 2009 11:51:49 +0000 Creative Social points us to a campaign run by MasOportunidades.com, an Argentinian e-commerce website that is a great example of a challenger brand as made popular by Adam Morgan. Challenger brands are brands that are not necessarily market leaders but have the ambition to get there, making best use of their limited resources – an analogy often used is that of David vs. Goliath. MasOportunidades.com acknowledged that Mercado Libre (eBay’s Latin American partner) was way ahead of them, but slowly and steadily embarked on a campaign to wrest them of their lead. Challenger brands have a range of strategies includingRead more...]]> http://www.psfk.com/2009/06/glastopoem-at-glastonbury-2009.html Mon, 29 Jun 2009 14:43:54 +0000 As the new week begins, Glastonbury 2009 will have drawn to a close. Apart from the fantastic line-up of bands, this year’s festival was treated to a unique installation as part of the BBC’s Poetry Season: an interactive Twitter poem. Called GlastoPoem, the project took an RSS feed from Twitter of all tweets with the hashtag #GlastoPoem, which were then projected onto the inner circumference of the Igloo Arena at the Shangri-La field at Glastonbury, mixed with 3D visuals courtesy of a VJ (Visual Jockey, in this case). Quadraphonic sound helped to enhance the experience. As part of Poetry Season,Read more...]]> http://www.psfk.com/2009/06/ikeas-bedroom-secrets.html Mon, 29 Jun 2009 14:13:34 +0000 Ikea has become known for innovative digital campaigns: Open Kitchen was one of their most recent successes, a site that allowed users to upload images of their kitchens with the chance to win back the cost of their Ikea kitchen. Their latest one is Bedroom Secrets, where apart from winning a similar prize for uploading pictures of their bedrooms, users can look into the bedrooms of three characters: Lonne, Sven and Manette, live. Reminds us of Nokia’s Somebody Else’s Phone campaign, as well as Diesel’s hijacking campaign from not too long ago, though user-generated content is something the other twoRead more...]]>