Barbara Rybicki, Added Value

Barbara Rybicki, Added Value

Barb Rybicki is VP of Cultural Insight for Added Value, a global brand development and marketing insight consultancy. AV answers clients’ central questions about market, positioning, innovation, and communications. Solutions are sharp, strategic, and grounded in deep consumer and cultural insight that propels brands forward.

RSS

Barb Rybicki, VP Cultural Insight at Added Value, discusses why companies need to stay abreast societal trends as well as market trends.