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Barbara Rybicki, Added Value

Barbara Rybicki, Added Value

Barb Rybicki is VP of Cultural Insight for Added Value, a global brand development and marketing insight consultancy. AV answers clients’ central questions about market, positioning, innovation, and communications. Solutions are sharp, strategic, and grounded in deep consumer and cultural insight that propels brands forward.

Barbara Rybicki: Is Your Brand Vibrant Enough To Survive Or Lead Cultural Change?

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