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Catherine Fulton

Catherine Fulton

Advertising september 26, 2011

PSFK Interviews Marcello Martino On What Drives Creative Design

PSFK Interviews Marcello Martino On What Drives Creative Design [Sponsored]

Advertising august 5, 2011

The Future Of PR: Integration Of Paid, Earned, Owned & Shared Media

Golin Harris is creating integrated campaigns, which see paid, earned, owned, shared media all working together to deliver better results to clients.

Advertising august 4, 2011

The Future Of PR: Holistic Transmedia Storytelling

Golin Harris is treating media the same way consumers do by blowing away agency-created silos and becoming a more holistic operation.

Advertising august 3, 2011

The Future Of PR: Always-Aware, Ever-Ready [Video]

To intercept conversations as they are happening and leverage real-time marking opportunities, Golin Harris has created The Bridge: a space that shows what’s happening across all media channels at one time.

Advertising august 2, 2011

Future Of PR: From Generalists To Specialists [Video]

Golin Harris is breaking the traditional PR model by moving from generalists, who can do a little bit of everything, to specialists who can focus and excel in one thing to give clients exceptional service.

Advertising august 1, 2011

The Future Of PR: Constant Evolution [Video]

To accommodate the rapid changes in the world today, Golin Harris has intentionally PRevolved to ensure they always stay ahead of the curve.

Advertising july 18, 2011

See Percolate In Action [Video]

View a demonstration of the new publishing platform given by founder James Gross.

Technology july 11, 2011

Percolate Bubbles Up News For Easier Content Creation

By giving people stimulus to respond to, the new blogging platform eliminates the intimidating process of figuring out what to write about.

Advertising july 1, 2011

Alex Bogusky & COMMON Call For Innovators To Pitch Their Big Ideas

COMMON Pitch in August calls for entrepreneurs to designers to business executives to present their socially conscious business ideas.

Advertising july 1, 2011

Burberry Hacks YouTube

An adaptation of the video sharing platform creates an interactive video experience to promote the British fashion house's latest line of shades.

Mobile may 10, 2011

App Creators, Simple Conference Calls & Friendly Dating: NY Tech Meetup Roundup

Highlights from the latest NY Tech Meetup event that PSFK attended last week.

Advertising may 5, 2011

Vantage Detergent Creates Ketchup Stain Packets [Pic]

In Brazil, advertising agency DPZ Propaganda, developed a disruptive marketing campaign for Vantage stain remover.

Advertising may 3, 2011

Orbit’s Ambient Advertising [Pic]

In Austria, outdoor billboards were placed in front of snow cannons to emphasize the breath-freshening effect of Orbit Ice Mints.

Advertising may 3, 2011

Taxi Drivers Used To Spread Ideas For TED

TEDxBuenosAries used local taxi drivers as an innovative new communication channel to share ideas from its conference.

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