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Thoughts on the value of consumer confidence statistics in Africa and beyond.
I have spent quite a few hours in the company of market researchers recently, and I wish more marketers and...
Judging creative ideas requires imagination, leadership and trust. And the process needs to be taken more...
Time is of the essence these days. But there has to be adequate time dedicated to the complexity of the task....
Most professional marketers know that simple, engaging and memorable advertising ideas work best. But most are...
The average age of all humans on the planet is 28 years. In Italy it is 43. In Japan it is 44. In India it is...
When you travel, are you struck by the sameness of consumerism? I know I am. Walk down the streets of London,...
African man is changing. Traditionally ‘big’, but often disappointingly small in so many ways. He is now...
Here are some interesting observations from around the world, which may prompt thoughts about the role of...
Discounting is a short-term policy. And it places some businesses you in the last chance saloon faster than...
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