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><channel><title>PSFK &#187; Chris Harrison</title> <atom:link href="http://www.psfk.com/author/chris-harrison/feed" rel="self" type="application/rss+xml" /><link>http://www.psfk.com</link> <description>Your Go-To Source For New Ideas And Inspiration</description> <lastBuildDate>Sat, 26 May 2012 15:55:28 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.3.2</generator> <item><title> Chris Harrison: Consumer Confidence &#8211; Without It, Brands Suffer</title><link>http://www.psfk.com/2011/06/chris-harrison-consumer-confidence-without-it-brands-suffer.html</link> <pubDate>Wed, 01 Jun 2011 16:32:24 +0000</pubDate> <description><![CDATA[Thoughts on the value of consumer confidence statistics in Africa and beyond.]]></description> <media:thumbnail url="http://cdn.psfk.com/wp-content/uploads/2011/06/Consumer-Confidence-Without-It-Brands-Suffer--236x190.jpg" /> </item> <item><title> Chris Harrison: Spoilt For Choice &#8211; Marketers Must Use Audience Research</title><link>http://www.psfk.com/2011/05/chris-harrison-spoilt-for-choice-marketers-must-use-audience-research.html</link> <pubDate>Wed, 18 May 2011 09:00:54 +0000</pubDate> <description><![CDATA[I have spent quite a few hours in the company of market researchers recently, and I wish more marketers and agency folk would too. ]]></description> <media:thumbnail url="http://cdn.psfk.com/wp-content/uploads/2011/05/Chris-Harrison-Spoilt-For-Choice-Marketers-Must-Use-Audience-Research--236x190.jpg" /> </item> <item><title> Chris Harrison: Judging Creative Ideas &#8211; Practical Help For Marketers</title><link>http://www.psfk.com/2011/05/chris-harrison-judging-creative-ideas-practical-help-for-marketers.html</link> <pubDate>Tue, 10 May 2011 15:13:57 +0000</pubDate> <description><![CDATA[Judging creative ideas requires imagination, leadership and trust. And the process needs to be taken more seriously. So, here are some thoughts on how to improve your chances of a successful outcome.]]></description> <media:thumbnail url="http://cdn.psfk.com/wp-content/uploads/2011/05/Chris-Harrison-Judging-Creative-Ideas-Practical-Help-For-Marketers-236x190.jpg" /> </item> <item><title> Chris Harrison: Managing Expectations About Creativity</title><link>http://www.psfk.com/2011/04/chris-harrison-managing-expectations-about-creativity.html</link> <pubDate>Wed, 27 Apr 2011 15:59:55 +0000</pubDate> <description><![CDATA[Time is of the essence these days. But there has to be adequate time dedicated to the complexity of the task. A promotional radio spot can be conceptualised and made in a day. But an idea that will persuade consumers to eat twice as much chicken each week will take longer. ]]></description> <media:thumbnail url="http://cdn.psfk.com/wp-content/uploads/2011/04/Chris-Harrison-Managing-Expectations-About-Creativity-236x190.jpg" /> </item> <item><title> Chris Harrison: Inspiring Great Ideas &#8211; The Hardest Job In Marketing</title><link>http://www.psfk.com/2011/04/chris-harrison-inspiring-great-ideas-the-hardest-job-in-marketing.html</link> <pubDate>Tue, 19 Apr 2011 15:42:02 +0000</pubDate> <description><![CDATA[Most professional marketers know that simple, engaging and memorable advertising ideas work best. But most are unable to produce them in collaboration with an Ad Agency. Which is odd because Ad Agencies exist specifically to have ideas. ]]></description> <media:thumbnail url="http://cdn.psfk.com/wp-content/uploads/2011/04/Chris-Harrison-Inspiring-great-ideas-The-hardest-job-in-marketing-236x190.jpg" /> </item> <item><title> Chris Harrison: Time For Youth Brands In Africa</title><link>http://www.psfk.com/2011/03/chris-harrison-time-for-youth-brands-in-africa.html</link> <pubDate>Wed, 02 Mar 2011 16:42:56 +0000</pubDate> <description><![CDATA[The average age of all humans on the planet is 28 years. In Italy it is 43. In Japan it is 44. In India it is 26. But in the Middle East and Africa it is under 20. This age gap has produced some weaknesses in the way global brands of Western origin are marketed. ]]></description> <media:thumbnail url="http://cdn.psfk.com/wp-content/uploads/2011/03/Chris-Harrison-Time-For-Youth-Brands-In-Africa.jpg" /> </item> <item><title> Chris Harrison: Time For African Brands. Because Global Brands Werenât Built For Here</title><link>http://www.psfk.com/2011/02/chris-harrison-time-for-african-brands-because-global-brands-weren%e2%80%99t-built-for-here.html</link> <pubDate>Tue, 22 Feb 2011 17:18:53 +0000</pubDate> <description><![CDATA[When you travel, are you struck by the sameness of consumerism? I know I am. Walk down the streets of London, or Johannesburg. Browse the malls in Hong Kong or Lyon. It can be hard to know which country you are in.]]></description> <media:thumbnail url="http://cdn.psfk.com/wp-content/uploads/2011/02/Chris-Harrison-Time-for-African-Brands.-Because-Global-Brands-Weren’t-Built-For-Here.jpg" /> </item> <item><title> Chris Harrison: New Behaviours Indicate Opportunity In Africa</title><link>http://www.psfk.com/2011/02/chris-harrison-new-behaviours-indicate-opportunity-in-africa.html</link> <pubDate>Wed, 16 Feb 2011 21:21:23 +0000</pubDate> <description><![CDATA[African man is changing. Traditionally ‘big’, but often disappointingly small in so many ways. He is now looking forwards, and sideways, as well as backwards. His reference points are now not simply mother culture, or authority figures from early life.]]></description> <media:thumbnail url="http://cdn.psfk.com/wp-content/uploads/2011/02/Chris-Harrison-Marketing-To-African-Men-New-behaviours-indicate-opportunity.jpg" /> </item> <item><title> Chris Harrison: Whatâs Hot For Brands In 2011</title><link>http://www.psfk.com/2011/02/chris-harrison-what%e2%80%99s-hot-for-brands-in-2011.html</link> <pubDate>Thu, 03 Feb 2011 17:07:47 +0000</pubDate> <description><![CDATA[Here are some interesting observations from around the world, which may prompt thoughts about the role of design in your brand's 2011 plans.]]></description> <media:thumbnail url="http://cdn.psfk.com/wp-content/uploads/2011/02/Chris-Harrison-What’s-Hot-For-Brands-In-2011.jpg" /> </item> <item><title> Chris Harrison: &#8220;Price war: Cuts Are Great For Consumers, Not For Brands&#8221;</title><link>http://www.psfk.com/2011/01/chris-harrison-price-war-cuts-are-great-for-consumers-not-for-brands.html</link> <pubDate>Tue, 25 Jan 2011 16:29:05 +0000</pubDate> <description><![CDATA[Discounting is a short-term policy. And it places some businesses you in the last chance saloon faster than they ever would have imagined.]]></description> <media:thumbnail url="http://cdn.psfk.com/wp-content/uploads/2011/01/Chris-Harrison-Price-war-Cuts-Are-Great-For-Consumers-Not-For-Brands.jpg" /> </item> </channel> </rss>
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