When Silverjet launched in October 2006, we thought this heralded two exciting developments; one, that an airline could put sustainability at the heart of its offering, and two, the emergence of a new consumer trend, eco-luxury.
The all business-class carrier, Silverjet, was the first airline to become carbon neutral. While several airlines and (online) travel agencies offer carbon dioxide offsets as part of their booking process, Silverjet was the first airline to make a carbon offset contribution mandatory. Much was also made of Silverjet’s luxury service; while on-board, passengers enjoyed 6ft 3inch beds and a crew to passenger ratio of 1:10.
In [...]

Within the sustainability arena, energy use and carbon emissions have been in the spotlight for a long time, however the next big trend to hit the agenda is an increasing focus on water. Already most companies’ CSR reports will have a section pointing to their policies or stance on water issues, but in the future you will rarely be able to open your newspaper without seeing some reference to water matters.
So far, water has not been quantified in the same way as carbon, or indeed received anywhere near the same amount of media attention as CO2, but the prediction is [...]

The HumanCar is being launched on April 22rd 2008 (Earthday) in South Menlo Park, Ca. This bi-directional human power interface harnesses all the large muscle groups of up to 4 people allowing users to easily cruise at speeds of up to 20 mph (45 mph with power assist). The machine offers a viable (preferable) alternative to the car in a wide range of scenarios.
A prototype vehicle (aka The Trouble Maker) can be seen on YouTube here. This vehicle has been taken up to 80 mph on downhills. As well as cooperative power drive, coordinated leaning from the front is required [...]

For the real diehards who want to shrink their ecological footprint to within a stiletto heel the embedded energy of their bicycle may be a concern. This has all changed with the launch of a bamboo bike created by Calfee design.

A recent post entitled ‘Why build Sustainability into your business’ highlighted some great profit centred arguments for building sustainability into business strategies. The basic premise behind them being that “greed got us into this mess and greed will get us out”… “being green means making more profit”. Piers Fawkes illustrated this paradigm with some exciting contemporary examples of win-win scenarios arising from corporate responses to the sustainability agenda. Yet there seems to be something rather unsettling about the notion that our last hope should be greed. Einstein once said that you can’t solve a problem with the same thinking that [...]

The proliferation of greenhouse gases (GHG) – and specifically carbon dioxide – both in the media and the atmosphere – is a ubiquitous issue at the moment. This article will…

The world is warming. No matter what you believe, its true. We needn’t be a world-renowned scientist, a mathematical genius or an over-enthusiastic sandal wearing, bearded Gaia-loving, holistically minded, ecological…

‘Greenwash’ is a pejorative term that some environmentalists and critics use to describe the activity of brands and corporations that portray a positive public image of putatively environmentally unsound practices….

Maslow’s theory, published in 1943, created a hierarchy of mans’ needs. The main thesis provides that once basic needs are met, then man is able to fulfil his higher needs…

At the end of October KFC announced the biggest concession yet in the fast-food industry against hydrogenated fats. KFC have promised to remove trans-fats from their cooking oil and replacing…

Why they need to start talking to each other A few weeks ago I met Mark Cridge from digital advertising agency, Glue. We were chatting about the relationship between marketing…