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	<title>PSFK &#187; Contributing Writer</title>
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	<link>http://www.psfk.com</link>
	<description>Ideas &#38; Trends</description>
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		<title>A New Dress Code in Germany</title>
		<link>http://www.psfk.com/2009/03/a-new-dress-code-in-germany.html</link>
		<comments>http://www.psfk.com/2009/03/a-new-dress-code-in-germany.html#comments</comments>
		<pubDate>Fri, 27 Mar 2009 13:56:26 +0000</pubDate>
		<dc:creator>Contributing Writer</dc:creator>
				<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Youth]]></category>
		<category><![CDATA[Dress Code]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Fred Perry]]></category>
		<category><![CDATA[germany]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=29672</guid>
		<description><![CDATA[
In the 2006 movie This is England, a young aspiring skinhead drags his mother to the local shop to be outfitted in the standard “uniform”- Doc Martin boots, tight black Levis, red suspenders, and a Fred Perry polo shirt. The latter of these brands, Fred Perry, has recently come under fire by the German government for being part of the current dress code for right-wing extremists and Neo- Nazis, which has resulted in Berlin&#8217;s police officers being warned about, and in some cases banned from wearing, the eponymous label. In addition to Fred Perry, officers seen wearing Ben Sherman, Lonsdale, [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/03/a-new-dress-code-in-germany.html/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Notes from the Underground: The Secret Tunnels of Brooklyn</title>
		<link>http://www.psfk.com/2009/03/notes-from-the-underground-the-secret-tunnels-of-brooklyn.html</link>
		<comments>http://www.psfk.com/2009/03/notes-from-the-underground-the-secret-tunnels-of-brooklyn.html#comments</comments>
		<pubDate>Mon, 23 Mar 2009 19:51:33 +0000</pubDate>
		<dc:creator>Contributing Writer</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Transport & Travel]]></category>
		<category><![CDATA[Atlantic Avenue]]></category>
		<category><![CDATA[Brooklyn]]></category>
		<category><![CDATA[Transportation]]></category>
		<category><![CDATA[Tunnel]]></category>
		<category><![CDATA[US]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=29298</guid>
		<description><![CDATA[
If you ever thought you heard echoes under the high heels of women on Atlantic Avenue in Brooklyn, it’s possible you weren’t just hearing things. In 1981, Brooklyn native Bob Diamond confirmed the existence of a massive tunnel that stretches some 1,600 feet under Atlantic Ave. Recently, there has been a flurry of renewed interest in the tunnel, including a documentary currently in production about Diamond’s search. In fact, the story of Diamond’s quest nearly rivals the excitement of his discovery.
In the late 1970s, Diamond was an engineering student with a taste for New York transit lore. He first heard [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/03/notes-from-the-underground-the-secret-tunnels-of-brooklyn.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>New Sleeker, More Powerful iPod Shuffle</title>
		<link>http://www.psfk.com/2009/03/new-sleeker-more-powerful-ipod-shuffle.html</link>
		<comments>http://www.psfk.com/2009/03/new-sleeker-more-powerful-ipod-shuffle.html#comments</comments>
		<pubDate>Thu, 12 Mar 2009 14:53:30 +0000</pubDate>
		<dc:creator>Contributing Writer</dc:creator>
				<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[Electronics]]></category>
		<category><![CDATA[iPod Shuffle]]></category>
		<category><![CDATA[Music]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=28468</guid>
		<description><![CDATA[Apple released the smallest iPod ever made yesterday. While the new iPod Shuffle is certainly small, the new sound features and design are what make the pinky size product a potential heavy weight in the mp3 player arena. The third generation iPod Shuffle can talk in 14 languages, informing us the artist and title of song we are listening to. In addition, for the first time in Shuffle history, the controls are mounted on the headphone lead. The device can hold 4GB of music (around 1000 songs) and comes in either black
or silver &#8211; and with a classy polished steel [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/03/new-sleeker-more-powerful-ipod-shuffle.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Designer Saws</title>
		<link>http://www.psfk.com/2009/03/designer-saws.html</link>
		<comments>http://www.psfk.com/2009/03/designer-saws.html#comments</comments>
		<pubDate>Thu, 12 Mar 2009 13:35:52 +0000</pubDate>
		<dc:creator>Contributing Writer</dc:creator>
				<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Home & Garden]]></category>
		<category><![CDATA[art]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=28382</guid>
		<description><![CDATA[

Brooklyn based wallpaper designer and commercial artist Dan Funderburgh inspires us to stop using our hands for typing and start using them for constructing. With a love for decorative arts, his new collection of saws entitled “My Name is a Killing Word” carries on his legacy of intricate design and craftsmanship. These saws are verification that the quality and detail of his work continues to grow (the only wood we&#8217;d allow them to touch is the stud in our wall&#8230;). Funderburgh recently received a grant from FEAST to adorn North Brooklyn with his innovative wallpaper. His work can also be [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/03/designer-saws.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Emergence of London&#8217;s New Underground</title>
		<link>http://www.psfk.com/2009/03/the-emergence-of-londons-new-underground.html</link>
		<comments>http://www.psfk.com/2009/03/the-emergence-of-londons-new-underground.html#comments</comments>
		<pubDate>Thu, 12 Mar 2009 11:44:40 +0000</pubDate>
		<dc:creator>Contributing Writer</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[dining]]></category>
		<category><![CDATA[london]]></category>
		<category><![CDATA[UK]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=28358</guid>
		<description><![CDATA[


Underground restaurants are the dining equivalent of a speak-easy or a rave. Whether they are entirely legal or not is a bit of a grey area. But this is part of their allure. There’s something very intoxicating about the combination of being “in the know” and illicitness that creates an experience that people can’t help but talk about. It’s word of mouth marketing at its most powerful.
Underground restaurants are new to the UK in the guise of MsMarmitelover’s Underground Restaurant in Kilburn and Horton Jupiter’s Secret Ingredient in Hackney, but are much more familiar in other parts of the world. [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/03/the-emergence-of-londons-new-underground.html/feed</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>PSFK Talks to NOLA Gallerist Jonathan Ferrara</title>
		<link>http://www.psfk.com/2009/03/psfk-talks-to-nola-gallerist-jonathan-ferrara.html</link>
		<comments>http://www.psfk.com/2009/03/psfk-talks-to-nola-gallerist-jonathan-ferrara.html#comments</comments>
		<pubDate>Fri, 06 Mar 2009 16:35:24 +0000</pubDate>
		<dc:creator>Contributing Writer</dc:creator>
				<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[PSFK Inpiration Interviews]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[Jonathan Ferrara]]></category>
		<category><![CDATA[new orleans]]></category>
		<category><![CDATA[nola]]></category>
		<category><![CDATA[US]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=27860</guid>
		<description><![CDATA[
Gallery owner and artist Jonathan Ferrara, from the Jonathan Ferrara Gallery in New Orleans, is pushing the city’s creative forces to the edge while relying on the strong foundation he has built for over a decade. While allowing young artists to exhibit their individual voices, Ferrara’s gallery is speaking volumes nationally with sales reaching 80% out of state.  The gallery is currently showing Camouflage by artist Sidonie Villere, whose minimalist paintings are a portrait of self-preservation. The all-white collection reflects ideas of blending in and masking oneself, which is relevant in a time where privacy seems to be near extinction.  [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/03/psfk-talks-to-nola-gallerist-jonathan-ferrara.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Conde Nast&#8217;s Bold Move: LOVE Magazine</title>
		<link>http://www.psfk.com/2009/02/conde-nasts-bold-move-love-magazine.html</link>
		<comments>http://www.psfk.com/2009/02/conde-nasts-bold-move-love-magazine.html#comments</comments>
		<pubDate>Wed, 25 Feb 2009 16:29:43 +0000</pubDate>
		<dc:creator>Contributing Writer</dc:creator>
				<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Media & Publishing]]></category>
		<category><![CDATA[Conde Nast]]></category>
		<category><![CDATA[Icons]]></category>
		<category><![CDATA[Style]]></category>
		<category><![CDATA[UK]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=27194</guid>
		<description><![CDATA[As magazines try to survive the economy and evolving tastes of their audience, Conde Nast UK daringly launches a style magazine that offers up a new version of sexy – LOVE Magazine. A nude Beth Ditto, singer and gossip columnist for The Guardian, graces the mint green cover with flaming red hair and bubblegum pink tutu to match &#8211; the caption reads “Icons of Our Generation”.
The bi-annual publication covers style and celebrities, with a noticeable emphasis on edgy and fashion-forward photography. LOVE editor Katy Grand on Beth Ditto for the cover: “Everything about the way that Beth looks reminds us [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/02/conde-nasts-bold-move-love-magazine.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Google&#8217;s Internet Bus in Tamil Nadu, India</title>
		<link>http://www.psfk.com/2009/02/googles-internet-bus-in-tamil-nadu-india.html</link>
		<comments>http://www.psfk.com/2009/02/googles-internet-bus-in-tamil-nadu-india.html#comments</comments>
		<pubDate>Tue, 24 Feb 2009 14:00:06 +0000</pubDate>
		<dc:creator>Contributing Writer</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Transport & Travel]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Asia]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[india]]></category>
		<category><![CDATA[internet]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=26979</guid>
		<description><![CDATA[

On February 3rd in Chennai, India, Google India launched the &#8220;internet bus&#8220;. It is a mobile bus designed to share the experience of internet as tool for learning, with Individuals throught the state of Tamil Nadu (south India).    According to the Google Internet Bus project site, the project is an attempt to educate people about what the internet is and how it may be beneficial to their lives by bringing the internet experience to them.  The bus hopes to make the internet less intimidating and much simpler for new users. The concept of the Internet and [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/02/googles-internet-bus-in-tamil-nadu-india.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Sustainable Design in India by Architecture Brio</title>
		<link>http://www.psfk.com/2009/02/sustainable-design-in-india-by-architecture-brio.html</link>
		<comments>http://www.psfk.com/2009/02/sustainable-design-in-india-by-architecture-brio.html#comments</comments>
		<pubDate>Thu, 19 Feb 2009 16:09:26 +0000</pubDate>
		<dc:creator>Contributing Writer</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Asia]]></category>
		<category><![CDATA[india]]></category>
		<category><![CDATA[Sustainable Design]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=26621</guid>
		<description><![CDATA[
On a slope near the village of Karjat, India, an international team of architects has begun to envision a modern, 3-story building that will use bamboo as a primary supporting material.  Intending to spur eco-friendly changes within the Indian construction industry, the ambitious Dutch architect Robert Verrijt and Indian architect Shefali Balwani of Architecture Brio have created an exciting example of engineering prowess, innovative aesthetic, and altogether- sustainable design.   Combining natural and local materials such as bamboo with wood, concrete and steel, the project has been designed with the help of engineer Vilas Gore of GeoScience Services. The building will [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/02/sustainable-design-in-india-by-architecture-brio.html/feed</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Furniture to Fashion: Kartell and .normaluisa&#8217;s Modern Cinderella Slipper</title>
		<link>http://www.psfk.com/2009/02/furniture-to-fashion-kartell-and-normaluisas-modern-cinderella-slipper.html</link>
		<comments>http://www.psfk.com/2009/02/furniture-to-fashion-kartell-and-normaluisas-modern-cinderella-slipper.html#comments</comments>
		<pubDate>Fri, 13 Feb 2009 17:21:32 +0000</pubDate>
		<dc:creator>Contributing Writer</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Europe]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=26154</guid>
		<description><![CDATA[As a well-known Italian furniture designer, Kartell’s strengths also lie in their extensive experience with and use of plastics and injection-molding technology. Normaluisa, an Italian fashion designer, has developed a clothing line that is inspired by Cinderella’s epic love story. The collaboration brings to life a ballerina flat of plastic that comes in two forms: a two-tone color-scheme or solid. The two-tone flats are either transparent and opaque color combination or two opaque color combinations. The flats have both a classic and edgy feel and it doesn’t hurt that they’re waterproof too.
Lorenza Luti, Kartell’s marketing and retail manager, was the [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/02/furniture-to-fashion-kartell-and-normaluisas-modern-cinderella-slipper.html/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Pic: American Heart Association&#8217;s Ad Fumble</title>
		<link>http://www.psfk.com/2009/02/pic-american-heart-associations-ad-fumble.html</link>
		<comments>http://www.psfk.com/2009/02/pic-american-heart-associations-ad-fumble.html#comments</comments>
		<pubDate>Fri, 06 Feb 2009 17:50:44 +0000</pubDate>
		<dc:creator>Contributing Writer</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Health & Beauty]]></category>
		<category><![CDATA[US]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=25469</guid>
		<description><![CDATA[
Gored: v. to pierce with or as if with a horn or tusk.
A new campaign by the American Heart Association bears an unfortunate resemblance to the popular (RED) campaign we&#8217;ve discussed a bit (controversially) here before.  The latter campaign, which raises awareness of AIDS/HIV around the world, embeds the word red in other words, e.g. desi(red) and inspi(red) in various products.  The Heart Association’s “Go Red for Women” campaign, while probably equally as inspired, seems a little less thought out. This poster we saw outside a subway stop in NYC beared the words “go” and “red” that, when [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/02/pic-american-heart-associations-ad-fumble.html/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Solar Cycle Rickshaw</title>
		<link>http://www.psfk.com/2009/02/solar-cycle-rickshaw.html</link>
		<comments>http://www.psfk.com/2009/02/solar-cycle-rickshaw.html#comments</comments>
		<pubDate>Fri, 06 Feb 2009 17:26:17 +0000</pubDate>
		<dc:creator>Contributing Writer</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Transport & Travel]]></category>
		<category><![CDATA[Asia]]></category>
		<category><![CDATA[solar]]></category>
		<category><![CDATA[solar power]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[transport]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=25463</guid>
		<description><![CDATA[Soleckshaw is a solar Cycle-rickshaw which has recently been introduced on a test basis in Delhi, India. The vehicle can be powered both by pedal power and solar energy.    The Soleckshaw’s solar rooftop has been designed to power a 36-volt solar battery, which not only alleviates the drivers&#8217; physical strain but also provides them with a mobile phone charging port, as well as FM radio.  Soleckshaw will be fully introduced by the year 2010 for the commonwealth games. Soleckshaw has been designed, developed and prototyped by the CSIR’s national laboratory at the Central Mechanical Engineering Research [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/02/solar-cycle-rickshaw.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Luxury Tree House Made From Palmyra</title>
		<link>http://www.psfk.com/2009/02/luxury-tree-house-made-from-palmyra.html</link>
		<comments>http://www.psfk.com/2009/02/luxury-tree-house-made-from-palmyra.html#comments</comments>
		<pubDate>Thu, 05 Feb 2009 17:33:29 +0000</pubDate>
		<dc:creator>Contributing Writer</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Asia]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=25405</guid>
		<description><![CDATA[Indian born Architect Bjiov Jain of Studio Mumbai designed a house entirely built from locally sourced and sustainably harvested Palmyra palm &#8211; one of the most important tree in India also pitched as a material which can be used in over 800 different ways.  Built directly on a coconut plantation in the town of Alibaug, near Mumbai, the  Luxury habitation comprises of two airy and open wooden houses that spread  across 3000sft and separated by an open court and pool.
[via sub-studio]
- Contributed by Sophie Nevoux


By Contributing Writer &#124; ©  PSFK, 2009. &#124;
Article Link &#124;
Comments  &#124; [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/02/luxury-tree-house-made-from-palmyra.html/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>PSFK Event Review: Crowd Likes Its Big Brother at NY Tech Meet-Up</title>
		<link>http://www.psfk.com/2009/02/psfk-event-review-crowd-likes-its-big-brother-at-ny-tech-meet-up.html</link>
		<comments>http://www.psfk.com/2009/02/psfk-event-review-crowd-likes-its-big-brother-at-ny-tech-meet-up.html#comments</comments>
		<pubDate>Wed, 04 Feb 2009 19:26:17 +0000</pubDate>
		<dc:creator>Contributing Writer</dc:creator>
				<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Gaming & Social Networks]]></category>
		<category><![CDATA[Mobile & Telecom]]></category>
		<category><![CDATA[TV & Film]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Location Based Services]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[new york city]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=25339</guid>
		<description><![CDATA[
Privacy is dead.
Well that is at least according to Jeff Jarvis, who made the bold proclamation at this month’s NY Tech Meet-up yesterday. Jarvis, author of “What Would Google Do,” was one of seven individuals/companies that offered their take on the theme &#8220;Mobile meets Social&#8221; in 5 minute max presentations in front of an audience of 400. For mobile users that have been seeking new ways to socialize and engage with their surroundings through their phones, here&#8217;s a summary of the apps to look forward to:
After a lively presentation from Peek —the elegant, email only device, mobile app company Xtify [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/02/psfk-event-review-crowd-likes-its-big-brother-at-ny-tech-meet-up.html/feed</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Geocaching for Software</title>
		<link>http://www.psfk.com/2009/01/geocaching-for-software.html</link>
		<comments>http://www.psfk.com/2009/01/geocaching-for-software.html#comments</comments>
		<pubDate>Thu, 29 Jan 2009 17:34:03 +0000</pubDate>
		<dc:creator>Contributing Writer</dc:creator>
				<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Gaming & Social Networks]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[US]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=24969</guid>
		<description><![CDATA[ 
Lee Brimlow, platform evangelist for the Flash productline (Flash / Flex / AIR) takes a cue from spy movies and the tradecraft of intelligence agencies to &#8220;dead drop&#8221; free copies of Adobe Master Collection CS4 (valued at over $2,500) through Lee&#8217;s unique take on geocaching involving video, navigational coordinates and clandestine codewords and visual clues.
The first &#8220;drop&#8221; was retrieved in Santa Cruz in the the dead of the night at 2:30 am. Along with the pickup, a photo was posted of the clandestine package which community commenters have described as looking like &#8220;a kilo of cocaine&#8221;. Lee says he plans on [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/01/geocaching-for-software.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Macro Beer Feeling Green</title>
		<link>http://www.psfk.com/2008/08/macro-beer-feeling-green.html</link>
		<comments>http://www.psfk.com/2008/08/macro-beer-feeling-green.html#comments</comments>
		<pubDate>Mon, 04 Aug 2008 13:38:37 +0000</pubDate>
		<dc:creator>Contributing Writer</dc:creator>
				<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Food & Drink]]></category>

		<guid isPermaLink="false">http://www.psfk.com/2008/08/macro-beer-feeling-green.html</guid>
		<description><![CDATA[Amid the hubbub of large American brewers consolidating operations and getting into bed with foreign ownership, there are some encouraging, if not impressive environmental stories to be told.
Anheuser-Busch, who last week is celebrating 30 years of their aluminum recycling program (and who claims to recycle five cans for every four they produce) announced they plan to rely on renewable fuels for 15% of their combined energy needs by 2010.
This will be done with piping in biogas (methane) from landfills and a Bio-energy Recovery System (BERS) that uses bacteria to convert post-brewing waste materials into fuel.
Out West in Colorado, Coors is [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/08/macro-beer-feeling-green.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter-Style Videoblogging</title>
		<link>http://www.psfk.com/2008/07/twitter-style-videoblogging.html</link>
		<comments>http://www.psfk.com/2008/07/twitter-style-videoblogging.html#comments</comments>
		<pubDate>Thu, 24 Jul 2008 22:01:00 +0000</pubDate>
		<dc:creator>Contributing Writer</dc:creator>
				<category><![CDATA[Media & Publishing]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[US]]></category>
		<category><![CDATA[Us, Together]]></category>
		<category><![CDATA[WiLife]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=12647</guid>
		<description><![CDATA[12seconds.tv (currently by invite-only) is a new microblogging platform that allows users to record and share short video snippets of their life &#8211; what they are doing, where they are, and what&#8217;s on their minds. Anyone with a webcam or mobile video recording capability can use the free service.
Just like Twitter&#8217;s 140 character limit, 12seconds has a limit of, well you guessed it, 12 seconds. The idea is to share brief moments of your life, instantaneously, spontaneously, and on the go. Users also have the option of linking their 12seconds accounts to their Twitter accounts.
[via TechCrunch]
- Contributed by Martin Olsson-Prescott


By [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/07/twitter-style-videoblogging.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>In Fashion, Shows for Brands Rather Than Newest Lines May Be the Answer</title>
		<link>http://www.psfk.com/2008/07/in-fashion-shows-for-brands-rather-than-newest-lines-may-be-the-answer.html</link>
		<comments>http://www.psfk.com/2008/07/in-fashion-shows-for-brands-rather-than-newest-lines-may-be-the-answer.html#comments</comments>
		<pubDate>Tue, 22 Jul 2008 18:33:52 +0000</pubDate>
		<dc:creator>Contributing Writer</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Fashion Brands]]></category>
		<category><![CDATA[Fashion Designers]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=12517</guid>
		<description><![CDATA[If fashion is moving away from seasons and schedules, where does that leave the fashion show?
What used to be a first-look for buyers, editors and top-tier clients has been pushing up against pure spectacle for some time. Last October, Fendi shunned the tents and used the Great Wall of China for their catwalk at a cost of approximately $10MM.
Potentially, shows could become brand-centric showcases, rather than product-driven events. Parties, concert tours, installations or hybrid commerce/event formats connect more viscerally with audiences &#8212; including a wider range of customers. Shifting the focus from product to brand would also create continuity from [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/07/in-fashion-shows-for-brands-rather-than-newest-lines-may-be-the-answer.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Japan&#8217;s Cell Phone Sommeliers</title>
		<link>http://www.psfk.com/2008/03/japans-cell-phone-sommeliers.html</link>
		<comments>http://www.psfk.com/2008/03/japans-cell-phone-sommeliers.html#comments</comments>
		<pubDate>Fri, 14 Mar 2008 15:52:37 +0000</pubDate>
		<dc:creator>Contributing Writer</dc:creator>
				<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Mobile & Telecom]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Asia]]></category>

		<guid isPermaLink="false">http://www.psfk.com/2008/03/japans-cell-phone-sommeliers.html</guid>
		<description><![CDATA[In Japan, the complexity of the telecoms industry has reached such a high level, the government recently announced it&#8217;s support of a private sector initiative to license official experts  in mobile technologies &#8211; these cell phone “sommeliers” would even have to pass exams to maintain their position.
The recent issue of Monocle explains:
Mobile phone &#8220;sommeliers&#8221; have been unveiled in Japan in a bid to guide customers through the baffling maze of technology on offer when choosing a new handset. The government announced its support of the private sector initiative to license a new breed of mobile phone experts who will need [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/03/japans-cell-phone-sommeliers.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Timberland: Footsteps Worth Following</title>
		<link>http://www.psfk.com/2007/09/timberland-footsteps-worth-following.html</link>
		<comments>http://www.psfk.com/2007/09/timberland-footsteps-worth-following.html#comments</comments>
		<pubDate>Tue, 11 Sep 2007 06:42:22 +0000</pubDate>
		<dc:creator>Contributing Writer</dc:creator>
				<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[timberland]]></category>

		<guid isPermaLink="false">http://www.psfk.com/2007/09/timberland-footsteps-worth-following.html</guid>
		<description><![CDATA[PSFK recently had the chance to partake in a conference call discussing Timberland&#8217;s newest Corporate Social Responsibility report.  The organization has set up an independent panel to aid in the discussion surrounding their movement towards creating more transparent business practices.  The company has been making an increasing effort in asking for assistance from their consumers, critics and business leaders.
The CEO, Jeff Swartz was candid about the concerns his company currently faces when presenting a true and honest approach to establishing more greener business practices.  Jeff spoke of Timberland&#8217;s need to create a CSR report that would not [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2007/09/timberland-footsteps-worth-following.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>
