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<channel>
	<title>@PSFK &#187; Ebba Akerman</title>
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	<link>http://www.psfk.com</link>
	
	<description>Your Go-To Source For New Ideas And Inspiration</description>
	
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		<title>(Pics) Elevated Bike Lane Concept Design</title>
		<link>http://www.psfk.com/2010/01/pics-elevated-bike-lane-concept-design.html</link>
		<pubDate>Thu, 28 Jan 2010 15:32:17 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="190" height="190" src="http://www.psfk.com/wp-content/uploads/2010/01/Pics-Elevated-Bike-Lane-Concept-Design-525x525.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="(Pics) Elevated Bike Lane Concept Design" title="(Pics) Elevated Bike Lane Concept Design" /></span>Martin Angelov has developed an elevated bike lane concept called Kolelinia, complete with two-way lanes and safety features.]]></description>
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		<title>Sustainable Materials Add A Classic Touch To Everyday Objects</title>
		<link>http://www.psfk.com/2010/01/sustainable-materials-add-a-classic-touch-to-everyday-objects.html</link>
		<pubDate>Wed, 27 Jan 2010 16:26:02 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="207" height="190" src="http://www.psfk.com/wp-content/uploads/2010/01/EliumRadio.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="Sustainable Material Add Classic Touch To Everyday Object" title="Sustainable Material Add Classic Touch To Everyday Object" /></span>Elium studio has designed a range of sustainable electronics for Lexon made out of bamboo and maize bio-plastics.]]></description>
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		<title>(Pics) Compact Living &amp; Working</title>
		<link>http://www.psfk.com/2010/01/pics-compact-living-working.html</link>
		<pubDate>Fri, 22 Jan 2010 17:01:23 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="190" height="190" src="http://www.psfk.com/wp-content/uploads/2010/01/dzn_FLKS-by-Kapteinbolt-1.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="dzn_FLKS-by-Kapteinbolt-1" title="dzn_FLKS-by-Kapteinbolt-1" /></span>FLKS by Dutch designers Kapteinbolt, gives the concept of flexible working and compact living a new meaning with this completely foldable workspace.]]></description>
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		<title>(Pics) Upcycled Kites Made Of Trash</title>
		<link>http://www.psfk.com/2010/01/pics-upcycled-kites-made-of-trash.html</link>
		<pubDate>Fri, 22 Jan 2010 16:24:53 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="157" src="http://www.psfk.com/wp-content/uploads/2010/01/AB_Recycled_Kites_2-525x350.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="AB_Recycled_Kites_2" title="AB_Recycled_Kites_2" /></span>Cheaper than hand-crafted paper kites, these upcycled Indian versions were seen battling the sky at The Uttarayan Kite Festival in Ahmedabad, India.]]></description>
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		<title>(Pics) Creative Gardening With Creative Review</title>
		<link>http://www.psfk.com/2010/01/creative-gardening-with-creative-review.html</link>
		<pubDate>Fri, 22 Jan 2010 15:24:24 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="160" src="http://www.psfk.com/wp-content/uploads/2010/01/tomato1_0-525x357.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="tomato1_0" title="tomato1_0" /></span>Subscribers of the British edition of  Creative Review will get their February issue delivered in a compostable bag  instead of the regular plastic that protect most magazines through shipping.]]></description>
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		<title>Cheap Monday Opens First Store</title>
		<link>http://www.psfk.com/2009/11/cheap-monday-opens-first-store.html</link>
		<pubDate>Thu, 19 Nov 2009 20:00:15 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/06/cheap-monday-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="" title="" /></span>Cheap Monday will open their first store ever, in Copenhagen.]]></description>
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		<title>Singalo: A Dating Site Where Friends Play Matchmaker</title>
		<link>http://www.psfk.com/2009/10/singalo-a-dating-site-where-friends-play-matchmaker.html</link>
		<pubDate>Thu, 15 Oct 2009 20:22:23 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="137" src="http://www.psfk.com/wp-content/uploads/2009/10/Singalo-A-Dating-Site-Where-Friends-Play-Matchmaker.png?fedaf9" class="attachment-236x190 wp-post-image" alt="Singalo- A Dating Site Where Friends Play Matchmaker" title="Singalo- A Dating Site Where Friends Play Matchmaker" /></span>Singalo takes a fresh approach to online dating and works with the idea that a lot of people know someone wonderful who is single. The free site is built on recommendations, where the dater’s profile is written and submitted by a friend.]]></description>
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		<title>IKEA Competition For Kids Generates Tonnes Of Aluminum</title>
		<link>http://www.psfk.com/2009/10/tonnes-of-aluminum-in-ikea-competition-for-kids.html</link>
		<pubDate>Thu, 15 Oct 2009 17:22:41 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="157" src="http://www.psfk.com/wp-content/uploads/2009/10/3339690067_07a60d2f0f_b-525x350.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="IKEA tea light challenge" title="3339690067_07a60d2f0f_b" /></span>IKEA and WWF are galvanizing Swedish school kids in the ages 6-9 to collect  the aluminum shells from tea lights. ]]></description>
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		<title>(Pic) Typewriter Stickers For Laptops</title>
		<link>http://www.psfk.com/2009/10/pic-typewriter-stickers-for-laptops.html</link>
		<pubDate>Thu, 15 Oct 2009 17:12:40 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="175" src="http://www.psfk.com/wp-content/uploads/2009/10/lesinv_typewriterroseclose.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="lesinv_typewriterroseclose" title="lesinv_typewriterroseclose" /></span>The Parisian of Les Invasions &#0201;ph&#0233;m&#0232;res has created stickers that will turn any key board into an old fashioned typewriter.]]></description>
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		<title>For Students, Relaxation Better Than Pain Killers</title>
		<link>http://www.psfk.com/2009/10/for-students-relaxation-better-than-pain-killers.html</link>
		<pubDate>Thu, 15 Oct 2009 16:59:44 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="133" src="http://www.psfk.com/wp-content/uploads/2009/10/battreanvarktabletter.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="battreanvarktabletter" title="battreanvarktabletter" /></span>The Expressen newspaper reports that a school nurse in Gothenburg, Sweden has stopped giving pain killers to students. Instead, she puts them to bed and let them listen to a relaxation CD.]]></description>
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		<title>L&#228;nsf&#246;rs&#228;kringar: Swedish Insurance Company Promotes Stylish Fire Protection</title>
		<link>http://www.psfk.com/2009/10/lansforsakringar-swedish-insurance-company-promote-stylish-fire-protection.html</link>
		<pubDate>Wed, 14 Oct 2009 14:54:48 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img src="http://www.psfk.com/wp-content/uploads/2009/10/L&#228;nsf&#246;rs&#228;kringar-Swedish-Insurance-Company-Promote-Stylish-Fire-Protection.png?fedaf9" class="attachment-236x190 wp-post-image" alt="L&#228;nsf&#246;rs&#228;kringar- Swedish Insurance Company Promote Stylish Fire Protection" title="L&#228;nsf&#246;rs&#228;kringar- Swedish Insurance Company Promote Stylish Fire Protection" /></span>Swedish Insurance company L&#0228;nsf&#0246;rs&#0228;kringar encourage people to be cautious with fire extinguishers in black and white and easily installed optical fire alarms.]]></description>
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		<title>Light Therapy Caf&#233; Brightens Dark Winter Months</title>
		<link>http://www.psfk.com/2009/10/light-therapy-cafe-brighten-dark-winter-months.html</link>
		<pubDate>Tue, 06 Oct 2009 17:18:15 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img src="http://www.psfk.com/wp-content/uploads/2009/10/Light-Therapy-Caf&#233;-Brighten-Dark-Winter-Months.png?fedaf9" class="attachment-236x190 wp-post-image" alt="Light Therapy Caf&#233; Brighten Dark Winter Months" title="Light Therapy Caf&#233; Brighten Dark Winter Months" /></span>Iglo light caf&#0233; offers light therapy as a cure to sun deprived Stockholmers throughout the dark months of October to March.]]></description>
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		<title>(Event) Live Streaming World Premier Of Swedish All-Star Pop Band</title>
		<link>http://www.psfk.com/2009/09/event-live-streaming-world-premier-of-swedish-all-star-pop-band.html</link>
		<pubDate>Tue, 29 Sep 2009 14:40:02 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="177" src="http://www.psfk.com/wp-content/uploads/2009/09/img_1856-493x370.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="img_1856-493x370" title="img_1856-493x370" /></span>CCTV Sessions by Nudie Jeans offers free music shows from known and unknown artist alike through streaming in-store gigs, and today at GMT+1 is a world premier.]]></description>
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		<title>Cardboard At Copenhagen Design Week</title>
		<link>http://www.psfk.com/2009/08/cardboard-at-copenhagen-design-week.html</link>
		<pubDate>Mon, 31 Aug 2009 14:36:26 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="141" src="http://www.psfk.com/wp-content/uploads/2009/08/3864659908_13f2f2a764_b-525x314.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="Cardboard at Copenhagen Design Week" title="Cardboard at Copenhagen Design Week" /></span>Meeting the brief of saving energy, minimizing waste and working with materials already in abundance, cardboard seems to be the choice du jour.]]></description>
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		<title>Samsung and Sprint Make Phone Out Of Corn</title>
		<link>http://www.psfk.com/2009/08/samsung-and-sprint-make-phone-out-of-corn.html</link>
		<pubDate>Thu, 06 Aug 2009 15:34:15 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="180" height="190" src="http://www.psfk.com/wp-content/uploads/2009/08/reclaim_box-525x553.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="reclaim_box" title="reclaim_box" /></span>In a move to inject some sustainability into the usually very un-sustainable world of mobile phones, Sprint and Samsung are introducing a handset made of 80% recycled materials. The phone, made from cornbased bio-plastics will donate $2 dollars from its fifty dollar price tag to The Nature Conservancy&#8217;s Adopt an Acre Program and comes fully equipped with webrowser, GPS, 2 mega pixel camera and stereo Bluetooth. We are not to sure about making phones out of food, but at least it is free from PVC and other harmful materials found in most other electronics. It&#8217;s charger consumes 12 times less<a title="Samsung and Sprint Make Phone Out Of Corn" href="http://www.psfk.com/2009/08/samsung-and-sprint-make-phone-out-of-corn.html">Read more...</a>]]></description>
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		<title>Good Brands Report: Lessons From The Top 10 Brands</title>
		<link>http://www.psfk.com/2009/08/good-brands-report-lessons-from-the-top-10-brands.html</link>
		<pubDate>Thu, 06 Aug 2009 14:52:21 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="111" src="http://www.psfk.com/wp-content/uploads/2009/08/good-brands-report-banner1-525x247.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="good-brands-report-banner1" title="good-brands-report-banner1" /></span>Google Experiment rapidly, embrace failure. Apple Every aspect of your brand should be as good as the product. Zipcar Stop selling products, start selling services. GOOD Magazine Set the agenda and let your customers spread the conversation. Amazon Identify parts of our business that could be offered as additional services. Facebook Create the playground and let your customers define your offering. Virgin Think big , think small. Amaze customers with your audacity, please them with your attention to detail and customer service. Twitter Stay flexible, allow your audience to dictate how your services or products are used. IKEA Take a<a title="Good Brands Report: Lessons From The Top 10 Brands" href="http://www.psfk.com/2009/08/good-brands-report-lessons-from-the-top-10-brands.html">Read more...</a>]]></description>
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		<title>Spotify Gathers Investors To Enter American Market</title>
		<link>http://www.psfk.com/2009/08/spotify-gathers-investors-to-enter-american-market.html</link>
		<pubDate>Thu, 06 Aug 2009 14:15:51 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="37" src="http://www.psfk.com/wp-content/uploads/2009/08/8.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="8" title="8" /></span>Spotify is getting closer to the American market. The Financial Times reports of new investments from London and Hong Kong as well as potential investors from within the music industry. The company, founded by Swedes Daniel Ek and Martin Lorentzon in 2006 is considered a prime challenger to iTunes within legal music services. Spotify only streams the music instead of saving it on the computer and pays royalty to the artists for each song they play, hence an investment deal with a record company could lead to better terms and conditions. Spotify does what we love here at PSFK &#8211;<a title="Spotify Gathers Investors To Enter American Market" href="http://www.psfk.com/2009/08/spotify-gathers-investors-to-enter-american-market.html">Read more...</a>]]></description>
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		<title>Good Brands Report: Google (#1)</title>
		<link>http://www.psfk.com/2009/08/good-brands-report-google-1.html</link>
		<pubDate>Wed, 05 Aug 2009 21:59:27 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="153" src="http://www.psfk.com/wp-content/uploads/2009/08/google_wave_01-525x342.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="google_wave_01" title="google_wave_01" /></span>Google has become a way of life. For many people it’s the beginning, middle and end of the web experience. They are the provider of a vast array of services that enable work, play, learning and more. Google’s ability to promote&#0160; innovation amongst its staff means that it has a constant flow of new ideas. Accessibility and usefulness define this brand. This, coupled with the negligible cost of distribution through the web, allows them to expand into areas including health, telecom, software, news, and advertising. The list goes on and on&#8230; Lesson for Business: Experiment rapidly, embrace failure. “I think<a title="Good Brands Report: Google (#1)" href="http://www.psfk.com/2009/08/good-brands-report-google-1.html">Read more...</a>]]></description>
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		<title>Good Brands Report: Apple (#2)</title>
		<link>http://www.psfk.com/2009/08/good-brands-report-apple-2.html</link>
		<pubDate>Wed, 05 Aug 2009 21:53:30 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="147" src="http://www.psfk.com/wp-content/uploads/2009/08/02-apple-itunes-univ.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="02-apple-itunes-univ" title="02-apple-itunes-univ" /></span>Apple stands apart from the competition, demonstrating an ongoing commitment to delivering outstanding experiences through their hardware and software products, as well as their marketing and retail operations. Their focus on delivering convenience, connectivity and simplicity through design is indicative of their shift from a company traditionally serving the creative professional to one that makes products and services for all. Apple’s iPhone has become a genuinely disruptive piece of technology, causing a number of players in the consumer electronics market to contemplate their relevance and gaming companies to re-evaluate their platforms. Lesson for Business: Every aspect of your brand should<a title="Good Brands Report: Apple (#2)" href="http://www.psfk.com/2009/08/good-brands-report-apple-2.html">Read more...</a>]]></description>
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		<title>Good Brands Report: Zipcar (#3)</title>
		<link>http://www.psfk.com/2009/08/good-brands-report-zipcar-3.html</link>
		<pubDate>Wed, 05 Aug 2009 21:46:36 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="178" src="http://www.psfk.com/wp-content/uploads/2009/08/photo_zipcar_mini_3-525x398.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="photo_zipcar_mini_3" title="photo_zipcar_mini_3" /></span>By being intimately in-tune with societal change, the micro-rental company has broken down an established market, recreating it in a way that wins over customers with surprise and happiness. Zipcar continues to encourage a societal shift from product ownership to service rental. Customer retention is accomplished through innovation, including mobile phone applications and the development of a fleet of electric vehicles. It’s less about evolving the rental car market and more about changing consumer’s perception of car ownership and use. Lesson for Business: Stop selling products, start selling services. “Zipcar takes care of everything. There is a sense of ease<a title="Good Brands Report: Zipcar (#3)" href="http://www.psfk.com/2009/08/good-brands-report-zipcar-3.html">Read more...</a>]]></description>
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		<title>Good Brands Report: GOOD Magazine (#4)</title>
		<link>http://www.psfk.com/2009/08/good-brands-report-good-magazine-4.html</link>
		<pubDate>Wed, 05 Aug 2009 21:39:14 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="171" src="http://www.psfk.com/wp-content/uploads/2009/08/p10305831.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="p10305831" title="p10305831" /></span>GOOD Magazine represents the new face of publishing. Its business is not about making a magazine, or even a website—it’s about galvanizing a community that shares common interests and values. With its knack for being able to present complex issues through simple, engaging design, it can share ideas through its readers to expand its mission (and brand) beyond its immediate base. In addition, GOOD Magazine is not afraid of the brand relationship and works with partners to create branded content that benefits the reader, the advertisers and the business. Lesson for Business: Set the agenda, let your customers spread the<a title="Good Brands Report: GOOD Magazine (#4)" href="http://www.psfk.com/2009/08/good-brands-report-good-magazine-4.html">Read more...</a>]]></description>
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		<title>Good Brands Report: Amazon (#5)</title>
		<link>http://www.psfk.com/2009/08/good-brands-report-amazon-5.html</link>
		<pubDate>Wed, 05 Aug 2009 21:11:20 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="174" height="190" src="http://www.psfk.com/wp-content/uploads/2009/08/amazon_kindle_21.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="amazon_kindle_21" title="amazon_kindle_21" /></span>Whether reinventing how we read books via the Kindle, offering businesses digital and logistical infrastructure solutions, or introducing environmentally friendly packaging, the tech giant seems to constantly be trying to improve and extend its offering. The company continues to re-evaluate its business, innovating based off its strengths, and finding new ways to generate revenue from every part of the business &#8211; all while providing its users with an enhanced experience. The company’s success is due in large part to an excellent understanding of its customers, a strong sense of community, and a successful push towards serving an “eco-system of needs.”<a title="Good Brands Report: Amazon (#5)" href="http://www.psfk.com/2009/08/good-brands-report-amazon-5.html">Read more...</a>]]></description>
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		<title>Good Brands Report: Facebook (#6)</title>
		<link>http://www.psfk.com/2009/08/good-brands-report-facebook-6.html</link>
		<pubDate>Wed, 05 Aug 2009 20:35:30 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="86" src="http://www.psfk.com/wp-content/uploads/2009/08/facebook.png?fedaf9" class="attachment-236x190 wp-post-image" alt="facebook" title="facebook" /></span>Facebook connected the world and brought the vastness of our digital lives into a manageable series of friend updates. Designed as an open-platform, the service can be adapted with third party applications that help people play, work, learn and share. Facebook listens closely to their users when building new services—even working with them in the case of expansion and translation. Lesson for Business: Create the playground and let your customers define your offering. “Facebook developed a social network that is highly attuned to their users, allowing humans to interact and conceive of their relationships with others in ways that didn&#8217;t<a title="Good Brands Report: Facebook (#6)" href="http://www.psfk.com/2009/08/good-brands-report-facebook-6.html">Read more...</a>]]></description>
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		<title>Good Brands Report: Virgin (#7)</title>
		<link>http://www.psfk.com/2009/08/good-brands-report-virgin-7.html</link>
		<pubDate>Wed, 05 Aug 2009 20:01:29 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="138" src="http://www.psfk.com/wp-content/uploads/2009/08/blogging-from-the-air-with-virgin-america.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="blogging-from-the-air-with-virgin-america" title="blogging-from-the-air-with-virgin-america" /></span>The Virgin Group continues to make headlines, bringing its fun and irreverent personality to new and old business segments alike. Exemplified by its recently launched Virgin America airline, Virgin has listened to consumers, identified problems easily fixed, and executed in flawless fashion. Small conveniences, such&#0160; as in-flight Internet connectivity, a newly designed in-flight entertainment system, and a new food service model has made the airline a top pick for fliers. Lesson for Business: Think big, think small. Amaze customers with your audacity, please them with your attention to detail. “When you see the Virgin name on something, you know it<a title="Good Brands Report: Virgin (#7)" href="http://www.psfk.com/2009/08/good-brands-report-virgin-7.html">Read more...</a>]]></description>
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		<title>Good Brands Report: Twitter (#8)</title>
		<link>http://www.psfk.com/2009/08/good-brands-report-twitter-8.html</link>
		<pubDate>Wed, 05 Aug 2009 19:37:15 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="132" src="http://www.psfk.com/wp-content/uploads/2009/08/iran_tweets_0616.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="iran_tweets_0616" title="iran_tweets_0616" /></span>Twitter has built an unprecedented platform for direct communications. It has given both businesses and individuals a simple way to directly connect with other members of the Twitter community. It’s a flexible technology that can morph into new iterations at the same pace as peoples’ changing needs. The service has proven to be a game-changer, acting as a hyper-relevant conduit of information for what&#8217;s happening now, especially is the field of journalism. Lesson for Business: Stay flexible, allow your audience to dictate how your products or services are used. “It’s a fascinating example of being single-minded and yet extremely complex.<a title="Good Brands Report: Twitter (#8)" href="http://www.psfk.com/2009/08/good-brands-report-twitter-8.html">Read more...</a>]]></description>
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		<title>Good Brands Report: IKEA (#9)</title>
		<link>http://www.psfk.com/2009/08/good-brands-report-ikea-9.html</link>
		<pubDate>Wed, 05 Aug 2009 18:41:26 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="157" src="http://www.psfk.com/wp-content/uploads/2009/08/ikeabikes2.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="ikeabikes2" title="ikeabikes2" /></span>Beyond IKEA’s continued allegiance to its core premise of offering affordable, well-designed furniture and household goods, they have maintained creative efforts to evolve their marketing and peripheral services around this central hub. Useful services such as their bike-sharing program in Denmark, car sharing in France and their free water taxi in New York offer innovative ways to help their customers more easily access their stores. By making it as easy as possible to buy their products, IKEA closes the gap between intent and purchasing. Lesson for Business: Take a wider view of the shopping experience, making each step along the<a title="Good Brands Report: IKEA (#9)" href="http://www.psfk.com/2009/08/good-brands-report-ikea-9.html">Read more...</a>]]></description>
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		<title>Good Brands Report: Skype (#10)</title>
		<link>http://www.psfk.com/2009/08/good-brands-report-skype-10.html</link>
		<pubDate>Wed, 05 Aug 2009 18:13:14 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="60" src="http://www.psfk.com/wp-content/uploads/2009/08/05-good-brands-report-2009-amazon-525x134.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="05-good-brands-report-2009-amazon" title="05-good-brands-report-2009-amazon" /></span>Skype continues to bring the freedom of communication to millions of people around the world. It has leveraged technology to disrupt multiple markets, creating a system that works for all types of users, and connecting people around the world. The recent introduction of Skype Mobile should have tremendous implications and could change the way that we see place and geography. Lesson for Business: Reach scale with free products, make money from premium services. “Best. Idea. Ever. Free phone connections for everyone (that has a web-connected computer). And they do their thing well.” Fred Kylander, Design Expert, Stockholm http://purplelist.com/members/fredk “Skype stands<a title="Good Brands Report: Skype (#10)" href="http://www.psfk.com/2009/08/good-brands-report-skype-10.html">Read more...</a>]]></description>
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		<title>Mom &amp; Popism: Store Fronts and Street Art</title>
		<link>http://www.psfk.com/2009/08/mom-popism-store-fronts-and-street-art.html</link>
		<pubDate>Wed, 05 Aug 2009 15:45:38 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="156" src="http://www.psfk.com/wp-content/uploads/2009/08/504x_mom-_-popism4.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="504x_mom-_-popism4" title="504x_mom-_-popism4" /></span>Last night PSFK experienced some custom reenactments of the New York City street art scene. Near life-size photographs of aged store fronts were plastered up on a rooftop in Nolita, embellished by artwork from a selection of 28 graffiti and street artists. Titled Mom &#38; Popism, the exhibit was presented by Gawker Artists. Mom &#38; Popism is a celebration of pop culture and the heritage of the city&#8217;s hidden treasures. Interpreting the book Store Front: The Disappearing Face of New York by James and Karla Murray, graffiti artist Billi Kid curated this exhibition. As small stores disappear and street art<a title="Mom &#038; Popism: Store Fronts and Street Art" href="http://www.psfk.com/2009/08/mom-popism-store-fronts-and-street-art.html">Read more...</a>]]></description>
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		<title>Doing Your Bit And Making It Easy</title>
		<link>http://www.psfk.com/2009/08/doing-your-bit-and-making-it-easy.html</link>
		<pubDate>Tue, 04 Aug 2009 20:57:36 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="111" src="http://www.psfk.com/wp-content/uploads/2009/07/light-bulb-525x249.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="light-bulb" title="light-bulb" /></span>Graduating as a graphic designer from the London College of Art, Lottie Crumbleholme has designed a campaign encouraging sustainable behavior. Aimed at people who in one way or another are already doing their bit, the goal is to turn it into political action on a larger scale. By sending sleek and simple pre-written letters to office holders your are combining your protest with a bit of sophisticated design and DIY. The Secretary of State for Energy &#38; Climate Change may get a letter, a worn out plastic bag or a framed photo of yourself demonstrating. Old light bulbs, recepits from<a title="Doing Your Bit And Making It Easy" href="http://www.psfk.com/2009/08/doing-your-bit-and-making-it-easy.html">Read more...</a>]]></description>
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		<title>Floating Apartment Complex in Europe</title>
		<link>http://www.psfk.com/2009/08/floating-apartment-complex-in-europe.html</link>
		<pubDate>Mon, 03 Aug 2009 07:04:50 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="132" src="http://www.psfk.com/wp-content/uploads/2009/07/2009-07-14-010-citadel-525x295.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="2009-07-14-010-citadel" title="2009-07-14-010-citadel" /></span>New Water is a Dutch project in water-management development located in a former polder in Naaldwijk. With rising sea levels and reoccurring flooding, the focus of&#0160; the project was to adapt to the water instead of fighting it. Europe&#8217;s first settlement of this kind will consist of pre-fab houses with aluminum facades on top of a heavy concrete caisson foundation, floating on a shallow body of water. The master plan calls for 1200 floating dwellings, and the first batch out is the apartment complex Citadel. The images from Citadel show a luxury condo style more likely to be found in<a title="Floating Apartment Complex in Europe" href="http://www.psfk.com/2009/08/floating-apartment-complex-in-europe.html">Read more...</a>]]></description>
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