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Ed Cotton, BSSP

Ed Cotton, BSSP

Ed is Director of Strategy and Innovation at BSSP - curious about all things relating to brands, marketing and culture.

Work august 27, 2013

Ed Cotton: Should There Be A Distinction Between Advertising & Entertainment?

Lessons from Kevin Spacey’s lecture at the International Television Festival that can be easily applied to advertising.

Arts & Culture november 5, 2012

Ed Cotton: Examining The Creative Process

The documentary 'Gerhard Richter Painting' follows the struggles of the well-renown painter to bring his master pieces to life. But what lessons can today's young creatives learn from him?

Technology october 1, 2012

Ed Cotton: Why We Need To Distinguish Web From Mobile Advertising

A look at how and why certain ad formats are distinguishing themselves from the rest of the noise online.

Syndicated september 27, 2012

Ed Cotton: Why Brands Need Places Of Origin

Stressing physical space in a digital world, Bombay Sapphire will soon have a Home of the Imagination to give it somewhere to 'be from.'

Work september 6, 2012

Ed Cotton: Could You Work At The Same Job For 70 Years?

Jiro Ono has been making sushi since he was nine years old, but still says he has more to learn to perfect his craft.

Technology august 30, 2012

Ed Cotton: Is The Ownership Revolution Transforming Brands?

As more and more consumers adopt a "collaborative consumption" model, brands move towards service models instead of purchase ones.

Mobile august 23, 2012

Ed Cotton: Can Brands Sustain Their Identity In The Face Of Consolidation?

New company 'everything everywhere' merges two brands into one and shares the challenges of maintaining company autonomy.

Advertising july 31, 2012

Ed Cotton: Millennials Are Helping To Drive Growth At Whole Foods

The high end supermarket recently released stellar quarterly results despite the economy. This Q&A with Whole Foods' CEO explains how the younger demographic are behind their increased earnings.

Technology july 16, 2012

Ed Cotton: Should Every Brand Have A Non-Tech Incubator?

Could companies use startups to provide innovative product ideas and concepts outside of emerging technology?

Advertising july 9, 2012

Ed Cotton: Useful Trumps Engaging

How can brands, in the face of increasing media fragmentation, enhance the consumer experience?

Work july 2, 2012

Ed Cotton: Is Starbucks' Plea To Fix America Crossing A Brand Line?

Howard Schultz, Chairman and CEO of the multi-national coffee brand, has issued an open letter reflecting on current issues he perceives are lowering morale in the USA.

Mobile june 18, 2012

Ed Cotton: What Are The Opportunities Of A Smart Glass World?

Advertisers and content creators should already be thinking about the possibilities for reaching out to and engaging with consumers through intuitive multiscreen experiences.

Syndicated june 6, 2012

Ed Cotton: Captain Morgan's Search For Branded Content Treasure

The rum brand strikes gold in deciding to fund a real life Indiana Jones on a dive for their namesake's pirate trove.

Technology may 14, 2012

Ed Cotton: What Is Pepsi's New Real-Time Strategy?

The beverage giant has launched a new marketing campaign that includes a partnership with Twitter that involves a number of pop-up concerts.

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