Ed Cotton, BSSP

Ed Cotton, BSSP

Ed is Director of Strategy and Innovation at BSSP - curious about all things relating to brands, marketing and culture.

Ed Cotton: Should There Be A Distinction Between Advertising & Entertainment?

Ed Cotton: Examining The Creative Process

Ed Cotton: Why We Need To Distinguish Web From Mobile Advertising

Ed Cotton: Why Brands Need Places Of Origin

Ed Cotton: Could You Work At The Same Job For 70 Years?

Ed Cotton: Is The Ownership Revolution Transforming Brands?

Ed Cotton: Can Brands Sustain Their Identity In The Face Of Consolidation?

Ed Cotton: Millennials Are Helping To Drive Growth At Whole Foods

Ed Cotton: Should Every Brand Have A Non-Tech Incubator?

Ed Cotton: Useful Trumps Engaging

Ed Cotton: Is Starbucks’ Plea To Fix America Crossing A Brand Line?

Ed Cotton: What Are The Opportunities Of A Smart Glass World?

Ed Cotton: Captain Morgan’s Search For Branded Content Treasure

Ed Cotton: What Is Pepsi’s New Real-Time Strategy?

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