Ed Cotton: Why We Need To Distinguish Web From Mobile Advertising

A look at how and why certain ad formats are distinguishing themselves from the...

Ed Cotton: Why Brands Need Places Of Origin

Stressing physical space in a digital world, Bombay Sapphire will soon have a...

Ed Cotton: Could You Work At The Same Job For 70 Years?

Jiro Ono has been making sushi since he was nine years old, but still says he...

Ed Cotton: Is The Ownership Revolution Transforming Brands?

As more and more consumers adopt a "collaborative consumption" model, brands...

Ed Cotton: Can Brands Sustain Their Identity In The Face Of Consolidation?

New company 'everything everywhere' merges two brands into one and shares the...

Ed Cotton: Millennials Are Helping To Drive Growth At Whole Foods

The high end supermarket recently released stellar quarterly results despite the...

Ed Cotton: Should Every Brand Have A Non-Tech Incubator?

Could companies use startups to provide innovative product ideas and concepts...

Ed Cotton: Useful Trumps Engaging

How can brands, in the face of increasing media fragmentation, enhance the...

Ed Cotton: Is Starbucks’ Plea To Fix America Crossing A Brand Line?

Howard Schultz, Chairman and CEO of the multi-national coffee brand, has issued...

Ed Cotton: What Are The Opportunities Of A Smart Glass World?

Advertisers and content creators should already be thinking about the...

Ed Cotton: Captain Morgan’s Search For Branded Content Treasure

The rum brand strikes gold in deciding to fund a real life Indiana Jones on a...

Ed Cotton: What Is Pepsi’s New Real-Time Strategy?

The beverage giant has launched a new marketing campaign that includes a...

Ed Cotton: Brands Need Eyes In The Back Of Their Heads

Companies can only discover new opportunities by broadening their research and...

Ed Cotton: Making Community Part Of The Brand

Do small brands value the community more than larger ones? And what effect does...

Ed Cotton: What Is The Biggest Challenge Of Digital Communication?

The real obstacle of the web is keeping up with the technological change and...

Ed Cotton: Can Mad Men Teach Us To Be More Engaging?

The AMC show is doing a stellar job of engaging its audience on Twitter, so what...

Ed Cotton: Are Ad Agencies Now In The Product Development Business?

In our tech savvy age, it has become the job of the agency to help less advanced...

Ed Cotton: How Can Small Brands Tell Their Stories?

What are the most effective channel that lower-profile companies can leverage to...

Ed Cotton: To Get Close To Customers, Brands Need To Get Real

The UK newspaper, the Guardian, will be opening its doors to readers by hosting...

Ed Cotton: What Happened To Experimentation?

In the startup age when new ideas are being exchanged constantly and rapidly, it...

Ed Cotton: Nike Fuel = Mass Cool

Thanks to key marketing and branding insights from Apple over the years, we know...

Ed Cotton: How One Of The Oldest British Retailers Has Managed To Stay Relevant

John Lewis, the iconic British department store has kept itself in the game...

Ed Cotton: Hackers Give Rise To New Ideas For Microsoft Kinect

A project is starting to give outsiders access to Microsoft's talent in order to...

Ed Cotton: What’s The Mindset Of The American Shopper?

Consumers are opting to share more and spend less in these economic hard times.

Ed Cotton: Technology And The Store–Is This Death Of A Salesman 2.0?

The amount of retail information online that is readily available to consumers...

Ed Cotton: Hollywood Film Tries To Get Inside The Mind Of The 1%

JC Chandor's new film brings the 1% under a microscope and shows economic fate...

Ed Cotton: Facebook’s Firehose Of Brand Data

Making sense of the enormous amount of data and branding potential on Facebook.

Ed Cotton: Is There A TV Revolution Happening?

Google and Apple are vying to disrupt and profit in the TV industry.

Ed Cotton: ‘Money Culture’ = See It, Make It, Spend It

Trader Monthly magazine video chronicles the decade Wall Street went insane.

Ed Cotton: New-Old Trend – The Return Of Man Food

Healthy organic food is great, but what about the kind of meal that gives your...