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	<title>PSFK &#187; Ed Cotton, BSSP</title>
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	<description>Inspiring Creative Business</description>	
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			<title> Ed Cotton: Examining The Creative Process</title>
			<link>http://www.psfk.com/2012/11/creative-process-gerhard-richter.html</link>
			<pubDate>Mon, 05 Nov 2012 19:23:48 +0000</pubDate>
			<description><![CDATA[The documentary 'Gerhard Richter Painting' follows the struggles of the well-renown painter to bring his master pieces to life. But what lessons can today's young creatives learn from him?]]></description>
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			<title> Ed Cotton: Why We Need To Distinguish Web From Mobile Advertising</title>
			<link>http://www.psfk.com/2012/10/difference-mobile-web-advertising.html</link>
			<pubDate>Mon, 01 Oct 2012 11:30:22 +0000</pubDate>
			<description><![CDATA[A look at how and why certain ad formats are distinguishing themselves from the rest of the noise online.]]></description>
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			<title> Ed Cotton: Why Brands Need Places Of Origin</title>
			<link>http://www.psfk.com/2012/09/bombay-sapphire-place-of-origin.html</link>
			<pubDate>Thu, 27 Sep 2012 12:30:31 +0000</pubDate>
			<description><![CDATA[Stressing physical space in a digital world, Bombay Sapphire will soon have a Home of the Imagination to give it somewhere to 'be from.']]></description>
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			<title> Ed Cotton: Could You Work At The Same Job For 70 Years?</title>
			<link>http://www.psfk.com/2012/09/ed-cotton-jiro-sushi.html</link>
			<pubDate>Thu, 06 Sep 2012 16:23:38 +0000</pubDate>
			<description><![CDATA[Jiro Ono has been making sushi since he was nine years old, but still says he has more to learn to perfect his craft.]]></description>
			<media:thumbnail url="http://www.psfk.com/wp-content/uploads/2011/07/ed-cotton-236x190.jpg" />	

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			<title> Ed Cotton: Is The Ownership Revolution Transforming Brands?</title>
			<link>http://www.psfk.com/2012/08/ed-cotton-ownership-revolution-transforming-brands.html</link>
			<pubDate>Thu, 30 Aug 2012 16:05:08 +0000</pubDate>
			<description><![CDATA[As more and more consumers adopt a "collaborative consumption" model, brands move towards service models instead of purchase ones. ]]></description>
			<media:thumbnail url="http://www.psfk.com/wp-content/uploads/2011/07/ed-cotton-236x190.jpg" />	

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			<title> Ed Cotton: Can Brands Sustain Their Identity In The Face Of Consolidation?</title>
			<link>http://www.psfk.com/2012/08/brand-identity-consolidation.html</link>
			<pubDate>Thu, 23 Aug 2012 17:21:07 +0000</pubDate>
			<description><![CDATA[New company 'everything everywhere' merges two brands into one and shares the challenges of maintaining company autonomy.]]></description>
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			<title> Ed Cotton: Millennials Are Helping To Drive Growth At Whole Foods</title>
			<link>http://www.psfk.com/2012/07/millenials-whole-foods.html</link>
			<pubDate>Tue, 31 Jul 2012 18:00:23 +0000</pubDate>
			<description><![CDATA[The high end supermarket recently released stellar quarterly results despite the economy. This Q&#38;A with Whole Foods' CEO explains how the younger demographic are behind their increased earnings. ]]></description>
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			<title> Ed Cotton: Should Every Brand Have A Non-Tech Incubator?</title>
			<link>http://www.psfk.com/2012/07/brand-have-non-tech-incubators.html</link>
			<pubDate>Mon, 16 Jul 2012 17:22:30 +0000</pubDate>
			<description><![CDATA[Could companies use startups to provide innovative product ideas and concepts outside of emerging technology?]]></description>
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			<title> Ed Cotton: Useful Trumps Engaging</title>
			<link>http://www.psfk.com/2012/07/useful-experience-trumps-engaging.html</link>
			<pubDate>Mon, 09 Jul 2012 17:13:21 +0000</pubDate>
			<description><![CDATA[How can brands, in the face of increasing media fragmentation, enhance the consumer experience?]]></description>
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			<title> Ed Cotton: Is Starbucks&#8217; Plea To Fix America Crossing A Brand Line?</title>
			<link>http://www.psfk.com/2012/07/starbucks-plea-cross-brand-lines.html</link>
			<pubDate>Mon, 02 Jul 2012 18:01:03 +0000</pubDate>
			<description><![CDATA[Howard Schultz, Chairman and CEO of the multi-national coffee brand, has issued an open letter reflecting on current issues he perceives are lowering morale in the USA.]]></description>
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			<title> Ed Cotton: What Are The Opportunities Of A Smart Glass World?</title>
			<link>http://www.psfk.com/2012/06/smart-glass-opportunities.html</link>
			<pubDate>Mon, 18 Jun 2012 15:03:23 +0000</pubDate>
			<description><![CDATA[Advertisers and content creators should already be thinking about the possibilities for reaching out to and engaging with consumers through intuitive multiscreen experiences.]]></description>
			<media:thumbnail url="http://www.psfk.com/wp-content/uploads/2011/07/ed-cotton-236x190.jpg" />	

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			<title> Ed Cotton: Captain Morgan&#8217;s Search For Branded Content Treasure</title>
			<link>http://www.psfk.com/2012/06/branded-content-treasure.html</link>
			<pubDate>Wed, 06 Jun 2012 17:35:47 +0000</pubDate>
			<description><![CDATA[The rum brand strikes gold in deciding to fund a real life Indiana Jones on a dive for their namesake's pirate trove.]]></description>
			<media:thumbnail url="http://www.psfk.com/wp-content/uploads/2011/07/ed-cotton-236x190.jpg" />	

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			<title> Ed Cotton: What Is Pepsi&#8217;s New Real-Time Strategy?</title>
			<link>http://www.psfk.com/2012/05/ed-cotton-what-is-pepsis-new-real-time-strategy.html</link>
			<pubDate>Mon, 14 May 2012 11:00:42 +0000</pubDate>
			<description><![CDATA[The beverage giant has launched a new marketing campaign that includes  a partnership with Twitter that involves a number of pop-up concerts.]]></description>
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			<title> Ed Cotton: Brands Need Eyes In The Back Of Their Heads</title>
			<link>http://www.psfk.com/2012/05/brands-self-awareness.html</link>
			<pubDate>Mon, 07 May 2012 10:00:09 +0000</pubDate>
			<description><![CDATA[Companies can only discover new opportunities by broadening their research and expanding their peripherals. ]]></description>
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			<title> Ed Cotton: Making Community Part Of The Brand</title>
			<link>http://www.psfk.com/2012/03/brand-community-engagement.html</link>
			<pubDate>Thu, 29 Mar 2012 21:31:34 +0000</pubDate>
			<description><![CDATA[Do small brands value the community more than larger ones? And what effect does that have on their projects and longevity?]]></description>
			<media:thumbnail url="http://www.psfk.com/wp-content/uploads/2011/07/ed-cotton-236x190.jpg" />	

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			<title> Ed Cotton: What Is The Biggest Challenge Of Digital Communication?</title>
			<link>http://www.psfk.com/2012/03/biggest-challenge-digital-communication.html</link>
			<pubDate>Tue, 27 Mar 2012 19:10:50 +0000</pubDate>
			<description><![CDATA[The real obstacle of the web is keeping up with the technological change and being able to anticipate it, build for it and stay ahead of it. ]]></description>
			<media:thumbnail url="http://www.psfk.com/wp-content/uploads/2011/07/ed-cotton-236x190.jpg" />	

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			<title> Ed Cotton: Can Mad Men Teach Us To Be More Engaging?</title>
			<link>http://www.psfk.com/2012/03/mad-men-fan-engagement.html</link>
			<pubDate>Mon, 26 Mar 2012 16:40:28 +0000</pubDate>
			<description><![CDATA[The AMC show is doing a stellar job of engaging its audience on Twitter, so what is is doing that other shows aren't?]]></description>
			<media:thumbnail url="http://www.psfk.com/wp-content/uploads/2011/07/ed-cotton-236x190.jpg" />	

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			<title> Ed Cotton: Are Ad Agencies Now In The Product Development Business?</title>
			<link>http://www.psfk.com/2012/03/ad-agencies-product-development.html</link>
			<pubDate>Tue, 13 Mar 2012 19:10:05 +0000</pubDate>
			<description><![CDATA[In our tech savvy age, it has become the job of the agency to help less advanced companies create products to help navigate this new landscape.]]></description>
			<media:thumbnail url="http://www.psfk.com/wp-content/uploads/2011/11/Amazon-Flow-App-236x190.jpg" />	

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			<title> Ed Cotton: How Can Small Brands Tell Their Stories?</title>
			<link>http://www.psfk.com/2012/03/small-brand-storytelling.html</link>
			<pubDate>Mon, 05 Mar 2012 21:53:27 +0000</pubDate>
			<description><![CDATA[What are the most effective channel that lower-profile companies can leverage to get their message to the same audience as their larger counterparts, without breaking the bank?]]></description>
			<media:thumbnail url="http://www.psfk.com/wp-content/uploads/2012/03/brand-stories-236x190.jpg" />	

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			<title> Ed Cotton: To Get Close To Customers, Brands Need To Get Real</title>
			<link>http://www.psfk.com/2012/02/brand-customer-engagemen.html</link>
			<pubDate>Thu, 23 Feb 2012 19:24:00 +0000</pubDate>
			<description><![CDATA[The UK newspaper, the Guardian, will be opening its doors to readers by hosting a two-day face-to-face event where readers can debate with journalists.]]></description>
			<media:thumbnail url="http://www.psfk.com/wp-content/uploads/2011/07/ed-cotton-236x190.jpg" />	

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			<title> Ed Cotton: What Happened To Experimentation?</title>
			<link>http://www.psfk.com/2012/01/ed-cotton-experimentation.html</link>
			<pubDate>Thu, 26 Jan 2012 16:02:18 +0000</pubDate>
			<description><![CDATA[In the startup age when new ideas are being exchanged constantly and rapidly, it appears that creativity is dying when it comes to pure communication.]]></description>
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			<title> Ed Cotton: Nike Fuel = Mass Cool</title>
			<link>http://www.psfk.com/2012/01/ed-cotton-nike-fuel.html</link>
			<pubDate>Fri, 20 Jan 2012 18:22:00 +0000</pubDate>
			<description><![CDATA[Thanks to key marketing and branding insights from Apple over the years, we know that what's hip can also be mainstream. ]]></description>
			<media:thumbnail url="http://www.psfk.com/wp-content/uploads/2011/07/ed-cotton-236x190.jpg" />	

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			<title> Ed Cotton: How One Of The Oldest British Retailers Has Managed To Stay Relevant</title>
			<link>http://www.psfk.com/2011/12/ed-cotton-how-one-of-the-oldest-british-retailers-has-managed-stayed-relevant.html</link>
			<pubDate>Thu, 01 Dec 2011 16:32:41 +0000</pubDate>
			<description><![CDATA[John Lewis, the iconic British department store has kept itself in the game despite out-dated technology through powerfully emotional TV spots.]]></description>
			<media:thumbnail url="http://www.psfk.com/wp-content/uploads/2011/12/john-lewis-retailer-236x190.jpg" />	

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			<title> Ed Cotton: Hackers Give Rise To New Ideas For Microsoft Kinect</title>
			<link>http://www.psfk.com/2011/11/ed-cotton-hackers-give-rise-to-new-ideas-for-microsoft-kinect.html</link>
			<pubDate>Tue, 22 Nov 2011 17:38:27 +0000</pubDate>
			<description><![CDATA[A project is starting to give outsiders access to Microsoft's talent in order to accelerate innovation and drive development.]]></description>
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			<title> Ed Cotton: What’s The Mindset Of The American Shopper?</title>
			<link>http://www.psfk.com/2011/11/ed-cotton-what%e2%80%99s-the-mindset-of-the-american-shopper.html</link>
			<pubDate>Mon, 14 Nov 2011 16:43:10 +0000</pubDate>
			<description><![CDATA[Consumers are opting to share more and spend less in these economic hard times.]]></description>
			<media:thumbnail url="http://www.psfk.com/wp-content/uploads/2011/07/ed-cotton-236x190.jpg" />	

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			<title> Ed Cotton: Technology And The Store&#8211;Is This Death Of A Salesman 2.0?</title>
			<link>http://www.psfk.com/2011/11/ed-cotton-technology-and-the-store-is-this-death-of-a-salesman-2-0.html</link>
			<pubDate>Thu, 10 Nov 2011 19:10:59 +0000</pubDate>
			<description><![CDATA[The amount of retail information online that is readily available to consumers when they shop may render the salesperson obsolete.]]></description>
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			<title> Ed Cotton: Hollywood Film Tries To Get Inside The Mind Of The 1%</title>
			<link>http://www.psfk.com/2011/11/ed-cotton-2008-crash-depicted-in-new-hollywood-film.html</link>
			<pubDate>Tue, 08 Nov 2011 19:07:44 +0000</pubDate>
			<description><![CDATA[JC Chandor's new film brings the 1% under a microscope and shows economic fate is interwoven in the structure of society, rather than in the hands of the individual.]]></description>
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			<title> Ed Cotton: Facebook&#8217;s Firehose Of Brand Data</title>
			<link>http://www.psfk.com/2011/11/ed-cotton-facebooks-firehose-of-brand-data.html</link>
			<pubDate>Wed, 02 Nov 2011 17:05:53 +0000</pubDate>
			<description><![CDATA[Making sense of the enormous amount of data and branding potential on Facebook.]]></description>
			<media:thumbnail url="http://www.psfk.com/wp-content/uploads/2011/08/facebook-users-UK-236x190.jpg" />	

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			<title> Ed Cotton: Is There A TV Revolution Happening?</title>
			<link>http://www.psfk.com/2011/11/ed-cotton-is-there-a-tv-revolution-happening.html</link>
			<pubDate>Tue, 01 Nov 2011 11:30:33 +0000</pubDate>
			<description><![CDATA[Google and Apple are vying to disrupt and profit in the TV industry.]]></description>
			<media:thumbnail url="http://www.psfk.com/wp-content/uploads/2011/10/google-tv-236x190.jpg" />	

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			<title> Ed Cotton: &#8216;Money Culture&#8217; = See It, Make It, Spend It</title>
			<link>http://www.psfk.com/2011/10/ed-cotton-money-culture-see-it-make-it-spend-it.html</link>
			<pubDate>Mon, 31 Oct 2011 17:28:37 +0000</pubDate>
			<description><![CDATA[Trader Monthly magazine video chronicles the decade Wall Street went insane.]]></description>
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