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><channel><title>PSFK &#187; Ed Cotton</title> <atom:link href="http://www.psfk.com/author/ed-cotton/feed" rel="self" type="application/rss+xml" /><link>http://www.psfk.com</link> <description>Your Go-To Source For New Ideas And Inspiration</description> <lastBuildDate>Sat, 26 May 2012 15:55:28 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.3.2</generator> <item><title> Ed Cotton: What Is Pepsi&#8217;s New Real-Time Strategy?</title><link>http://www.psfk.com/2012/05/ed-cotton-what-is-pepsis-new-real-time-strategy.html</link> <pubDate>Mon, 14 May 2012 11:00:42 +0000</pubDate> <description><![CDATA[The beverage giant has launched a new marketing campaign that includes  a partnership with Twitter that involves a number of pop-up concerts.]]></description> <media:thumbnail url="http://cdn.psfk.com/wp-content/uploads/2011/07/ed-cotton-236x190.jpg" /> </item> <item><title> Ed Cotton: Brands Need Eyes In The Back Of Their Heads</title><link>http://www.psfk.com/2012/05/brands-self-awareness.html</link> <pubDate>Mon, 07 May 2012 10:00:09 +0000</pubDate> <description><![CDATA[Companies can only discover new opportunities by broadening their research and expanding their peripherals. ]]></description> <media:thumbnail url="http://cdn.psfk.com/wp-content/uploads/2012/05/facebook-instagram-236x190.jpg" /> </item> <item><title> Ed Cotton: Making Community Part Of The Brand</title><link>http://www.psfk.com/2012/03/brand-community-engagement.html</link> <pubDate>Thu, 29 Mar 2012 21:31:34 +0000</pubDate> <description><![CDATA[Do small brands value the community more than larger ones? And what effect does that have on their projects and longevity?]]></description> <media:thumbnail url="http://cdn.psfk.com/wp-content/uploads/2011/07/ed-cotton-236x190.jpg" /> </item> <item><title> Ed Cotton: What Is The Biggest Challenge Of Digital Communication?</title><link>http://www.psfk.com/2012/03/biggest-challenge-digital-communication.html</link> <pubDate>Tue, 27 Mar 2012 19:10:50 +0000</pubDate> <description><![CDATA[The real obstacle of the web is keeping up with the technological change and being able to anticipate it, build for it and stay ahead of it. ]]></description> <media:thumbnail url="http://cdn.psfk.com/wp-content/uploads/2011/07/ed-cotton-236x190.jpg" /> </item> <item><title> Ed Cotton: Can Mad Men Teach Us To Be More Engaging?</title><link>http://www.psfk.com/2012/03/mad-men-fan-engagement.html</link> <pubDate>Mon, 26 Mar 2012 16:40:28 +0000</pubDate> <description><![CDATA[The AMC show is doing a stellar job of engaging its audience on Twitter, so what is is doing that other shows aren't?]]></description> <media:thumbnail url="http://cdn.psfk.com/wp-content/uploads/2011/07/ed-cotton-236x190.jpg" /> </item> <item><title> Ed Cotton: Are Ad Agencies Now In The Product Development Business?</title><link>http://www.psfk.com/2012/03/ad-agencies-product-development.html</link> <pubDate>Tue, 13 Mar 2012 19:10:05 +0000</pubDate> <description><![CDATA[In our tech savvy age, it has become the job of the agency to help less advanced companies create products to help navigate this new landscape.]]></description> <media:thumbnail url="http://cdn.psfk.com/wp-content/uploads/2011/11/Amazon-Flow-App-236x190.jpg" /> </item> <item><title> Ed Cotton: How Can Small Brands Tell Their Stories?</title><link>http://www.psfk.com/2012/03/small-brand-storytelling.html</link> <pubDate>Mon, 05 Mar 2012 21:53:27 +0000</pubDate> <description><![CDATA[What are the most effective channel that lower-profile companies can leverage to get their message to the same audience as their larger counterparts, without breaking the bank?]]></description> <media:thumbnail url="http://cdn.psfk.com/wp-content/uploads/2012/03/brand-stories-236x190.jpg" /> </item> <item><title> Ed Cotton: To Get Close To Customers, Brands Need To Get Real</title><link>http://www.psfk.com/2012/02/brand-customer-engagemen.html</link> <pubDate>Thu, 23 Feb 2012 19:24:00 +0000</pubDate> <description><![CDATA[The UK newspaper, the Guardian, will be opening its doors to readers by hosting a two-day face-to-face event where readers can debate with journalists.]]></description> <media:thumbnail url="http://cdn.psfk.com/wp-content/uploads/2011/07/ed-cotton-236x190.jpg" /> </item> <item><title> Ed Cotton: What Happened To Experimentation?</title><link>http://www.psfk.com/2012/01/ed-cotton-experimentation.html</link> <pubDate>Thu, 26 Jan 2012 16:02:18 +0000</pubDate> <description><![CDATA[In the startup age when new ideas are being exchanged constantly and rapidly, it appears that creativity is dying when it comes to pure communication.]]></description> <media:thumbnail url="http://cdn.psfk.com/wp-content/uploads/2012/01/ed-cotton-experimentation-236x190.jpg" /> </item> <item><title> Ed Cotton: Nike Fuel = Mass Cool</title><link>http://www.psfk.com/2012/01/ed-cotton-nike-fuel.html</link> <pubDate>Fri, 20 Jan 2012 18:22:00 +0000</pubDate> <description><![CDATA[Thanks to key marketing and branding insights from Apple over the years, we know that what's hip can also be mainstream. ]]></description> <media:thumbnail url="http://cdn.psfk.com/wp-content/uploads/2011/07/ed-cotton-236x190.jpg" /> </item> <item><title> Ed Cotton: How One Of The Oldest British Retailers Has Managed To Stay Relevant</title><link>http://www.psfk.com/2011/12/ed-cotton-how-one-of-the-oldest-british-retailers-has-managed-stayed-relevant.html</link> <pubDate>Thu, 01 Dec 2011 16:32:41 +0000</pubDate> <description><![CDATA[John Lewis, the iconic British department store has kept itself in the game despite out-dated technology through powerfully emotional TV spots.]]></description> <media:thumbnail url="http://cdn.psfk.com/wp-content/uploads/2011/12/john-lewis-retailer-236x190.jpg" /> </item> <item><title> Ed Cotton: Hackers Give Rise To New Ideas For Microsoft Kinect</title><link>http://www.psfk.com/2011/11/ed-cotton-hackers-give-rise-to-new-ideas-for-microsoft-kinect.html</link> <pubDate>Tue, 22 Nov 2011 17:38:27 +0000</pubDate> <description><![CDATA[A project is starting to give outsiders access to Microsoft's talent in order to accelerate innovation and drive development.]]></description> <media:thumbnail url="http://cdn.psfk.com/wp-content/uploads/2011/07/ed-cotton-236x190.jpg" /> </item> <item><title> Ed Cotton: Whatâs The Mindset Of The American Shopper?</title><link>http://www.psfk.com/2011/11/ed-cotton-what%e2%80%99s-the-mindset-of-the-american-shopper.html</link> <pubDate>Mon, 14 Nov 2011 16:43:10 +0000</pubDate> <description><![CDATA[Consumers are opting to share more and spend less in these economic hard times.]]></description> <media:thumbnail url="http://cdn.psfk.com/wp-content/uploads/2011/07/ed-cotton-236x190.jpg" /> </item> <item><title> Ed Cotton: Technology And The Store&#8211;Is This Death Of A Salesman 2.0?</title><link>http://www.psfk.com/2011/11/ed-cotton-technology-and-the-store-is-this-death-of-a-salesman-2-0.html</link> <pubDate>Thu, 10 Nov 2011 19:10:59 +0000</pubDate> <description><![CDATA[The amount of retail information online that is readily available to consumers when they shop may render the salesperson obsolete.]]></description> <media:thumbnail url="http://cdn.psfk.com/wp-content/uploads/2011/07/ed-cotton-236x190.jpg" /> </item> <item><title> Ed Cotton: Hollywood Film Tries To Get Inside The Mind Of The 1%</title><link>http://www.psfk.com/2011/11/ed-cotton-2008-crash-depicted-in-new-hollywood-film.html</link> <pubDate>Tue, 08 Nov 2011 19:07:44 +0000</pubDate> <description><![CDATA[JC Chandor's new film brings the 1% under a microscope and shows economic fate is interwoven in the structure of society, rather than in the hands of the individual.]]></description> <media:thumbnail url="http://cdn.psfk.com/wp-content/uploads/2011/07/ed-cotton-236x190.jpg" /> </item> <item><title> Ed Cotton: Facebook&#8217;s Firehose Of Brand Data</title><link>http://www.psfk.com/2011/11/ed-cotton-facebooks-firehose-of-brand-data.html</link> <pubDate>Wed, 02 Nov 2011 17:05:53 +0000</pubDate> <description><![CDATA[Making sense of the enormous amount of data and branding potential on Facebook.]]></description> <media:thumbnail url="http://cdn.psfk.com/wp-content/uploads/2011/08/facebook-users-UK-236x190.jpg" /> </item> <item><title> Ed Cotton: Is There A TV Revolution Happening?</title><link>http://www.psfk.com/2011/11/ed-cotton-is-there-a-tv-revolution-happening.html</link> <pubDate>Tue, 01 Nov 2011 11:30:33 +0000</pubDate> <description><![CDATA[Google and Apple are vying to disrupt and profit in the TV industry.]]></description> <media:thumbnail url="http://cdn.psfk.com/wp-content/uploads/2011/10/google-tv-236x190.jpg" /> </item> <item><title> Ed Cotton: &#8216;Money Culture&#8217; = See It, Make It, Spend It</title><link>http://www.psfk.com/2011/10/ed-cotton-money-culture-see-it-make-it-spend-it.html</link> <pubDate>Mon, 31 Oct 2011 17:28:37 +0000</pubDate> <description><![CDATA[Trader Monthly magazine video chronicles the decade Wall Street went insane.]]></description> <media:thumbnail url="http://cdn.psfk.com/wp-content/uploads/2011/10/trader-monthlycover-236x190.jpg" /> </item> <item><title> Ed Cotton: New-Old Trend &#8211; The Return Of Man Food</title><link>http://www.psfk.com/2011/10/ed-cotton-new-old-trend-the-return-of-man-food.html</link> <pubDate>Tue, 25 Oct 2011 17:21:36 +0000</pubDate> <description><![CDATA[Healthy organic food is great, but what about the kind of meal that gives your heart a run for its money?]]></description> <media:thumbnail url="http://cdn.psfk.com/wp-content/uploads/2011/10/Manwich-236x190.jpg" /> </item> <item><title> Ed Cotton: Can Creativity Be Agile?</title><link>http://www.psfk.com/2011/10/ed-cotton-can-creativity-be-agile.html</link> <pubDate>Mon, 24 Oct 2011 11:00:44 +0000</pubDate> <description><![CDATA[How can businesses that emphasize agility and creative speed learn from musical projects?]]></description> <media:thumbnail url="http://cdn.psfk.com/wp-content/uploads/2011/07/ed-cotton-236x190.jpg" /> </item> <item><title> Ed Cotton: Building The Brand Experience&#8211;Vice And Intel</title><link>http://www.psfk.com/2011/10/ed-cotton-building-the-brand-experience-vice-and-intel.html</link> <pubDate>Fri, 21 Oct 2011 14:44:40 +0000</pubDate> <description><![CDATA[The Creators Project in Brooklyn, NY, last week demonstrated the power of subtle branding.]]></description> <media:thumbnail url="http://cdn.psfk.com/wp-content/uploads/2011/07/ed-cotton-236x190.jpg" /> </item> <item><title> Ed Cotton: Understanding The Facebook Dislike</title><link>http://www.psfk.com/2011/10/ed-cotton-understanding-the-facebook-dislike.html</link> <pubDate>Thu, 13 Oct 2011 11:00:52 +0000</pubDate> <description><![CDATA[Why do people 'unlike' brands they have 'liked' on Facebook?]]></description> <media:thumbnail url="http://cdn.psfk.com/wp-content/uploads/2011/10/like-dislike-236x190.jpg" /> </item> <item><title> Ed Cotton: IBM Says CMOs Are Under Fire</title><link>http://www.psfk.com/2011/10/ed-cotton-ibm-says-cmos-are-under-fire.html</link> <pubDate>Wed, 12 Oct 2011 17:27:59 +0000</pubDate> <description><![CDATA[Six findings from a global study about the new challenges and pressures on Chief Marketing Officers.]]></description> <media:thumbnail url="http://cdn.psfk.com/wp-content/uploads/2011/07/ed-cotton-236x190.jpg" /> </item> <item><title> Ed Cotton: The Fragmentization Of Experiences Highlighted By The Kindle Fire</title><link>http://www.psfk.com/2011/10/ed-cotton-the-fragmentization-of-experiences-highlighted-by-the-kindle-fire.html</link> <pubDate>Mon, 03 Oct 2011 18:06:55 +0000</pubDate> <description><![CDATA[The launch of Amazon's newest device highlights an ongoing trend that interrupts how we experience content.]]></description> <media:thumbnail url="http://cdn.psfk.com/wp-content/uploads/2011/10/Girl-Reading-236x190.jpg" /> </item> <item><title> Ed Cotton: Re-Imagining The Printer</title><link>http://www.psfk.com/2011/09/ed-cotton-re-imagining-the-printer.html</link> <pubDate>Tue, 27 Sep 2011 17:18:37 +0000</pubDate> <description><![CDATA[Artecfact's new concept printer breathes life into a stale consumer product.]]></description> <media:thumbnail url="http://cdn.psfk.com/wp-content/uploads/2011/07/ed-cotton-236x190.jpg" /> </item> <item><title> Ed Cotton: Innovating The Air Travel Experience</title><link>http://www.psfk.com/2011/09/ed-cotton-innovating-the-air-travel-experience.html</link> <pubDate>Mon, 26 Sep 2011 18:24:59 +0000</pubDate> <description><![CDATA[Korean Airlines used the extra space in the Airbus 380 to install an in-plane duty-free shop and a bar.]]></description> <media:thumbnail url="" /> </item> <item><title> Ed Cotton: It&#8217;s Time To Better What We Have Rather Than Buying New</title><link>http://www.psfk.com/2011/09/ed-cotton-its-time-to-better-what-we-have-rather-than-buying-new.html</link> <pubDate>Wed, 21 Sep 2011 16:22:38 +0000</pubDate> <description><![CDATA[Ed Cotton describes the trend towards making things a little nicer and better as a way of supporting and practicing sustainability.]]></description> <media:thumbnail url="http://cdn.psfk.com/wp-content/uploads/2011/09/ed-cotton-same-but-nicer1-236x190.jpg" /> </item> <item><title> Ed Cotton: The Rapid Prototyping Of Business</title><link>http://www.psfk.com/2011/09/ed-cotton-the-rapid-prototyping-of-business.html</link> <pubDate>Tue, 20 Sep 2011 14:25:37 +0000</pubDate> <description><![CDATA[The internet and start-up workshops are turning the focus of business towards creating workable prototypes and sharing new ideas.]]></description> <media:thumbnail url="http://cdn.psfk.com/wp-content/uploads/2011/07/ed-cotton-236x190.jpg" /> </item> <item><title> Ed Cotton: The Power Of Social Data</title><link>http://www.psfk.com/2011/09/ed-cotton-the-power-of-social-data.html</link> <pubDate>Mon, 19 Sep 2011 19:04:11 +0000</pubDate> <description><![CDATA[Wal-Mart recently bought a social media data company that offers the retail giant unprecedented insight into communities and consumers.]]></description> <media:thumbnail url="http://cdn.psfk.com/wp-content/uploads/2011/09/power-social-data-influx-insights1-236x190.png" /> </item> <item><title> Ed Cotton: The Local Movement Is Growing Beyond Food</title><link>http://www.psfk.com/2011/08/ed-cotton-the-local-movement-is-growing-beyond-food.html</link> <pubDate>Tue, 16 Aug 2011 16:51:01 +0000</pubDate> <description><![CDATA[Ed Cotton delves into the meaning of 'local' beyond the food and restaurant industry and what it means in the face of a world that is still very dependant on mass-produced products developed in faraway lands.]]></description> <media:thumbnail url="http://cdn.psfk.com/wp-content/uploads/2011/08/local-made-products-influx-insights11-236x190.jpg" /> </item> </channel> </rss>
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