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	<title>PSFK &#187; Edelman Digital</title>
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	<description>Inspiring Creative Business</description>	
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			<title> Edelman Digital: Your Content Strategy Should Not Be Real-Time</title>
			<link>http://www.psfk.com/2013/03/digital-content-strategy-tips.html</link>
			<pubDate>Thu, 07 Mar 2013 13:00:22 +0000</pubDate>
			<description><![CDATA[Michael Brito discusses the need for brands to think ahead when it comes to showcasing what they have to offer. ]]></description>
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			<title> Edelman Digital: Recruitment In China Goes Social</title>
			<link>http://www.psfk.com/2012/10/china-social-recruiting.html</link>
			<pubDate>Wed, 03 Oct 2012 13:00:05 +0000</pubDate>
			<description><![CDATA[Chinese recruiters are leveraging all manner of social networks to find new talent in order to tap the largest pool of applicants.]]></description>
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			<title> Edelman Digital: How To Keep Online Audiences Interested</title>
			<link>http://www.psfk.com/2012/09/build-online-audience.html</link>
			<pubDate>Mon, 17 Sep 2012 14:00:35 +0000</pubDate>
			<description><![CDATA[Companies using digital media tactics should remember that being dynamic and fluid is essential but equally important is listening to the community.]]></description>
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			<title> Edelman Digital: Five Ways Millennials Can Become More Strategic Thinkers</title>
			<link>http://www.psfk.com/2012/08/how-millennials-become-strategic-thinkers.html</link>
			<pubDate>Wed, 15 Aug 2012 17:17:50 +0000</pubDate>
			<description><![CDATA[The younger generation should focus on what they can do to build their digital skills instead of assuming they already have them.]]></description>
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			<title> Edelman Digital: Three Things To Consider When Launching Social Media Campaigns</title>
			<link>http://www.psfk.com/2012/07/successful-social-media-campaign.html</link>
			<pubDate>Tue, 24 Jul 2012 17:36:58 +0000</pubDate>
			<description><![CDATA[Companies launching online initiatives need to keep in mind scale, silos and structure if they want to succeed in an already flooded market.]]></description>
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			<title> Edelman Digital: Want to Get Better At Social Media? Ask “Why?”</title>
			<link>http://www.psfk.com/2012/07/ask-why-get-better-at-social-media.html</link>
			<pubDate>Thu, 19 Jul 2012 17:08:39 +0000</pubDate>
			<description><![CDATA[Using an objective approach to improve online marketing strategy is the key to success in this heady digital era.]]></description>
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			<title> Edelman Digital: How Brands Can Get The Most Out Of Facebook</title>
			<link>http://www.psfk.com/2012/05/brands-facebook.html</link>
			<pubDate>Mon, 07 May 2012 17:10:27 +0000</pubDate>
			<description><![CDATA[Tips on how best to use available metrics to help prove the return on social.]]></description>
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			<title> Edelman Digital: Where Does Content Fit In Facebook’s New Marketing Model?</title>
			<link>http://www.psfk.com/2012/03/content-facebook-marketing-model.html</link>
			<pubDate>Thu, 29 Mar 2012 20:21:40 +0000</pubDate>
			<description><![CDATA[With all the visual changes being made to the way companies present themselves on Facebook, what are the implications for their brand strategy?]]></description>
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			<title> Edelman: How To Build Trust In Your Business From The Inside Out</title>
			<link>http://www.psfk.com/2012/03/business-trust-building.html</link>
			<pubDate>Wed, 28 Mar 2012 18:27:25 +0000</pubDate>
			<description><![CDATA[The agency's annual report shows that the state of trust is in a high degree of disarray. How do brands get that back?]]></description>
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			<title> Edelman Digital: How Can We Use Trust As A Business Tool?</title>
			<link>http://www.psfk.com/2012/02/trust-business-tool.html</link>
			<pubDate>Thu, 09 Feb 2012 18:38:54 +0000</pubDate>
			<description><![CDATA[Businesses need to view success in a more holistic light, highlighting the importance of the bigger picture in order to attract new customers.]]></description>
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