http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 19:00:27 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2010/12/the-misguided-extremes-of-fast-fashion-and-the-branding-of-nostalgia.html Tue, 21 Dec 2010 20:21:45 +0000 Gill Linton explores the work of photographer Chase P Coughlin, who chemically manipulates found vintage photographs of strangers, creating a sinisterly voyeuristic and agitating commentary on the over-polished marketing of Nostalgia.]]> http://www.psfk.com/2010/11/is-the-fashion-industry-in-danger-of-going-the-same-way-as-the-ad-industry.html Mon, 22 Nov 2010 15:54:04 +0000 Gill Linton explores the fashion industry's current obsession with marketing. ]]> http://www.psfk.com/2010/08/gill-linton-digital-magazines-is-the-desktop-dead.html Tue, 10 Aug 2010 14:03:59 +0000 Eddie Brannan explains why agencies need to create immersive aspirational worlds in a post-print environment.]]> http://www.psfk.com/2010/07/gill-linton-why-the-gap-sponsorship-of-american-woman-fashioning-an-american-identity-at-the-met-doesnt-make-any-sense.html Tue, 20 Jul 2010 17:31:37 +0000 Gill Linton explores the disconnect between the brand and the "American Woman: Fashioning An American Identity" exhibit.]]> http://www.psfk.com/2010/06/gil-linton-designer-discount-the-death-of-style.html Tue, 15 Jun 2010 18:06:01 +0000 Is this designer discounting bandwagon that otherwise respectable retail brands are jumping on, in fact the end of fashion?]]> http://www.psfk.com/2010/04/gill-linton-fashion-democracy-and-the-marketing-hall-of-naff.html Tue, 27 Apr 2010 18:50:22 +0000 When it comes to marketing, broadly speaking, the fashion industry is frankly a bit naff, (for my American friends; naff adjective Brit., informal lacking taste or style.)]]> http://www.psfk.com/2010/03/gill-linton-fashion-is-becoming-dumb-and-banal-long-live-mcqueen.html Thu, 25 Mar 2010 07:00:54 +0000 I can’t help but think that the memorial for Lee McQueen is as much a memorial to creativity and the future of fashion, as it is for a much loved and revered creative genius.]]> http://www.psfk.com/2010/01/the-future-of-fashion-is-recycling-the-past-but-is-it-good-business.html Thu, 28 Jan 2010 16:58:05 +0000 Three brands prove there is money in catering to niche, unique identities and not just mountains of badly made mass-market knock offs. Meet this decades retail rock stars who don’t actually buy any stock.]]> http://www.psfk.com/2009/11/gill-linton-fast-fashion-is-for-losers.html Fri, 06 Nov 2009 17:20:59 +0000 Apart from a few things from American Apparel and Uniqlo, oh and a knock-off Balenciaga riding hat from H&M, on the whole, there is a lot to lose from fast fashion.]]> http://www.psfk.com/2009/09/does-the-fashion-industry-know-what-a-brand-strategy-is.html Mon, 21 Sep 2009 16:41:26 +0000 For all the talk about timeless style and designs, the fashion industry can't help but chase the latest trend. There are those who genuinely create them and those who shamefully knock them off, but when it comes to marketing, they're equally stuck in a rut. ]]> http://www.psfk.com/2009/08/gill-linton-dear-retailers-take-a-walk.html Tue, 04 Aug 2009 07:04:15 +0000 It’s not a good time for fashion retail. So, why is it that the owners of Dear 55, a boutique in Manhattans Lower East Side have upgraded and expanded to a much bigger store on nearby Rivington Street, now called Dear Rivington+ ? The answer is in the +. Owners and designers Moon Rhee and Heyja Do would say that the + represents the addition of menswear and antique furniture designed to complement their existing line of womenswear. Having spent a morning with them at the new store, itʼs obvious that they themselves are the + in the equation. DearRead more...]]> http://www.psfk.com/2009/07/gill-linton-boycott-beige.html Wed, 15 Jul 2009 16:03:53 +0000 Now that designer style has become so accessible, thanks to fast fashion knock offs, everyone looks the same. In his book Paris New York Shanghai', Dutch conceptual artist Hans Eijkelboom intricately proves that although people perceive themselves as being very independent, they actually look very much alike. Which is what's so [...]]]> http://www.psfk.com/2009/06/brand-new-rules-panel-open-for-debate-catch-up.html Fri, 05 Jun 2009 16:10:57 +0000 We do like to stir things up at The Joneses, and we’re glad we’ve got a few people fired up with this debate – (Catch up with the conversation: question 1, question 2, question 3, question 4) notably when it comes to research, which, at the end of the day, impacts the subject of the other questions. So to give people a chance to catch up and fight it out as to whether In a world of businesses like Zappo’s and Google, do you need a strategic brand idea to be highly successful? and yesterdays six billion dollar question: whatRead more...]]> http://www.psfk.com/2009/06/brand-new-rules-panel-open-for-debate-question-4-the-six-billion-dollar-question.html Thu, 04 Jun 2009 16:00:37 +0000 At this years PSFK Conference NYC, I moderated the panel ‘Brand New Rules’, a discussion about whether new rules are needed to govern the behavior of brands in a world increasingly defined by changing social, cultural, technological and economic forces. Which got me thinking. Hasn’t it always been the role of brands to break rules and create new ones? And doesn’t that come from brand strategy ideas that create change in culture? Is ‘new’ just another way of saying ‘good’? I think we’d all agree that there’s no shortage of good creative thinking in our industry. So why is itRead more...]]> http://www.psfk.com/2009/06/brand-new-rules-panel-open-for-debate-question-3-think-warren-buffett.html Wed, 03 Jun 2009 15:54:26 +0000 At this years PSFK Conference NYC, I moderated the panel ‘Brand New Rules’, a discussion about whether new rules are needed to govern the behavior of brands in a world increasingly defined by changing social, cultural, technological and economic forces. Which got me thinking. Hasn’t it always been the role of brands to break rules and create new ones? And doesn’t that come from brand strategy ideas that create change in culture? Is ‘new’ just another way of saying ‘good’? I think we’d all agree that there’s no shortage of good creative thinking in our industry. So why is itRead more...]]> http://www.psfk.com/2009/06/brand-new-rules-panel-open-for-debate-question-2-the-wisdom-of-david-attenborough.html Tue, 02 Jun 2009 16:02:21 +0000 At this years PSFK Conference NYC, I moderated the panel ‘Brand New Rules’, a discussion about whether new rules are needed to govern the behavior of brands in a world increasingly defined by changing social, cultural, technological and economic forces. Which got me thinking. Hasn’t it always been the role of brands to break rules and create new ones? And doesn’t that come from brand strategy ideas that create change in culture? Is ‘new’ just another way of saying ‘good’? I think we’d all agree that there’s no shortage of good creative thinking in our industry. So why is itRead more...]]> http://www.psfk.com/2009/06/brand-new-rules-panel-open-for-debate-question-1-stockholm-syndrome.html Mon, 01 Jun 2009 18:05:53 +0000 At this years PSFK Conference NYC, I moderated the panel ‘Brand New Rules’, a discussion about whether new rules are needed to govern the behavior of brands in a world increasingly defined by changing social, cultural, technological and economic forces. Which got me thinking. Hasn’t it always been the role of brands to break rules and create new ones? And doesn’t that come from brand strategy ideas that create change in culture? Is ‘new’ just another way of saying ‘good’? I think we’d all agree that there’s no shortage of good creative thinking in our industry. So why is itRead more...]]>