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Articles by Grant McCracken

Grant McCracken is a regular contributor to PSFK.

  • GrantMcCracken

    In the era of the start-up when seemingly the small business reigns, is it actually the larger brands (and...

  • fellowship-cambodia-human-centered-lab

    The first Human-Centered Design Innovation Lab is launching in Cambodia, and they're looking for a fellow who...

  • GrantMcCracken

    A trained anthropologist believes that all books -- no matter how obscure -- should be digitized.

  • Grant McCracken- Douglas Adams On Generational Rhythms In The Adoption Of Tech

    Thoughts from the late 'Hitchhiker's Guide to the Galaxy' author about how technology is assimilated.

  • the most interesting men in the world

    So where is this guy from, why are we using him, and why is he, in the Old Spice case, so spectacularly...

  • Grant McCracken_ Pizza boxes_ The New Trojan Horse2

    When pizza boxes act as Trojan horses, carrying a payload of asymmetrical brand communications.

  • Grant McCracken- On Social Climbing And The Royal Wedding

    The English are very good at two things. Theatre and History. And they are particularly good at using the...

  • Grant McCracken- Build your own Culturematic. (I Did.)

    The Culturematic machine could be used for making culture, specifically, casting movies and TV shows. Formally...

  • Are You Old Enough To Be A Curator Of Pop Culture

    Grant McCracken explores Barbara Lippert's recent appointment as "curator of pop culture" at Goodby,...

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    However natural they seem to anyone born in the 20th century, cities are arbitrary constructions. They are...

  • Sweet Cherry Pie

    Social worlds tend to settle. And once they settle, a fine coating of inevitability forms around them.

  • Grant McCracken- Making Culture, Mapping Culture

    Remapping takes a world we know, and reworks how we see it. It's one way to make culture.

  • Cracking the Pomplamoose – Hyundai case

    The Hyundai-Pomplamoose campaign looped the loop. It went from odd to charming to familiar to contemptible to...