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Articles by Grant McCracken

Grant McCracken is a regular contributor to PSFK.

  • fellowship-cambodia-human-centered-lab

    The first Human-Centered Design Innovation Lab is launching in Cambodia, and they're looking for a fellow who...

  • GrantMcCracken

    A trained anthropologist believes that all books -- no matter how obscure -- should be digitized.

  • Grant McCracken- Douglas Adams On Generational Rhythms In The Adoption Of Tech

    Thoughts from the late 'Hitchhiker's Guide to the Galaxy' author about how technology is assimilated.

  • the most interesting men in the world

    So where is this guy from, why are we using him, and why is he, in the Old Spice case, so spectacularly...

  • Grant McCracken_ Pizza boxes_ The New Trojan Horse2

    When pizza boxes act as Trojan horses, carrying a payload of asymmetrical brand communications.

  • Grant McCracken- On Social Climbing And The Royal Wedding

    The English are very good at two things. Theatre and History. And they are particularly good at using the...

  • Grant McCracken- Build your own Culturematic. (I Did.)

    The Culturematic machine could be used for making culture, specifically, casting movies and TV shows. Formally...

  • Are You Old Enough To Be A Curator Of Pop Culture

    Grant McCracken explores Barbara Lippert's recent appointment as "curator of pop culture" at Goodby,...

  • 4403313350_39c0797273_o

    However natural they seem to anyone born in the 20th century, cities are arbitrary constructions. They are...

  • Sweet Cherry Pie

    Social worlds tend to settle. And once they settle, a fine coating of inevitability forms around them.

  • Grant McCracken- Making Culture, Mapping Culture

    Remapping takes a world we know, and reworks how we see it. It's one way to make culture.

  • Cracking the Pomplamoose – Hyundai case

    The Hyundai-Pomplamoose campaign looped the loop. It went from odd to charming to familiar to contemptible to...

  • Grant McCracken- Sublime, Rise And Fall Of An Indispensable Idea

    Google’s Ngram is out. Everyone is plugging in words.

  • Grant McCracken- Square Inch Anthropology

    American culture is vast, endlessly various and changing all the time. We can't know it top to bottom. We...

  • Grant McCracken- Harnessing the Innovation Paradox-23

    For some reason, it is when we are free to stop thinking about the problem that we sometimes manage our best...

  • Grant McCracken- The Reclocking of America (and the death of the mall)

    Historian E.P. Thompson suggested that as industrial capitalism took hold in the West, we began to organize...

  • Will time travelers please announce themselves at the front desk

    It's time to start training time travelers.

  • Grant McKracken- What business are we in -  Just business, actually

    Nimble business are learning to abandon the existing business model before someone rips it out from under them...

  • A “Special Teams” Unit for the corporation

    The corporation is very good at problem solving. Next to getting things done, this is what it does best. The...

  • Fantasy Football as Cultural Alchemy

    Fantasy Football now entertains 27 million people, playing an average of 9 hours a week, in an industry valued...

  • Grant McCracken- Cultural Intelligence- The Boomer Report Card

    "I believe boomers have broken out of orbit. They know less and less about our culture."

  • An investigation into the cultural frames and metaphors found in a recent interview with the artist.

  • Grant McCracken- Mikal Built a Magical Box

    What is the strange appeal of Mikal Hart's creation, and what can we learn from it?

  • How do we make culture

    Observations on culture creation, world building and meaning.