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Grant McCracken, Cultureby

Grant McCracken, Cultureby

Grant's blog Cultureby examines ideas at the intersection between anthropology and economics.

Culture january 30, 2015

Grant McCracken: Designers’ Incinerating Embrace with Corporations

What if we are looking at the domestication of design - the very extinction of the discipline as the fount of creativity in our midst?

Culture may 7, 2014

Grant McCracken: What Happens When Chris Rock Teaches A Course On Ethnography

Documentary 'Good Hair' is filled with moments that capture culture and reflect on society.

Op-Ed march 18, 2014

Grant McCracken: Are Photos A Secret Ingredient Of The Internet Economy?

Why did Mark Zuckerberg buy What’sApp for $19 billion?

Cities january 4, 2013

Grant McCracken: When Did Innovation Get So Cool?

There once was an almost reckless drive to create, but now that ideation has become trendy will it lose it's edge?

Advertising october 1, 2012

Grant McCracken: Brian Williams Thinks New Media Doesn’t Count

The longtime anchor and managing editor of NBC Nightly News publicly dismissed the validity of New Media channels for public discourse and influence.

Advertising september 27, 2012

Grant McCracken: Why We Need Chief Culture Officers

There needs to be a person to relay a consistent image of the company and use employees' outside knowledge to strengthen the brand.

Home september 3, 2012

Marks and Spencer Brings Retail-On-Demand To The New Brand Champions

As online shopping grows, UK retailer tests a 'multichannel' approach, using touchscreens and Wi-Fi at a massive new concept store.

Advertising august 30, 2012

Grant McCracken: The Two Faces Of The Chief Culture Officer

The importance of creating a role that is responsible for maintaining a company's culture and communicating it both inside and out.

Advertising march 22, 2012

Grant McCraken: Where Does Creativity Come From?

By repurposing old forms and giving them new meaning and uses it is possible to create something lasting.

Advertising january 3, 2012

Grant McCracken: Are Big Companies Better At Innovation Than Small Ones?

In the era of the start-up when seemingly the small business reigns, is it actually the larger brands (and their budgets) that are driving imaginative creation?

Advertising august 17, 2011

Grant McCracken: Design Work In Cambodia Can Changes Lives

The first Human-Centered Design Innovation Lab is launching in Cambodia, and they're looking for a fellow who is willing to spend a year in Phnom Penh, doing everything from research, field work and interviews to design.

Culture june 30, 2011

Grant McCracken: Making The Cut – A Review Of Digital Publishing

A trained anthropologist believes that all books -- no matter how obscure -- should be digitized.

Advertising may 16, 2011

Grant McCracken: Douglas Adams On Generational Rhythms In The Adoption Of Tech

Thoughts from the late 'Hitchhiker's Guide to the Galaxy' author about how technology is assimilated.

Advertising may 10, 2011

Grant McCracken: The Most Interesting Men In The World

So where is this guy from, why are we using him, and why is he, in the Old Spice case, so spectacularly successful as a cultural artifact?

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