Grant McCracken: Brian Williams Thinks New Media Doesn’t Count

The longtime anchor and managing editor of NBC Nightly News publicly dismissed...

Grant McCracken: Why We Need Chief Culture Officers

There needs to be a person to relay a consistent image of the company and use...

Marks and Spencer Brings Retail-On-Demand To The New Brand Champions

As online shopping grows, UK retailer tests a 'multichannel' approach, using...

Grant McCracken: The Two Faces Of The Chief Culture Officer

The importance of creating a role that is responsible for maintaining a company...

Grant McCraken: Where Does Creativity Come From?

By repurposing old forms and giving them new meaning and uses it is possible to...

Grant McCracken: Are Big Companies Better At Innovation Than Small Ones?

In the era of the start-up when seemingly the small business reigns, is it...

Grant McCracken: Design Work In Cambodia Can Changes Lives

The first Human-Centered Design Innovation Lab is launching in Cambodia, and...

Grant McCracken: Making The Cut – A Review Of Digital Publishing

A trained anthropologist believes that all books -- no matter how obscure --...

Grant McCracken: Douglas Adams On Generational Rhythms In The Adoption Of Tech

Thoughts from the late 'Hitchhiker's Guide to the Galaxy' author about how...

Grant McCracken: The Most Interesting Men In The World

So where is this guy from, why are we using him, and why is he, in the Old Spice...

Grant McCracken: The Problem With Brands Assuming Familiarity

When pizza boxes act as Trojan horses, carrying a payload of asymmetrical brand...

Grant McCracken: On Social Climbing And The Royal Wedding

The English are very good at two things. Theatre and History. And they are...

Grant McCracken: Build Your Own Culturematic. (I Did.)

The Culturematic machine could be used for making culture, specifically, casting...

Are You Old Enough To Be A Curator Of Pop Culture?

Grant McCracken explores Barbara Lippert's recent appointment as "curator of pop...

Grant McCracken: Will New York City Go The Way Of The Newspaper?

However natural they seem to anyone born in the 20th century, cities are...

Grant McCracken: Making Culture, Provoking Culture

Social worlds tend to settle. And once they settle, a fine coating of...

Grant McCracken: Making Culture, Mapping Culture

Remapping takes a world we know, and reworks how we see it. It's one way to make...

Grant McCracken: Cracking The Pomplamoose – Hyundai Case

The Hyundai-Pomplamoose campaign looped the loop. It went from odd to charming...

Grant McCracken: Sublime, Rise And Fall Of An Indispensable Idea

Google’s Ngram is out. Everyone is plugging in words.

Grant McCracken: Square Inch Anthropology

American culture is vast, endlessly various and changing all the time. We can't...

Grant McCracken: Harnessing the Innovation Paradox

For some reason, it is when we are free to stop thinking about the problem that...

Grant McCracken: The Reclocking of America (and the Death of the Mall)

Historian E.P. Thompson suggested that as industrial capitalism took hold in the...

Grant McCracken: Will Time Travelers Please Announce Themselves At The Front Desk

It's time to start training time travelers.

Grant McCracken: What Business Are We In? Just Business, Actually

Nimble business are learning to abandon the existing business model before...

Grant McCracken: A “Special Teams” Unit For The Corporation

The corporation is very good at problem solving. Next to getting things done,...

Grant McCracken: Fantasy Football as Cultural Alchemy

Fantasy Football now entertains 27 million people, playing an average of 9 hours...

Grant McCracken: Cultural Intelligence: The Boomer Report Card

"I believe boomers have broken out of orbit. They know less and less about our...

Grant McCracken: Kanye West, Anthropologically

An investigation into the cultural frames and metaphors found in a recent...

Grant McCracken: Mikal Built A Magical Box

What is the strange appeal of Mikal Hart's creation, and what can we learn from...

Grant McCracken: How Do We Make Culture?

Observations on culture creation, world building and meaning.