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	<title>PSFK &#187; Guy Brighton</title>
	<atom:link href="http://www.psfk.com/author/guy-brighton/feed" rel="self" type="application/rss+xml" />
	<link>http://www.psfk.com</link>
	<description>Ideas &#38; Trends</description>
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		<title>Digital Will Save Us</title>
		<link>http://www.psfk.com/2008/12/digital-will-save-us-2.html</link>
		<comments>http://www.psfk.com/2008/12/digital-will-save-us-2.html#comments</comments>
		<pubDate>Thu, 04 Dec 2008 19:51:42 +0000</pubDate>
		<dc:creator>Guy Brighton</dc:creator>
				<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Ad Biz]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[profero]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=4035</guid>
		<description><![CDATA[There's an interesting piece on the Profero site on how companies that have chosen to take digital into their hearts could thrive in the recession:]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/12/digital-will-save-us-2.html/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Underground Farming in Japan</title>
		<link>http://www.psfk.com/2008/02/underground-farming-in-japan.html</link>
		<comments>http://www.psfk.com/2008/02/underground-farming-in-japan.html#comments</comments>
		<pubDate>Fri, 29 Feb 2008 16:06:53 +0000</pubDate>
		<dc:creator>Guy Brighton</dc:creator>
				<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Home & Garden]]></category>
		<category><![CDATA[Youth]]></category>
		<category><![CDATA[Asia]]></category>

		<guid isPermaLink="false">http://www.psfk.com/2008/02/underground-farming-in-japan.html</guid>
		<description><![CDATA[Neww of youths getting involved with underground farming typically suggests the illicit and causes a bit of concern&#8230; but not this time! Inside a former bank vault hidden beneath a high rise building in Tokyo&#8217;s Otemachi business district, a square kilometer of subterranean soil has been planted with rice.  There are also different rooms for growing  tomatoes, lettuces, strawberries, and other fruits and vegetables, as well as flowers and herbs.
The facility, Pasona O2, was built as a training facility for wanna-be farmersto create job opportunities in the agricultural sector.  The project is targeting &#8220;freeters,&#8221; a Japanese expression [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/02/underground-farming-in-japan.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>&#8220;Not Quite What I Was Planning&#8230;&#8221; – Your Life Story In Six Words</title>
		<link>http://www.psfk.com/2008/02/not-quite-what-i-was-planning-%e2%80%93-your-life-story-in-six-words.html</link>
		<comments>http://www.psfk.com/2008/02/not-quite-what-i-was-planning-%e2%80%93-your-life-story-in-six-words.html#comments</comments>
		<pubDate>Mon, 25 Feb 2008 08:00:15 +0000</pubDate>
		<dc:creator>Guy Brighton</dc:creator>
				<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Media & Publishing]]></category>

		<guid isPermaLink="false">http://www.psfk.com/2008/02/not-quite-what-i-was-planning-%e2%80%93-your-life-story-in-six-words.html</guid>
		<description><![CDATA[More than a year ago SMITH online magazine challenged their readers to compress their life story into six words. The magazine was flooded with 15,000 entries and almost 1,000 of these tag line life stories have now made it into the book Not Quite What I Was Planning: Six-Word Memoirs by Writers Famous &#38; Obscure. In addition, the editors have thrown in a couple of celebrity autobiographies including Aimee Mann, Stephen Colbert, Mario Batali, Amy Sedaris, and Dave Eggers and the result is, according to SMITH,
&#8220;[...] both a moving peek at the minutia of humanity and the most literary toilet [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/02/not-quite-what-i-was-planning-%e2%80%93-your-life-story-in-six-words.html/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Urban Oasis: Botanic Architecture in Seoul</title>
		<link>http://www.psfk.com/2008/02/urban-oasis-botanic-architecture-in-seoul.html</link>
		<comments>http://www.psfk.com/2008/02/urban-oasis-botanic-architecture-in-seoul.html#comments</comments>
		<pubDate>Mon, 04 Feb 2008 19:24:12 +0000</pubDate>
		<dc:creator>Guy Brighton</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Asia]]></category>

		<guid isPermaLink="false">http://www.psfk.com/2008/02/urban-oasis-botanic-architecture-in-seoul.html</guid>
		<description><![CDATA[Urbanites might never stop craving nature in the concrete jungle, and in Seoul, they&#8217;ve found a nice compromise in Ann Demeulemeester’s new boutique. We talked about the rise of &#8220;botanic architecture&#8221; last week in our post about Singapore&#8217;s Nanyang Technological University; and this boutique follows a similar concept, bridging the gap between idyll and city with its vertical gardens. Originally conceived by French botanist Patrick Blanc, &#8220;Le Mur Vegetal&#8221; (or in English, &#8220;wall of vegetation&#8221;) relies on a lightweight material upon which greenery (in this case, manicured moss and bamboo) is cultivated and grown slowly. With the Belgian designer&#8217;s boutique, [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/02/urban-oasis-botanic-architecture-in-seoul.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Web 2.0 and Trial by the Masses</title>
		<link>http://www.psfk.com/2007/11/web-20-and-trial-by-the-masses.html</link>
		<comments>http://www.psfk.com/2007/11/web-20-and-trial-by-the-masses.html#comments</comments>
		<pubDate>Thu, 29 Nov 2007 15:37:03 +0000</pubDate>
		<dc:creator>Guy Brighton</dc:creator>
				<category><![CDATA[Global Community]]></category>
		<category><![CDATA[Media & Publishing]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Youth]]></category>
		<category><![CDATA[Privacy]]></category>

		<guid isPermaLink="false">http://www.psfk.com/2007/11/web-20-and-trial-by-the-masses.html</guid>
		<description><![CDATA[Contributed by Jessica Greenwood:
I, and no doubt thousands like me, have been closely following the case in which an Erasmus student was murdered last week in Italy. Erasmus is an exchange programme in which European universities allow students to study for a year abroad. I did my own Erasmus year at Bologna University, not far from Perugia where Meredith Kercher was killed.
It’s obviously a high profile case given that the victim was young, beautiful and intelligent, and although precious few details are forthcoming, we know that Kercher’s death was both physically and sexually brutal. In addition to this, it’s throwing [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2007/11/web-20-and-trial-by-the-masses.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Report From The Futures of Entertainment 2 Conference</title>
		<link>http://www.psfk.com/2007/11/report-from-the-futures-of-entertainment-2-conference.html</link>
		<comments>http://www.psfk.com/2007/11/report-from-the-futures-of-entertainment-2-conference.html#comments</comments>
		<pubDate>Tue, 20 Nov 2007 16:18:48 +0000</pubDate>
		<dc:creator>Guy Brighton</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Media & Publishing]]></category>
		<category><![CDATA[Mobile & Telecom]]></category>
		<category><![CDATA[Web & Technology]]></category>

		<guid isPermaLink="false">http://www.psfk.com/2007/11/report-from-the-futures-of-entertainment-2-conference.html</guid>
		<description><![CDATA[Hosted by The MIT Convergence Culture Consortium (C3), The Futures of Entertainment 2 conference featured 6 panel discussions spread over the weekend. With attendance split roughly 50% industry and 50% academics the event provided a debate forum on the fresh ways we interract with consumers and brands, forming richer, more meaningful experiences and strategies in the cluttered landscape of new media. A backchannel site was launched and with audience questions projected in real-time.
Mobile Media

Day one featured a discussion on Mobile Media with panelists Marc Davis (Yahoo), Bob Schukai (Turner Broadcasting), Alice Kim (MTV Networks), and Anmol Madan (MIT Media Lab). [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2007/11/report-from-the-futures-of-entertainment-2-conference.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Customized Perfume In Paris &amp; The Quest For The Nez</title>
		<link>http://www.psfk.com/2007/10/customized-perfume-in-paris-the-quest-for-the-nez.html</link>
		<comments>http://www.psfk.com/2007/10/customized-perfume-in-paris-the-quest-for-the-nez.html#comments</comments>
		<pubDate>Thu, 18 Oct 2007 19:35:35 +0000</pubDate>
		<dc:creator>Guy Brighton</dc:creator>
				<category><![CDATA[Health & Beauty]]></category>

		<guid isPermaLink="false">http://www.psfk.com/2007/10/customized-perfume-in-paris-the-quest-for-the-nez.html</guid>
		<description><![CDATA[Uniqueness, a contemporary aspiration, a celebration of one’s Ego, and one’s “Me-Power”… Quintessence of a new luxury, less show-off and more intimate. Parisian dandies are on a quest of the ‘Nez’ that will create for them, their grail, their unique scent, and that will make them feel Unique!]]></description>
		<wfw:commentRss>http://www.psfk.com/2007/10/customized-perfume-in-paris-the-quest-for-the-nez.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Young Invincibles Latest Top</title>
		<link>http://www.psfk.com/2007/09/the-young-invincibles-latest-top.html</link>
		<comments>http://www.psfk.com/2007/09/the-young-invincibles-latest-top.html#comments</comments>
		<pubDate>Tue, 11 Sep 2007 06:50:52 +0000</pubDate>
		<dc:creator>Guy Brighton</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Ethical Consumerism]]></category>

		<guid isPermaLink="false">http://www.psfk.com/2007/09/the-young-invincibles-latest-top.html</guid>
		<description><![CDATA[Wendy Dembo who spoke at PSFK&#8217;s New York Conference has decided to speak up again, this time in the form of a T shirt. The Gap&#8217;s Red t-shirt line spurred her to mimick the design and address the rather shocking rate of health insurance in the United States.
As the inside of the shirt states, 46 million US citizens have no health insurance. New York Magazine reports:
It’s a state of mind so common, in fact, that the insurance industry has a name for it: the “young invincibles,” those who, betting they can get through their twenties relatively unscathed, “choose” to go [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2007/09/the-young-invincibles-latest-top.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Futures</title>
		<link>http://www.psfk.com/2007/08/the-futures.html</link>
		<comments>http://www.psfk.com/2007/08/the-futures.html#comments</comments>
		<pubDate>Tue, 28 Aug 2007 17:08:56 +0000</pubDate>
		<dc:creator>Guy Brighton</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Entertainment]]></category>

		<guid isPermaLink="false">http://www.psfk.com/2007/08/the-futures.html</guid>
		<description><![CDATA[Hosted by The MIT Convergence Culture Consortium (C3), The Futures of Entertainment 2 conference featured 6 panel discussions spread over the weekend. With attendace split roughly 50% industry and 50% academics the event provided a debate forum on the fresh ways we interract with consumers and brands, forming richer, more meaningful experiences and strategies in the cluttered landscape of new media. A backchannel site was launched and with audience questions projected in real-time.
Day one featured a discussion on Mobile Media with panelists Marc Davis (Yahoo), Bob Schukai (Turner Broadcasting), Alice Kim (MTV Networks), and Anmol Madan (MIT Media Lab). Acknowledging [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2007/08/the-futures.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Media ADD</title>
		<link>http://www.psfk.com/2007/08/media-add.html</link>
		<comments>http://www.psfk.com/2007/08/media-add.html#comments</comments>
		<pubDate>Mon, 27 Aug 2007 19:00:58 +0000</pubDate>
		<dc:creator>Guy Brighton</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Media & Publishing]]></category>

		<guid isPermaLink="false">http://www.psfk.com/2007/08/media-add.html</guid>
		<description><![CDATA[We are bombarded by images, thoughts and ideas, more then anytime in history.  Cheryl Swanson spoke at the FUSE Conference back in April about how over stimulated we are compared to any generation before us.  In an attempt to somehow limit and filter what is only valuable, we have developed a type of Media Attention Deficit Disorder.  Entertain me, make me think, make me laugh, but you only have 60 seconds.
Veronis Suhler Stevenson a private equity firm has reported what we have long suspected, we are consuming less forms of traditional media then ever before.  Altogether [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2007/08/media-add.html/feed</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>Rag and Bone Hits Den</title>
		<link>http://www.psfk.com/2007/08/den_rb.html</link>
		<comments>http://www.psfk.com/2007/08/den_rb.html#comments</comments>
		<pubDate>Mon, 27 Aug 2007 19:00:31 +0000</pubDate>
		<dc:creator>Guy Brighton</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Fashion Brands]]></category>

		<guid isPermaLink="false">http://www.psfk.com/2007/08/den_rb.html</guid>
		<description><![CDATA[New offerings from the New York design team Rag and Bone now line the shelves at Den, Odin&#8217;s offshoot store.  The 2 week sample sale stock, Odin&#8217;s warehouse leftovers, has ended and been replaced with all new goodies.  The concept store&#8217;s shtick, rotating out old gear every 6 weeks, seems to be working quite well as the first two days of the sample sale drew hoards of eager downtowners, leaving the racks sparse for latecomers to comb through.
Pop down to 11th st. to check out R&#38;B&#8217;s new line for both guys and girls.


By Guy Brighton &#124; ©  [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2007/08/den_rb.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New flashmob; First reverse marathon</title>
		<link>http://www.psfk.com/2007/08/new-flashmob-first-reverse-marathon-2.html</link>
		<comments>http://www.psfk.com/2007/08/new-flashmob-first-reverse-marathon-2.html#comments</comments>
		<pubDate>Wed, 15 Aug 2007 08:31:15 +0000</pubDate>
		<dc:creator>Guy Brighton</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Global Community]]></category>
		<category><![CDATA[Media & Publishing]]></category>
		<category><![CDATA[Latin America]]></category>
		<category><![CDATA[Lifestyle]]></category>

		<guid isPermaLink="false">http://www.psfk.com/2007/08/new-flashmob-first-reverse-marathon-2.html</guid>
		<description><![CDATA[The First Reverse Marathon in history took place at Parque Centenario in the City of Buenos Aires on September 8th. This flashmob was the opening event for the IX Fuga Jurásica Multimedia Experimental Art Festival , that has taken place in the Museum of Natural Sciences Bernardino Rivadavia of the City of Buenos Aires since 1998. The idea is to make a Reverse Marathon that is related to the integral concept of this festival: “Experiencing is good”, which was created and developed by Underground School of Creatives, who are responsible for the integral communication of the event. In order to [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2007/08/new-flashmob-first-reverse-marathon-2.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Schools Look For Alternative To The Bottle</title>
		<link>http://www.psfk.com/2007/08/schools-look-for-alternative-to-the-bottle.html</link>
		<comments>http://www.psfk.com/2007/08/schools-look-for-alternative-to-the-bottle.html#comments</comments>
		<pubDate>Tue, 14 Aug 2007 00:06:08 +0000</pubDate>
		<dc:creator>Guy Brighton</dc:creator>
				<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Ethical Consumerism]]></category>

		<guid isPermaLink="false">http://www.psfk.com/2007/08/schools-look-for-alternative-to-the-bottle.html</guid>
		<description><![CDATA[Last month Aquafina finally agreed to re label their water source after it was disclosed that the water came from the Missouri River. PepsiCo, the bottling giant has been quick to point out that their water is of a higher quality than tap water. Although how remains to be seen. For the most part the average consumer of the 15 Billion dollar water industry remains relatively clueless about the origins of most bottled water sources.
The issue of bottled water is a contentious one and the release of this information could possibly effect the 30 Billion water bottles consumed a year, [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2007/08/schools-look-for-alternative-to-the-bottle.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Plastic Brought to Light</title>
		<link>http://www.psfk.com/2007/07/plastic-brought-to-light-2.html</link>
		<comments>http://www.psfk.com/2007/07/plastic-brought-to-light-2.html#comments</comments>
		<pubDate>Tue, 31 Jul 2007 17:49:08 +0000</pubDate>
		<dc:creator>Guy Brighton</dc:creator>
				<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Home & Garden]]></category>
		<category><![CDATA[Africa]]></category>
		<category><![CDATA[Creative Class]]></category>
		<category><![CDATA[Ethical Consumerism]]></category>

		<guid isPermaLink="false">http://www.psfk.com/2007/07/plastic-brought-to-light-2.html</guid>
		<description><![CDATA[The debate continues around the issues surrounding plastic water bottles, the latest Fast Company article &#8220;Message in a Bottle&#8221; was quick to point out that the United States consumed over 50 billion water bottles last year alone, that&#8217;s 167 water bottles per person.  One artist in South Africa has chosen to see the beauty in what we throw away.
Heath Nash has created lamps and light fixtures made out of water bottles and caps.  South Africa is a Country known for their ingenuity and resourcefulness in creating beauty out of waste, soda cans become radio&#8217;s, gum wrappers into purses [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2007/07/plastic-brought-to-light-2.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Capsule Interview Series: Clae</title>
		<link>http://www.psfk.com/2007/07/capsule-clae.html</link>
		<comments>http://www.psfk.com/2007/07/capsule-clae.html#comments</comments>
		<pubDate>Tue, 24 Jul 2007 18:37:07 +0000</pubDate>
		<dc:creator>Guy Brighton</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Fashion Brands]]></category>
		<category><![CDATA[Fashion Designers]]></category>

		<guid isPermaLink="false">http://www.psfk.com/2007/07/capsule-clae.html</guid>
		<description><![CDATA[

Innovation was the genesis behind the re-launch of Clae footwear.  As we&#8217;ve seen throughout this series, when designers can&#8217;t find the clothes they want on the rack, they do what they do best and make their own.   High Snobiety reports:
OGs know this brand as being the FIRST boutique “athleisure” footwear brand. They went on hiatus for a few years but are back with a full collection in stores this coming Fall, and a capsule collection in very select stores right now. New shipment just arrived at Everything Must Go in Harlem www.everythingmustgonyc.com price points from $89 – [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2007/07/capsule-clae.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nude Shoes: from Crocs to Flops</title>
		<link>http://www.psfk.com/2007/07/dopie_shoes.html</link>
		<comments>http://www.psfk.com/2007/07/dopie_shoes.html#comments</comments>
		<pubDate>Mon, 23 Jul 2007 18:00:11 +0000</pubDate>
		<dc:creator>Guy Brighton</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Fashion]]></category>

		<guid isPermaLink="false">http://www.psfk.com/2007/07/dopie_shoes.html</guid>
		<description><![CDATA[Is your green side tempting you to pick up a pair of florescent Crocs?  Think again, Dopie has a new solution for those desiring a lightweight, minimalist shoe that&#8217;s designed to both take some punishment and make a sustainability statement.  Mix one part Ninja-Turtle foot with one part futuristic Buddhist monk and you&#8217;ve got a good idea of the aesthetic.
Dopie shoes are designed by Matthew Harrison and Cian Plumbe; together they run Studiohead, a design studio in Stoke Newtingon, London.  The eco friendly flip flops have been selling exceptionally well in London, says Great Green Goods, as [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2007/07/dopie_shoes.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Capsule Interview Series: No Mas</title>
		<link>http://www.psfk.com/2007/07/capsule-nomas.html</link>
		<comments>http://www.psfk.com/2007/07/capsule-nomas.html#comments</comments>
		<pubDate>Mon, 23 Jul 2007 17:12:33 +0000</pubDate>
		<dc:creator>Guy Brighton</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Fashion Brands]]></category>
		<category><![CDATA[Fashion Designers]]></category>

		<guid isPermaLink="false">http://www.psfk.com/2007/07/capsule-nomas.html</guid>
		<description><![CDATA[

Blending art and commerce to come up with meaningful products is one of the hardest things to do right in the fashion world&#8230; No Mas manages to come through in spades by exploring the wonderful world of sports from an entirely different perspective.  They pull inspiration from all over the sporting realm.  From the epic tales of Tyson to Strawberry, the brand paints an entire cultural picture by incorporating iconography, history, and other juicy social phenomenon into their products.  Last summer, No Mas guest curated Frank 151 magazine during their Fall Classic.  Today and tomorrow, you [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Capsule Interview Series: Public School NYC</title>
		<link>http://www.psfk.com/2007/07/capsule-publicschool.html</link>
		<comments>http://www.psfk.com/2007/07/capsule-publicschool.html#comments</comments>
		<pubDate>Tue, 17 Jul 2007 17:02:17 +0000</pubDate>
		<dc:creator>Guy Brighton</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Fashion Brands]]></category>
		<category><![CDATA[Fashion Designers]]></category>

		<guid isPermaLink="false">http://www.psfk.com/2007/07/capsule-publicschool.html</guid>
		<description><![CDATA[

Although not much is known yet about Public School, Laura from Brand Pimps titillates us with this intro:
There’s nothing wrong with public school, especially when it looks this good. Mastermind behind this new brand for SS2008? One Mr. Dao-Yi Chow, a man who knows more than a little bit about style. Expect his dandy touches revved up with some truly NYC big apple madness.  Think Harajuku x Paris x Brooklyn. Slick, attention-getting, rebellious, detailed yet quiet and deadly stylish.  Preview this collection ONLY at the (capsule) trade show and at BPMW hq this season. www.publicschoolnyc.com
PSFK: Why did you [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title></title>
		<link>http://www.psfk.com/2007/07/capsule-penfield.html</link>
		<comments>http://www.psfk.com/2007/07/capsule-penfield.html#comments</comments>
		<pubDate>Mon, 16 Jul 2007 19:35:12 +0000</pubDate>
		<dc:creator>Guy Brighton</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Fashion Brands]]></category>
		<category><![CDATA[Fashion Designers]]></category>

		<guid isPermaLink="false">http://www.psfk.com/2007/07/capsule-penfield.html</guid>
		<description><![CDATA[

Heritage and rugged functionality might be the first two things to pop into one&#8217;s head when thinking Penfield, the Massachusetts based brand recently celebrated it&#8217;s 32nd birthday and is still going strong.  However, modern design and fashion-forwardness aren&#8217;t too distant seconds.  Penfield&#8217;s known for its traditional roots, but lately, it&#8217;s been re-evaluating, tweaking, and modernizing it&#8217;s look to expand into new markets.
Ben Allnutt, Head of Design for Penfield, shares some words:
PSFK: Why did you start designing?
Ben Allnutt: I have always felt compelled to create. Whether it is new garment concepts or pieces of graphics work, I ultimately strive [...]]]></description>
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		</item>
		<item>
		<title>Capsule Interview Series: Federation</title>
		<link>http://www.psfk.com/2007/07/capsule-interview-series-federation.html</link>
		<comments>http://www.psfk.com/2007/07/capsule-interview-series-federation.html#comments</comments>
		<pubDate>Fri, 13 Jul 2007 21:05:07 +0000</pubDate>
		<dc:creator>Guy Brighton</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Fashion Brands]]></category>
		<category><![CDATA[Fashion Designers]]></category>

		<guid isPermaLink="false">http://www.psfk.com/2007/07/capsule-interview-series-federation.html</guid>
		<description><![CDATA[ 

New Zealand representatives Federation do a bit of everything.  Denim, knits, hoodies, T&#8217;s&#8230; got it all covered.  Versatility&#8217;s only one of the reasons they&#8217;ve recently been nominated for the Sportswear International Fashion Awards.  Check out the line for yourself; they&#8217;ve got a little something for everyone.
Designers Nick and Jenny do the Q&#38;A thing after the jump:
 PSFK: Why did you start designing?
Nick: We just really design what we want to wear – we wanted to have the expression of that&#8230;. I’ve been into designing clothes in a way since I was about 5 and mum included [...]]]></description>
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		<slash:comments>1</slash:comments>
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