Harlan Kennedy has spent 18 years as a strategist and specializes in positioning, new product development and brand strategy across a range of clients and categories. Currently, he heads up strategic efforts at vbporange, a customer experience consultancy housed within independent San Francisco advertising agency Venables Bell & Partners. Orange clients include Audi, Phillips 66, Barclays, Stanford Media X, the March of Dimes and ZER01. While at VB&P, Harlan has also led brand positioning for clients like Nestea, PG&E, Siebel, Barclays, iShares, and Russell Investments. Additional brands heâ€™s strategically led during his career include Xbox, Dentyne Ice, Bass Ale, Sony, Coca-Cola, Cadbury Adams, and Labatt.