Ian Schafer, Deep Focus

Ian Schafer, Deep Focus

Ian Schafer, CEO and Founder of Deep Focus (a unit of Engine USA), is one of advertising’s most influential voices in digital marketing and social media. Named a ‘Media Maven’ by Advertising Age and one of Adweek’s “Young Ones”, Ian is an avid technologist.

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Even though the car company has released a cheaper model, that is no reason for such a radical departure from its brand identity.