Jared Schiffman lives at the intersection of design, computer science and education. Recently named a "Digital Maverick" by DETAILS magazine, Jared's work fuses the physical world with the digital world and plays with relationship between the two. He is the founder of Perch Interactive Inc, a startup intent on revolutionizing the retail environment, starting with its first product PERCH. He is also a Principal at Potion, an award-winning interactive design and technology firm founded in 2005. Jared is an Adjunct Professor at NYU and holds two degrees from MIT.