February 26, 2007
Sudtipos: Latin American Fonts / Fuentes latinoamericanas
In Buenos Aires, there is a collective of graphic designers called Sudtipos. Maybe, the idea of "enterprising spirit" defines them better than their motto "south attitude" does. Sudtipos are entrepreneurs that participate in the search, registration and commercialization of typographies.
Stupidos is composed of experienced professional Graphic Designers who have a renowned career: Claudio Pousada, Diego Giaccone, Alejandro Paul and Ariel Garófalo (Initially, Ramiro Espinoza and Mauro Oliver took part in the project). This collective, according to its members, does not aspire to the aristocracy of design (if something like this exists) but to revitalize that marginal culture in the Latin American neighborhood culture: the handwritten billboard.
The collective hunts generations of handwritten characters found on signs typical of South American neighborhoods. Some examples of their works are: Titans; based on wrestling fights of the Argentine TV show of the 70s “Titanes en el ring” (“Titans on the ring”), Gardel, the rescue of the neighborhood Tango expression of the popular singer-songwriter Carlos Gardel, Candombe; based on the Afro-Uruguayan musical rhythms, and Malambo; that expresses the rural and gaucho calligraphy of the Argentine Pampa. With all their doings, Sudtipos projects itself as an innovatory proposal in terms of handwritten billboard calligraphy in Argentina.
Photos in http://trendhunterba.blogspot.com
