Jonas Hoffman

Jonas Hoffman

Dr. Jonas Hoffmann is Professor of Luxury Marketing at SKEMA Business School. He has extensive experience in consulting, executive training and has been a regular panellist at international luxury events. He has written several articles about marketing and innovation in the luxury industry. He is co-editor of “Luxury Strategy in Action” (Palgrave Macmillan).

Technology march 3, 2013

Jonas Hoffman: Why Consumers Of Luxury Goods Come From Emerging Markets

SKEMA Business School Professor discusses who is actually buying high-end products.


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