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Composing a Wine List Using Social Media

Composing a Wine List Using Social Media

A top class restaurant in London called L’Anima has decided to allow the public to decide on new wines to add to their list.

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Putting The “Social” Back Into Social Media Tasting Sessions

Putting The "Social" Back Into Social Media Tasting Sessions

We’ve covered the emergence of the social media tasting trend before and are interested in seeing the likes of Macallan dipping their toes in. We’re sure other brands will follow.
One of the most powerful pieces of feedback that we’ve heard about social media tastings, by the likes of Twitter Taste Live, is the fact that they aren’t very sociable if you are at the actual event. Everyone is busy twittering, taking photographs and broadcasting their digital opinions around the web. It works well if you are stuck at home, joining in remotely. But as a physical event, surrounded by [...]

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Social Media Tastings

Social Media Tastings

Online tastings are hardly new. Brands such as Laphroaig have done worldwide whisky tastings over the Internet. But with the advent of Twitter we are seeing them evolve and become more popular as people find new ways to engage and educate.
Recently in London, Robert McIntosh and Bibendum wines invited a group of around a dozen food and wine bloggers to a Twitter wine tasting at the Saatchi Gallery. For an hour we tasted 3 wines which had also been sent to a bevy of wine and social media enthusiasts who couldn’t make it in person.

As we tasted the wines we [...]

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