In Spain Pepsico’s Lay’s chips not only have a rather surprising Jamon flavor but also a rather surprising Bolsa de Suerte promotion. The “good luck bag” campaign dreamed up by Tiempo BBDO consists of little scratch cards in each of their bags of chips. With them you can either win a free bag of chips or cash. Pepsico are giving away 3,000,000 free bags of chips, which should say something about their margins on the stuff. The campaign, if my Spanish has not left me completely, aims at letting people who have never won anything win something. Free chips [...]
Read more...July 7, 2009
June 30, 2009
Wine and Food Trends: The Complexities of Pairing
Barcelona has a lot of very good restaurants. Two of the best are Moo and Comerç 24. The two are similar in many respects, but where they diverge is in their attitudes towards wine. I interviewed both their sommeliers in order to distill some of the trends in wine & fine dining from their words.
Both restaurants have one Michelin star, are beautifully appointed, are playful & inventive with their dishes, while being excellent in service and preparation. Both restaurants also have an impressive pedigree: Moo in being run by the brothers Roca of el Cellar de Can Roca, while Comerç [...]
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