American Lifestyle Brand Opens Doors to Inspiration Lab for Idea-Generation Read More
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After orbiting the earth for three years, the Ardbeg whisky compounds return home
What do you think whisky matured in space would taste like? Well, your thoughts can now become a reality thanks to an innovative Scottish distillery.
On Oct. 30th, key experts will explain steps that companies need to take to stay relevant in today's omnichannel environment
PSFK Labs will present key experts who are exploring key themes in PSFK’s 2015 Future of Retail Report. The speakers will provide pragmatic insights that highlight the impact of the findings and suggest approaches for rendering trends into action.
Emerging designer creates eco-friendly, Manhattan-made clothing
Although over 97% of clothes sold in the US are produced overseas, emerging brands, like Arkins, are bringing a spark back to the domestic manufacturing industry. Arkins is an emerging womenswear label based in New York City who believes that the process of creating a garment is just as important as the design. The designer, Germaine DeNigris, launched the debut collection in February 2014 after being selected to showcase at ENK Coterie’s TMRW section for emerging designers. She produces every piece in Manhattan’s historic Garment District and she plans to do the same for her Spring/Summer 2015 collection that she just released last week.
Cole Haan's 'History Begins Here' campaign fueled by creativity and knowledge
With Cole Haan’s separation from Nike, PSFK was curious to see how the clothing brand would present itself to its community. On Saturday, we attended their carefully curated workspace at Wallplay in the Lower Eastside of Manhattan. The iconic American lifestyle brand partnered with Flavorpill to create a weekend inspiration lab for idea-generation and history-in-the-making. Guests were taken inside the inspiration processes of artists and entrepreneurs alike; the environment acted as a workshop, capturing points of inspiration and helped share useful information. The experiential programming gave guests the tools they needed to write their own history and actualize Cole Haan’s creative idea, ‘History Begins Here.’ Andy Gray, Creative Director of Cole Haan, explains the workshop:
Sportsbrand finds new way to connect with teen audience with tweet-show
If it wasn’t for the screaming teens running after Selena Gomez in her Cadillac down 11th avenue in New York City, you wouldn’t have known that an Adidas fashion show was taking place. It was a scramble, boys and girls dodging oncoming cars just to get a picture or to say ‘I love you’ to the celebrity. On Wednesday, Neo and Selena presented #Neorunway. The event, which was the world’s first tweet-powered fashion show created entirely by teens, showcased the brands new Fall/Winter 2014 collection in a exclusive performance for the digital age.
QBracelet is a fashion accessory that charges your phone
Q Designs has launched its flagship product, the QBracelet, a stylish unisex, lightweight accessory that has the ability to charge smartphones and other electronics. Most wearables in the market today do not combine the fashion aesthetic with technology. To be quite honest, these industries tend to stay away from each other. If you want a wearable product to succeed in the marketplace, it needs to look good on people.
Popcart for Freshdirect allows cooks to get any recipe they need with the click of a button
How people plan for grocery shopping varies significantly by age group and has moved along with macro-changes affecting eating culture. Eighty percent of people who cook from home find online recipes. In this era of instant gratification people want food available whenever they want it and the grocery retail landscape is shifting to meet these needs.
Hospitality brand reacts positively to rebranding
Sometimes you just have to feel bad for marketing teams who have not fully thought through the implications of a rebranding. It’s truly an unfortunate sight to see. This month, Airbnb disclosed the redesign of their new logo, which is suppose to be a symbol for belonging. However what came next the marketing team did not anticipate – a social media frenzy calling the new logo a vagina. Even prominent writers had their fun with the new logo from the likes of Forbes, New York Times, and the Guardian.
Fashion duo designs wearable mobile interfaces
At the beginning of year, PSFK and iQ by Intel published a report on The Future Of Wearable Tech. To keep up to date on the trends within the report, PSFK attended an event last week hosted by Digital Flash on “What We Wear The Wearable Tech Revolution”. The event gathered a group of experts in the field of wearable technology to discuss the current state of wearables, what the future holds, and what the challenges are as new companies enter the marketplace.
Footballer Deco gets uncaged for new gaming campaign
Now that the world cup is over, global creative agency iris has created an online short film and digital platform called “Uncage the beautiful game.” According to iris, “the biting, boring 0-0 draws and amateur dramatics from the World Cup” influenced them to create this campaign. There aim is to “bring back the beauty and free spirit of street football by unshackling the rigidity of the game.” Yet, this year’s World Cup was pretty exciting and calling it boring is a bit harsh, but moving on.
How Billie Whitehouse’s Wearable Experiments is changing the way we think about clothing
Wearable clothes are automatically capturing and broadcasting contextually relevant information at key moments to enable a seamless flow of communication between people. Companies are tapping into this growing ecosystem to enhance our daily experiences. One company that is taking initiative in this space is Wearable Experiments.
Art show in San Francisco pays tribute to Bill Murray, new Airbnb logo becomes a media frenzy, and 99 days without Facebook.
– 100% Bill Murray-Themed Art Show Launches in San Francisco