Articles by Lauren Isaacson
At PSFK Conference SF, Charles Ogilvie (the man behind Virgin America’s RED Interactive in-flight entertainment system, now at Panasonic) discussed the bold steps Virgin America ha taken to revolutionize the on board experience. Some highlights:
Branson’s start-up challenge, “What’s next in aviation? What will move the industry?”
The passenger completely controls their experience
Crew is more optimized (real [...]
At PSFK Conference SF, Ezra Cooperstein (Current TV) and Andrew Hoppin (NASA) discussed how collaborating with consumers and navigating bureaucratic systems have helped them become more agile. Some highlights:
- NASA is experiencing a crisis, poor retention, poor awareness, bad follow through - Needs to change
Held events for public collaboration
Had a NASA rave (Yuir’s Night)
Rented [...]
At PSFK Conference SF, Gareth Kay (Modernista, Brand New), Eric Corey Freed (organicARCHITECT), Josh Morenstein (fuseproject), and Frank Striefler (TBWA\Chiat\Day & Media Arts Lab) shared their views on how people and brands can take inspiration to create change. Some key points:
A curious mind can be inspired by anything.
You get inspired by adding life to your [...]
At PSFK Conference SF, Jean-Marie Shields (Starbucks) discussed how brands can connect with consumers by converting ideas into Thoughtful Change. Some insights:
Traditional Culture = Utilitarian, sell a need, production centered
Consumer Culture = only good until 2009, Experiential
Re-Imagined Culture = Creative consumption
Be close to consumers and understand their need and aspirations to be able to address [...]
Max Schorr (co-founder and Community Director of GOOD) spoke at a PSFK Conference SF about aligning business with idealism, and how GOOD has applied this approach to building their company and magazine.
We’ve been shooting ourselves in the foot by aligning doing good with altruism. Altruism isn’t fun. Doing good doesn’t have to be altruistic. This [...]
At PSFK Conference SF, George Parker (AdScam/MadScam), Rohit Bhargava (Ogilvy 360 Digital Influence), Lynn Casey (Team Noesis), Adrian Ho (Zeus Jones), and Mark Lewis (DDB SF, Planning from the Outside) shared their insight on how genuine consumer dialogue can improve sales.
Social networking is the flavor of the month. Clients want to get involved. You have [...]
At PSFK Conference SF, George Murphy (Modo Group) and John Pollard (Microsoft) discussed how Microsoft is bringing its brand to life, and how companies can use new approaches to reaching their customers by creating memorable, valuable experiences.
The equity of Microsoft is built on an iconic founder and his philanthropic work
Marketing budget goes mostly to sub-brands
But [...]
At PSFK Conference SF, Josh Handy (Creative Director, Industrial Design) and Nate Pence (Creative Director, Brand Communications) of Method shared their insights on how design can mirror and shape an organization. Some of their key points:
Make products that create a demand.
Try to bring green to the mass market.
Be bold, friendly, something to talk about - [...]
At PSFK Conference SF, gallery owner Jen Bekman (20×200) discussed how technology has changed how artists work and their relationships with their patrons. Some highlights:
- Jen Bekman’s gallery has had an interactive aspect from the start (one of the few that had a web site that updated regularly)
- She went online to find artists for [...]
Chris Riley (Apple) talks about the three Bay Area residents that have shaped his world. Some highlights from his inspiring talk:
- You are in the crucible. The crucible of ideas.
- #1: Stuart Brand, founder of the Long Now Foundation
Trends last generations. Get the clutter of immediacy out of your world view.
The Well was a rejection [...]
What makes the Bay Area tick? Bay Area locals Colin Nagy (Attention), Kevin Allison (Financial Times), Liz Dunn (Funny or Die), Jeremy Townsend (Ghetto Gourmet), and Amit Gupta (Photojojo, Jelly) discussed what is unique to the SF/Bay Area and what aspects of local culture inspire them the most. Some key points:
How does SF compare to [...]
PSFK Conference SF began with a thought-provoking presentation from Ed Cotton (BSSP, Influx Insights), speaking on why trends and inspiration matter - and how you can judge and use them. Some key points:
- Trends are themes and attitudes that can be tracked over time. Not fads.
- The artist is like a sponge, picking up stuff [...]
Hi, my name is Lauren Isaacson and I will be your liveblogger for this conference.
It looks like we have a really exciting program today, so stay tuned for illuminating thoughts from a diverse field of experts and innovators:
Ed Cotton of Butler, Shine, Stern & Partners and Influx Insights with be talking about trends and if [...]
Inspiration to make things better.
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