http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 20:40:31 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2008/08/psfk-liveblog-look-feel.html Mon, 04 Aug 2008 13:00:24 +0000 At PSFK Conference SF, Charles Ogilvie (the man behind Virgin America’s RED Interactive in-flight entertainment system, now at Panasonic) discussed the bold steps Virgin America ha taken to revolutionize the on board experience. Some highlights: Branson’s start-up challenge, “What’s next in aviation? What will move the industry?” The passenger completely controls their experience Crew is more optimized (real time inventory and ordering) The beauty of having a networked environment is the you can make changes to the entire system, and get feedback immediately, and change some more what can we do in a captive environment that will help the entireRead more...]]> http://www.psfk.com/2008/08/psfk-liveblog-make-it-with-us.html Fri, 01 Aug 2008 15:50:50 +0000 At PSFK Conference SF, Ezra Cooperstein (Current TV) and Andrew Hoppin (NASA) discussed how collaborating with consumers and navigating bureaucratic systems have helped them become more agile. Some highlights: - NASA is experiencing a crisis, poor retention, poor awareness, bad follow through – Needs to change Held events for public collaboration Had a NASA rave (Yuir’s Night) Rented a house and made it open for all held BarCamp type events Super Happy Dead House, invited hackers to write space related software Twitter, SecondLife Getting NASA scientists to interact with entrepreneurs (SecondLife to get around red tape) NASA CoLab program, learningRead more...]]> http://www.psfk.com/2008/07/psfk-liveblog-making-inspiration-matter.html Wed, 30 Jul 2008 12:47:10 +0000 At PSFK Conference SF, Gareth Kay (Modernista, Brand New), Eric Corey Freed (organicARCHITECT), Josh Morenstein (fuseproject), and Frank Striefler (TBWA\Chiat\Day & Media Arts Lab) shared their views on how people and brands can take inspiration to create change. Some key points: A curious mind can be inspired by anything. You get inspired by adding life to your work rather than adding work to your life. Sources – a glass of wine, just before you drift off to sleep (keep a pen and paper on the nightstand), when you are clearest of thought, and alternatively, when its really stressed. Looking forRead more...]]> http://www.psfk.com/2008/07/psfk-liveblog-thoughtful-change.html Tue, 29 Jul 2008 18:40:59 +0000 At PSFK Conference SF, Jean-Marie Shields (Starbucks) discussed how brands can connect with consumers by converting ideas into Thoughtful Change. Some insights: Traditional Culture = Utilitarian, sell a need, production centered Consumer Culture = only good until 2009, Experiential Re-Imagined Culture = Creative consumption Be close to consumers and understand their need and aspirations to be able to address them and exceed them Surveyed before and after emotions of Starbucks consumers (dreary to peppy) Ways to understand needs and aspirations: - use macrotrend to bring relevance (look sideways), follow them from year to year - ** Wellbeing Trend = physicalRead more...]]> http://www.psfk.com/2008/07/pfk-liveblog-aligning-interests.html Tue, 29 Jul 2008 17:10:38 +0000 Max Schorr (co-founder and Community Director of GOOD) spoke at a PSFK Conference SF about aligning business with idealism, and how GOOD has applied this approach to building their company and magazine. We’ve been shooting ourselves in the foot by aligning doing good with altruism. Altruism isn’t fun. Doing good doesn’t have to be altruistic. This makes people who want to do good by being altruistic burnt-out and bitter. How can we exist in the intersection of pragmatism and idealism? GOOD core values = transparency, creativity, authenticity, utility, love Respecting individuals but growing the community. Align people’s interests to betterRead more...]]> http://www.psfk.com/2008/07/psfk-liveblog-using-it.html Mon, 28 Jul 2008 20:55:38 +0000 At PSFK Conference SF, George Parker (AdScam/MadScam), Rohit Bhargava (Ogilvy 360 Digital Influence), Lynn Casey (Team Noesis), Adrian Ho (Zeus Jones), and Mark Lewis (DDB SF, Planning from the Outside) shared their insight on how genuine consumer dialogue can improve sales. Social networking is the flavor of the month. Clients want to get involved. You have to ask do you want to create or do you want to participate? What value are you handing to a consumer? Big, broad, sweeping statements don’t work here. You have to be direct. (i.e.: Special K; 2weeks10pounds.com) Clients who want to get involved butRead more...]]> http://www.psfk.com/2008/07/psfk-liveblog-when-words-are-not-enough.html Mon, 28 Jul 2008 19:30:12 +0000 At PSFK Conference SF, George Murphy (Modo Group) and John Pollard (Microsoft) discussed how Microsoft is bringing its brand to life, and how companies can use new approaches to reaching their customers by creating memorable, valuable experiences. The equity of Microsoft is built on an iconic founder and his philanthropic work Marketing budget goes mostly to sub-brands But Microsoft hasn’t reached the consumer with a brand personality Hasn’t competed well in the consumer market, that has to change Must leverage the Microsoft masterbrand – create real experiences that communicate in relevant ways Break the marketing event model, have sustainable experiencesRead more...]]> http://www.psfk.com/2008/07/psfk-liveblog-behave.html Mon, 28 Jul 2008 16:22:30 +0000 At PSFK Conference SF, Josh Handy (Creative Director, Industrial Design) and Nate Pence (Creative Director, Brand Communications) of Method shared their insights on how design can mirror and shape an organization. Some of their key points: Make products that create a demand. Try to bring green to the mass market. Be bold, friendly, something to talk about – unique in a sea of sameness. Compete at the shelf level through good design (can’t outspend the competition). The launch of Clorox GreenWorks spent more that the entirety of Method’s marketing budget for the last 7 years of its existence. Open planRead more...]]> http://www.psfk.com/2008/07/psfk-liveblog-new-art.html Fri, 25 Jul 2008 14:39:25 +0000 At PSFK Conference SF, gallery owner Jen Bekman (20×200) discussed how technology has changed how artists work and their relationships with their patrons. Some highlights: - Jen Bekman’s gallery has had an interactive aspect from the start (one of the few that had a web site that updated regularly) - She went online to find artists for her gallery - Eventually overwhelmed with artist submissions, she started an online competition to control the inflow of submissions - Hey, Hot Shot! is a photo competition that gives young photographers guidance and sometimes their first break. - She attracted a lot ofRead more...]]> http://www.psfk.com/2008/07/psfk-liveblog-shape-the-world.html Thu, 24 Jul 2008 19:32:19 +0000 Chris Riley (Apple) talks about the three Bay Area residents that have shaped his world. Some highlights from his inspiring talk: - You are in the crucible. The crucible of ideas. - #1: Stuart Brand, founder of the Long Now Foundation Trends last generations. Get the clutter of immediacy out of your world view. The Well was a rejection of industrial hierarchies, leaning toward communities Book to read – How Buildings Learn Technologies live on top of deep long term questions and trends Create dialogue and reuse things for the betterment of society - #2: Alice Waters Bay Area chef,Read more...]]> http://www.psfk.com/2008/07/psfk-liveblog-san-francisco-snapshot.html Thu, 24 Jul 2008 16:00:53 +0000 What makes the Bay Area tick? Bay Area locals Colin Nagy (Attention), Kevin Allison (Financial Times), Liz Dunn (Funny or Die), Jeremy Townsend (Ghetto Gourmet), and Amit Gupta (Photojojo, Jelly) discussed what is unique to the SF/Bay Area and what aspects of local culture inspire them the most. Some key points: How does SF compare to other cities? - It holds its own against a London or New York, even though it’s much smaller. It punches above its weight. Not the center of traditional power gives it room to be more innovative. - New York is always trying to beRead more...]]> http://www.psfk.com/2008/07/psfk-liveblog-trends-should-you-care.html Wed, 23 Jul 2008 18:14:07 +0000 PSFK Conference SF began with a thought-provoking presentation from Ed Cotton (BSSP, Influx Insights), speaking on why trends and inspiration matter – and how you can judge and use them. Some key points: - Trends are themes and attitudes that can be tracked over time. Not fads. - The artist is like a sponge, picking up stuff from everywhere. How do you compete for their attention? How can you help the artist? - 9 inspiration themes – Envy, Improvisation, Combinations, Looking backwards, Frustration, Timing, White space, Out of context, Insight driven - Envy: creatives are envious of other creative people.Read more...]]> http://www.psfk.com/2008/07/welcome-to-the-psfk-sf-conference-liveblog.html Thu, 17 Jul 2008 15:18:47 +0000 Hi, my name is Lauren Isaacson and I will be your liveblogger for this conference. It looks like we have a really exciting program today, so stay tuned for illuminating thoughts from a diverse field of experts and innovators: Ed Cotton of Butler, Shine, Stern & Partners and Influx Insights with be talking about trends and if and why they matter. Colin Nagy (Attention), Amit Gupta (Photojojo), Jeremy Townsend (Ghetto Gourmet), Kevin Allison (Financial Times), and Liz Dunn (Funny or Die) will be discussing San Francisco culture and how it inspires them. Chris Riley of Apple will be talking aboutRead more...]]>