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	<title>PSFK &#187; Lauren Isaacson</title>
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	<description>Ideas &#38; Trends</description>
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		<title>PSFK Conference SF Recap: Look &amp; Feel</title>
		<link>http://www.psfk.com/2008/08/psfk-liveblog-look-feel.html</link>
		<comments>http://www.psfk.com/2008/08/psfk-liveblog-look-feel.html#comments</comments>
		<pubDate>Mon, 04 Aug 2008 13:00:24 +0000</pubDate>
		<dc:creator>Lauren Isaacson</dc:creator>
				<category><![CDATA[Environmental]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=12479</guid>
		<description><![CDATA[At PSFK Conference SF, Charles Ogilvie (the man behind Virgin America&#8217;s RED Interactive in-flight entertainment system, now at Panasonic) discussed the bold steps Virgin America ha taken to revolutionize the on board experience. Some highlights:

Branson&#8217;s start-up challenge, &#8220;What&#8217;s next in aviation? What will move the industry?&#8221;
The passenger completely controls their experience
Crew is more optimized (real time inventory and ordering)
The beauty of having a networked environment is the you can make changes to the entire system, and get feedback immediately, and change some more
what can we do in a captive environment that will help the entire industry? Profit doesn&#8217;t just have [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>PSFK Conference SF: Make it With Us</title>
		<link>http://www.psfk.com/2008/08/psfk-liveblog-make-it-with-us.html</link>
		<comments>http://www.psfk.com/2008/08/psfk-liveblog-make-it-with-us.html#comments</comments>
		<pubDate>Fri, 01 Aug 2008 15:50:50 +0000</pubDate>
		<dc:creator>Lauren Isaacson</dc:creator>
				<category><![CDATA[PSFK Conference]]></category>
		<category><![CDATA[PSFK News]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=12471</guid>
		<description><![CDATA[At PSFK Conference SF, Ezra Cooperstein (Current TV) and Andrew Hoppin (NASA) discussed how collaborating with consumers and navigating bureaucratic systems have helped them become more agile. Some highlights:
- NASA is experiencing a crisis, poor retention, poor awareness, bad follow through  &#8211; Needs to change

Held events for public collaboration
Had a NASA rave (Yuir&#8217;s Night)
Rented a house and made it open for all
held BarCamp type events
Super Happy Dead House, invited hackers to write space related software
Twitter, SecondLife
Getting NASA scientists to interact with entrepreneurs (SecondLife to get around red tape)
NASA CoLab program, learning from external technophillic communities
Taking the program national, asked [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PSFK Conference SF Recap: Making Inspiration Matter</title>
		<link>http://www.psfk.com/2008/07/psfk-liveblog-making-inspiration-matter.html</link>
		<comments>http://www.psfk.com/2008/07/psfk-liveblog-making-inspiration-matter.html#comments</comments>
		<pubDate>Wed, 30 Jul 2008 12:47:10 +0000</pubDate>
		<dc:creator>Lauren Isaacson</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[PSFK Conference]]></category>
		<category><![CDATA[PSFK News]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=12472</guid>
		<description><![CDATA[At PSFK Conference SF, Gareth Kay (Modernista, Brand New), Eric Corey Freed (organicARCHITECT), Josh Morenstein (fuseproject), and Frank Striefler (TBWA\Chiat\Day &#38; Media Arts Lab) shared their views on how people and brands can take inspiration to create change. Some key points:


A curious mind can be inspired by anything.
You get inspired by adding life to your work rather than adding work to your life.
Sources &#8211; a glass of wine, just before you drift off to sleep (keep a pen and paper on the nightstand), when you are clearest of thought, and alternatively, when its really stressed.
Looking for other problems to transcend [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/07/psfk-liveblog-making-inspiration-matter.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PSFK Conference SF Recap: Thoughtful Change</title>
		<link>http://www.psfk.com/2008/07/psfk-liveblog-thoughtful-change.html</link>
		<comments>http://www.psfk.com/2008/07/psfk-liveblog-thoughtful-change.html#comments</comments>
		<pubDate>Tue, 29 Jul 2008 18:40:59 +0000</pubDate>
		<dc:creator>Lauren Isaacson</dc:creator>
				<category><![CDATA[PSFK Conference]]></category>
		<category><![CDATA[PSFK Conferenc]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=12474</guid>
		<description><![CDATA[At PSFK Conference SF, Jean-Marie Shields (Starbucks) discussed how brands can connect with consumers by converting ideas into Thoughtful Change. Some insights:


Traditional Culture = Utilitarian, sell a need, production centered
Consumer Culture = only good until 2009, Experiential
Re-Imagined Culture = Creative consumption
Be close to consumers and understand their need and aspirations to be able to address them and exceed them
Surveyed before and after emotions of Starbucks consumers (dreary to peppy)
Ways to understand needs and aspirations:
- use macrotrend to bring relevance (look sideways), follow them from year to year
- ** Wellbeing Trend = physical + mental + spiritual
_*** Raw food, quality ingredients, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>PSFK Conference SF Recap: Aligning Interests</title>
		<link>http://www.psfk.com/2008/07/pfk-liveblog-aligning-interests.html</link>
		<comments>http://www.psfk.com/2008/07/pfk-liveblog-aligning-interests.html#comments</comments>
		<pubDate>Tue, 29 Jul 2008 17:10:38 +0000</pubDate>
		<dc:creator>Lauren Isaacson</dc:creator>
				<category><![CDATA[Media & Publishing]]></category>
		<category><![CDATA[PSFK Conference]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=12478</guid>
		<description><![CDATA[Max Schorr (co-founder and Community Director of GOOD) spoke at a PSFK Conference SF about aligning business with idealism, and how GOOD has applied this approach to building their company and magazine.


We&#8217;ve been shooting ourselves in the foot by aligning doing good with altruism. Altruism isn&#8217;t fun. Doing good doesn&#8217;t have to be altruistic. This makes people who want to do good by being altruistic burnt-out and bitter.
How can we exist in the intersection of pragmatism and idealism?
GOOD core values = transparency, creativity, authenticity, utility, love
Respecting individuals but growing the community.
Align people&#8217;s interests to better things (ex. making renewable energy [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>PSFK Conference SF Recap: Using It</title>
		<link>http://www.psfk.com/2008/07/psfk-liveblog-using-it.html</link>
		<comments>http://www.psfk.com/2008/07/psfk-liveblog-using-it.html#comments</comments>
		<pubDate>Mon, 28 Jul 2008 20:55:38 +0000</pubDate>
		<dc:creator>Lauren Isaacson</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Media & Publishing]]></category>
		<category><![CDATA[PSFK Conference]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Work & Business]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=12480</guid>
		<description><![CDATA[At PSFK Conference SF, George Parker (AdScam/MadScam), Rohit Bhargava (Ogilvy 360 Digital Influence), Lynn Casey (Team Noesis), Adrian Ho (Zeus Jones), and Mark Lewis (DDB SF, Planning from the Outside) shared their insight on how genuine consumer dialogue can improve sales.

Social networking is the flavor of the month. Clients want to get involved. You have to ask do you want to create or do you want to participate?
What value are you handing to a consumer?
Big, broad, sweeping statements don&#8217;t work here. You have to be direct. (i.e.: Special K; 2weeks10pounds.com)
Clients who want to get involved but don&#8217;t understand it usually [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/07/psfk-liveblog-using-it.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PSFK Conference SF Recap: When Words Are Not Enough</title>
		<link>http://www.psfk.com/2008/07/psfk-liveblog-when-words-are-not-enough.html</link>
		<comments>http://www.psfk.com/2008/07/psfk-liveblog-when-words-are-not-enough.html#comments</comments>
		<pubDate>Mon, 28 Jul 2008 19:30:12 +0000</pubDate>
		<dc:creator>Lauren Isaacson</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Environmental]]></category>
		<category><![CDATA[PSFK Conference]]></category>
		<category><![CDATA[Web & Technology]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=12481</guid>
		<description><![CDATA[At PSFK Conference SF, George Murphy (Modo Group) and John Pollard (Microsoft) discussed how Microsoft is bringing its brand to life, and how companies can use new approaches to reaching their customers by creating memorable, valuable experiences.


The equity of Microsoft is built on an iconic founder and his philanthropic work
Marketing budget goes mostly to sub-brands
But Microsoft hasn&#8217;t reached the consumer with a brand personality
Hasn&#8217;t competed well in the consumer market, that has to change
Must leverage the Microsoft masterbrand &#8211; create real experiences that communicate in relevant ways
Break the marketing event model, have sustainable experiences
Access where work and play converge
Equipped the [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/07/psfk-liveblog-when-words-are-not-enough.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PSFK Conference SF Recap: Behave</title>
		<link>http://www.psfk.com/2008/07/psfk-liveblog-behave.html</link>
		<comments>http://www.psfk.com/2008/07/psfk-liveblog-behave.html#comments</comments>
		<pubDate>Mon, 28 Jul 2008 16:22:30 +0000</pubDate>
		<dc:creator>Lauren Isaacson</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[PSFK Conference]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=12484</guid>
		<description><![CDATA[At PSFK Conference SF, Josh Handy (Creative Director, Industrial Design) and Nate Pence (Creative Director, Brand Communications) of Method shared their insights on how design can mirror and shape an organization. Some of their key points:

Make products that create a demand.
Try to bring green to the mass market.
Be bold, friendly, something to talk about &#8211; unique in a sea of sameness.
Compete at the shelf level through good design (can&#8217;t outspend the competition). The launch of Clorox GreenWorks spent more that the entirety of Method&#8217;s marketing budget for the last 7 years of its existence.
Open plan office, flat hierarchy.
Put creativity at [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/07/psfk-liveblog-behave.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>PSFK Conference SF Recap: New Art</title>
		<link>http://www.psfk.com/2008/07/psfk-liveblog-new-art.html</link>
		<comments>http://www.psfk.com/2008/07/psfk-liveblog-new-art.html#comments</comments>
		<pubDate>Fri, 25 Jul 2008 14:39:25 +0000</pubDate>
		<dc:creator>Lauren Isaacson</dc:creator>
				<category><![CDATA[PSFK Conference]]></category>
		<category><![CDATA[PSFK News]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=12470</guid>
		<description><![CDATA[At PSFK Conference SF, gallery owner Jen Bekman (20&#215;200) discussed how technology has changed how artists work and their relationships with their patrons. Some highlights:
- Jen Bekman&#8217;s gallery has had an interactive aspect from the start (one of the few that had a web site that updated regularly)
- She went online to find artists for her gallery
- Eventually overwhelmed with artist submissions, she started an online competition to control the inflow of submissions
- Hey, Hot Shot! is a photo competition that gives young photographers guidance and sometimes their first break.
- She attracted a lot of emerging buyers as well, though [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/07/psfk-liveblog-new-art.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>PSFK Conference SF Recap: Shape the World</title>
		<link>http://www.psfk.com/2008/07/psfk-liveblog-shape-the-world.html</link>
		<comments>http://www.psfk.com/2008/07/psfk-liveblog-shape-the-world.html#comments</comments>
		<pubDate>Thu, 24 Jul 2008 19:32:19 +0000</pubDate>
		<dc:creator>Lauren Isaacson</dc:creator>
				<category><![CDATA[PSFK Conference]]></category>
		<category><![CDATA[PSFK News]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=12467</guid>
		<description><![CDATA[Chris Riley (Apple) talks about the three Bay Area residents that have shaped his world. Some highlights from his inspiring talk:
- You are in the crucible. The crucible of ideas.
- #1: Stuart Brand, founder of the Long Now Foundation
Trends last generations. Get the clutter of immediacy out of your world view.

The Well was a rejection of industrial hierarchies, leaning toward communities
Book to read &#8211; How Buildings Learn
Technologies live on top of deep long term questions and trends
Create dialogue and reuse things for the betterment of society

- #2: Alice Waters Bay Area chef, Chez Panisse, started the local food movement

Her philosophy [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/07/psfk-liveblog-shape-the-world.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PSFK Conference SF Recap: SF Snapshot</title>
		<link>http://www.psfk.com/2008/07/psfk-liveblog-san-francisco-snapshot.html</link>
		<comments>http://www.psfk.com/2008/07/psfk-liveblog-san-francisco-snapshot.html#comments</comments>
		<pubDate>Thu, 24 Jul 2008 16:00:53 +0000</pubDate>
		<dc:creator>Lauren Isaacson</dc:creator>
				<category><![CDATA[PSFK Conference]]></category>
		<category><![CDATA[PSFK News]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=12463</guid>
		<description><![CDATA[What makes the Bay Area tick? Bay Area locals Colin Nagy (Attention), Kevin Allison (Financial Times), Liz Dunn (Funny or Die), Jeremy Townsend (Ghetto Gourmet), and Amit Gupta (Photojojo, Jelly) discussed what is unique to the SF/Bay Area and what aspects of local culture inspire them the most. Some key points:
How does SF compare to other cities?
- It holds its own against a London or New York, even though it&#8217;s much smaller. It punches above its weight. Not the center of traditional power gives it room to be more innovative.
- New York is always trying to be agile, SF has [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/07/psfk-liveblog-san-francisco-snapshot.html/feed</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>PSFK SF Recap: Trends &#8211; Should You Care?</title>
		<link>http://www.psfk.com/2008/07/psfk-liveblog-trends-should-you-care.html</link>
		<comments>http://www.psfk.com/2008/07/psfk-liveblog-trends-should-you-care.html#comments</comments>
		<pubDate>Wed, 23 Jul 2008 18:14:07 +0000</pubDate>
		<dc:creator>Lauren Isaacson</dc:creator>
				<category><![CDATA[Environmental]]></category>
		<category><![CDATA[PSFK Conference]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=12461</guid>
		<description><![CDATA[PSFK Conference SF began with a thought-provoking presentation from Ed Cotton (BSSP, Influx Insights), speaking on why trends and inspiration matter &#8211; and how you can judge and use them. Some key points:
- Trends are themes and attitudes that can be tracked over time. Not fads.
- The artist is like a sponge, picking up stuff from everywhere. How do you compete for their attention? How can you help the artist?
- 9 inspiration themes &#8211; Envy, Improvisation, Combinations, Looking backwards, Frustration, Timing, White space, Out of context, Insight driven
- Envy: creatives are envious of other creative people. (i.e., the Beatles were [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/07/psfk-liveblog-trends-should-you-care.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Welcome to the PSFK SF Conference LiveBlog</title>
		<link>http://www.psfk.com/2008/07/welcome-to-the-psfk-sf-conference-liveblog.html</link>
		<comments>http://www.psfk.com/2008/07/welcome-to-the-psfk-sf-conference-liveblog.html#comments</comments>
		<pubDate>Thu, 17 Jul 2008 15:18:47 +0000</pubDate>
		<dc:creator>Lauren Isaacson</dc:creator>
				<category><![CDATA[PSFK Conference]]></category>
		<category><![CDATA[PSFK News]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=12446</guid>
		<description><![CDATA[Hi, my name is Lauren Isaacson and I will be your liveblogger for this conference.
It looks like we have a really exciting program today, so stay tuned for illuminating thoughts from a diverse field of experts and innovators:

Ed Cotton of Butler, Shine, Stern &#38; Partners and Influx Insights with be talking about trends and if and why they matter.
Colin Nagy (Attention), Amit Gupta (Photojojo), Jeremy Townsend (Ghetto Gourmet), Kevin Allison (Financial Times), and Liz Dunn (Funny or Die) will be discussing San Francisco culture and how it inspires them.
Chris Riley of Apple will be talking about how three San Franciscans [...]]]></description>
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		<slash:comments>1</slash:comments>
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