PSFK LogoArticles by Lourenço Bustani (PSFK São Paulo / Mandalah)

Geometry of Ruins

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Brazilian art continues to gain exposure throughout the world, and the latest example of this trend is in the exhibit “Geometry of Ruins”, by Andrezza Valentin and Guilherme Marcondes, currently being held at Flux Salon in Venice, California. Andrezza is a young artist who has already participated in more than 20 collective exhibitions in Australia, [...]

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Greenpeace Report Impacts Illegal Cattle Producers in the Amazon

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Less than two weeks after the release of the Greenpeace report “Slaughtering the Amazon”, which analyzes the Amazon cattle industry, Brazil’s three largest supermarket chains, Wal-Mart, Carrefour and Pão de Açúcar, decided to suspend contracts with suppliers found to be involved with deforestation in the region.
Furthermore, the Brazilian Association of [...]

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Movimento Canarinho

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Switzerland: 1954. The now iconic yellow jersey of the Brazilian soccer team makes its debut in a major competition, the World Cup. As the Brazilian team enters the field all dressed in yellow, the radio broadcaster Geraldo José de Almeida spontaneously creates the nickname that would characterize the team from that day on: Canarinho (“Little [...]

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Brazilian Summer in Rotterdam

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Brazilian art is experiencing a period of solid growth in the international scene, both in terms of presence and reputation. The best example of this recent exposure is in the street art world, where Brazil has been represented worldwide by names like osgemeos and Nunca. But to show that Brazilian art is more than that, [...]

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Public Living Room

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Formed in 1996 by architects and artists, BijaRi is a collective focused on visual arts and multimedia creation. Through the use of different resources and technologies, and both analog and digital media, they propose artistic experimentations that attempt to challenge the way we think about our surroundings and the relation between humans and the urban [...]

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The Native Green Project

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Pele Verde (Green Skin) is a branded content project developed by digital advertisement agency age./ISOBAR for Banco do Planeta (Bank of the Planet), an initiative that brings together all the socio-environmental actions of the bank Bradesco.
The preservation of the Amazon is on everybody’s mind, but what does that mean to the peoples of the forest? [...]

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Slum Walls

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The government of Rio de Janeiro, has determined that walls be built around 13 slums located within the city. The building of the first one, surrounding the Dona Marta slum, has already begun. This is a theme that has been discussed in Rio de Janeiro since 2004, but what has changed since then is the [...]

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Sandal Architecture: Melissa X Zaha Hadid

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Brazilian shoe brand Melissa has recently released in Milan, Italy, its newest model: Melissa + Zaha Hadid, a collaborative effort between the brand and the famous architect. The design of the sandal captivated Carla Sozzani, 10 Corso Como’s creative mind and a passionate art and design collector. 10 Corso Como, a unique mix of selling [...]

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The Future of Environmental Responsibility in Brazil

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From the financial crisis to the environmental one, there is no doubt that the world is experiencing a period of drastic changes. While most of the countries are devising their policies based on green considerations, Brazil seems to be going in the opposite direction. The government has recently approved a 10-year plan for the Brazilian [...]

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Henrique Oliveira’s Urban Detritus Art

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Brazilian artist Henrique Oliveira’s mind-bending artwork doesn’t fit into the genre of “street art” – yet the material he uses does come from the streets.
From early on Oliveira experimented with the surfaces of his paintings: he began by gluing newspaper onto a canvas and scraping it as well as mixing sand with paint. He was [...]

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Sugarcane Bagasse: A Profitable Residue

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Brazil continues to develop its “natural knowledge economy” by investing in opportunities for innovation based on the country’s natural resources. Sugarcane bagasse, once a worthless residue is now an important co-product used for the generation of energy and production of ethanol, among other things.
The use of the bagasse for energy begins in the sugar cane [...]

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Ads Targeting Food Waste in Brazil

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According to the Akatu Institute for Conscious Consumption, one third of all that is consumed in Brazil goes straight to the trash. This means that 39,000 tons of food are thrown away everyday. In the meantime, a reported 14 million Brazilians are starving. In order to combat this waste of food, and various other issues [...]

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Toaí Makes Offline Socializing an Online Experience

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New social network Toaí (Portuguese for “I’m Around”) goes beyond what is offered by well known networks such as Orkut, Facebook and MySpace by promoting not only virtual interactions, but also face-to-face meetings. At first glance, it is a social network like any other: you sign up; you fill out a profile. But it also [...]

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Campus Party: Brazil’s Massive Technology Campout

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The 11th edition of Campus Party, the biggest event in the world catered to people interested in technology, internet and innovation, was held in São Paulo, Brazil, during the last week of January. More than 6,000 people camped out in the pavilion where the conference was held with laptops and tents. Attendees participated in workshops [...]

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Discovering the Unexpected Sides of São Paulo

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Look beyond the skyscrapers of Paulista Avenue, the upscale shops and the sophisticated restaurants that have made São Paulo famous worldwide. It’s in the narrow backstreets of the city, unknown to most visitors, that the true essence of this metropolis can be found. Recognizing the lack of true insider looks at Latin America’s largest city, [...]

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