PSFK LogoArticles by Lourenço Bustani

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The Everyday Art of Domingos Tótora

The Everyday Art of Domingos Tótora

Domingos Tótora creates his designs from material such as used cardboard and kraft paper, bringing together beauty, form and function, with nature as his constant inspiration.

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Bicycle Beats Helicopter

Bicycle Beats Helicopter

The São Paulo Intermodal Challenge was simple: get from point A to point B as quickly as possible – during rush hour – using the mode of transportation of your choice.

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Soul Sampa: Unique Custom Tours of São Paulo

Soul Sampa: Unique Custom Tours of São Paulo

Soul Sampa creates fresh, customized “urban experiences” related to sustainability in terms of design, fashion, street art and music.

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AsBoasNovas: Constructive Journalism Focused on Good News

AsBoasNovas: Constructive Journalism Focused on Good News

It’s no secret that we are all suffering from information overload. How much of this information we can actually process effectively is a great question, yet another point worth noting is the negative impact that recurring bad news can have on mental well-being.
Concerned with this phenomenon, a group of young entrepreneurs in Brazil decided to follow the steps of GNN (Good News Network) and many others worldwide and inject some positive vibes into the Brazilian digital news feed. And so AsBoasNovas (The Good News) came to life.
AsBoasNovas goes beyond aggregating news from other channels – it has its own news [...]

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Transforming São Paulo,
One Building at a Time

Transforming São Paulo, <br>One Building at a Time

Probably the most prominent name among Brazilian architects today, Isay Weinfeld, is transforming São Paulo – one building at a time.
A son of Polish immigrants, Weinfeld was born and raised in the city that now hosts most of his world-acclaimed projects, such as the Fasano Hotel and the 360o Building, which has recently received the MIPIM Architecture Review Future Project Award for best residential and overall project. Famous for his contemporary style, he believes that architecture must cause some emotion, whether it’s fear, comfort or even a big laugh. His projects are not about the monumental dimensions that made Oscar [...]

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Super Cool Market: Cool And Conscious Clothing Exchange

Super Cool Market: Cool And Conscious Clothing Exchange

Where some people see crisis, others see opportunity. The three partners of Super Cool Market, a new clothing store in the Vila Madalena neighborhood in São Paulo, fall into the latter category .
The business model (which drew inspiration from the Buffalo Exchange) may not be new, but makes a lot of sense: premium clothes at a reasonable price, which can get even more affordable if you’re willing to trade in some of your own clothes.
For those interested in quick cash: they evaluate what you brought in and pay you immediately- if your clothes are in good condition and reasonably [...]

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An Invitation to Smile

An Invitation to Smile

Vila Madalena is a well-known neighborhood in São Paulo, Brasil,  famous for its artist studios, galleries, bars, restaurants, and cultural centers. A true panoply of humanity walks its buzzing streets every day. PSFK associate Mandalah, a behavioral trends and innovation boutique headquartered in Vila Madalena, wanted to contribute to this community spirit, and decided to turn its front gate into a canvas of words and phrases to inspire passers-by.
These range from quotes from Mahatma Gandhi (“Be the change you want to see in the world.”), to words in Sanskrit (like sat nam, meaning “in search of true identity”, or shanti, [...]

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Rest, Relax, Slow Down: Art, or Urban Spam?

Rest, Relax, Slow Down: Art, or Urban Spam?

On Monday, 13th of July, some landmarks of the city of São Paulo were decorated with giant letters that spelled words such as “Descanse” (Rest), “Relaxe” (Relax) and “Calma” (Slow Down). The purpose of this artistic intervention, created by the Coletivo BijaRi, was to encourage some reflection in the midst of the urban chaos that is São Paulo and offer a feeling of peace and tranquility to the population. But on the very next day, the Mayor of the city had the words removed alleging it was not an artistic intervention, but subliminal advertisement and therefore against the law. The [...]

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Clean Public Transport: Hydrogen Powered Buses in Brasil

Clean Public Transport: Hydrogen Powered Buses in Brasil

At first sight, it looks like an ordinary bus. The difference is only noticed when it comes nearer and one hears no sound, and doesn´t see the usual black smoke coming from the exhaust pipe. Latin America´s first hydrogen powered public transport bus took the streets of São Paulo on July 1st. The project has been under development since 2004 and is the result of different partnerships, including with the Global Environment Facility (GEF) and UNDP Brazil.
The hydrogen bus will be tested during two months before being incorporated into the regular fleet. The goal is to have 4 hydrogen buses [...]

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Geometry of Ruins

Geometry of Ruins

Brazilian art continues to gain exposure throughout the world, and the latest example of this trend is in the exhibit “Geometry of Ruins”, by Andrezza Valentin and Guilherme Marcondes, currently being held at Flux Salon in Venice, California. Andrezza is a young artist who has already participated in more than 20 collective exhibitions in Australia, France, Germany, USA and Singapore – and was part of one of the most important and experimental art galleries in South America, Galeria Vermelho. Guilherme is considered one of Brazil’s most promising young filmmakers. His short film “Tyger” won more than 20 awards around the [...]

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Greenpeace Report Impacts Illegal Cattle Producers in the Amazon

Greenpeace Report Impacts Illegal Cattle Producers in the Amazon

Less than two weeks after the release of the Greenpeace report “Slaughtering the Amazon”, which analyzes the Amazon cattle industry, Brazil’s three largest supermarket chains, Wal-Mart, Carrefour and Pão de Açúcar, decided to suspend contracts with suppliers found to be involved with deforestation in the region.
Furthermore, the Brazilian Association of Supermarkets (Abras) stated that guidelines will be developed to prevent that from happening again, and independent auditing will be allowed to ensure that cattle products are sourced only from legally explored Amazon lands.
Following this trend, Adidas and Timberland stated that they too [...]

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Movimento Canarinho

Movimento Canarinho

Switzerland: 1954. The now iconic yellow jersey of the Brazilian soccer team makes its debut in a major competition, the World Cup. As the Brazilian team enters the field all dressed in yellow, the radio broadcaster Geraldo José de Almeida spontaneously creates the nickname that would characterize the team from that day on: Canarinho (“Little Canary”), a yellow bird very common in Brazil.
Inspired by Brazilian street art and street soccer, Movimento Canarinho is Nike’s first campaign to be developed 100% in (and for) Brazil. The initiative attempts to rescue the Canarinho sprit: the spirit of those who know they must [...]

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Brazilian Summer in Rotterdam

Brazilian Summer in Rotterdam

Brazilian art is experiencing a period of solid growth in the international scene, both in terms of presence and reputation. The best example of this recent exposure is in the street art world, where Brazil has been represented worldwide by names like osgemeos and Nunca. But to show that Brazilian art is more than that, the Dutch city of Rotterdam is currently hosting a series of events focused on different aspects of Brazilian contemporary art production.
Three exhibitions in three different museums take the visitor on a journey across art, architecture, visual culture and design. Museum Boijmans Van Beuningen exhibits art [...]

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Public Living Room

Public Living Room

Formed in 1996 by architects and artists, BijaRi is a collective focused on visual arts and multimedia creation. Through the use of different resources and technologies, and both analog and digital media, they propose artistic experimentations that attempt to challenge the way we think about our surroundings and the relation between humans and the urban environment in which we live in. Urban interventions, video art, performances, design and web design are the mediums used to provoke such reflections.
Their latest intervention took place on Paulista Avenue, one of the city´s busiest streets, which is often compared to New York’s 5th Avenue [...]

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The Native Green Project

The Native Green Project

Pele Verde (Green Skin) is a branded content project developed by digital advertisement agency age./ISOBAR for Banco do Planeta (Bank of the Planet), an initiative that brings together all the socio-environmental actions of the bank Bradesco.
The preservation of the Amazon is on everybody’s mind, but what does that mean to the peoples of the forest? Pele Verde is a native-generated documentary: ribeirinhos (people who live on the margins of rivers), caboclos (those with mixed Brazilian Indigenous and European descent who generally-speaking live in the forest) and other forest peoples were given the challenge of showing the rest of the world [...]

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