Lucy Farey-Jones, Venables Bell

Lucy Farey-Jones, Venables Bell

Lucy oversees all of Venables Bell & Partners' strategic insights in both brand and communications planning. She has been instrumental in leading the agency to victory in new business and shaping such brand positioning as Audi’s “Truth in Engineering,” Intel’s “Sponsors of Tomorrow,” the Meth Project’s “Not Even Once,” and eBay’s “When it’s on your mind, it’s on eBay.” These campaigns have all made Venables Bell & Partners not only a creative force, but also contributed to the agency’s eight Effies for marketing effectiveness.

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For the first year, half of Americans will re-watch super bowl ads, so how long is the actual lifespan of one of these spots? Do they linger?