Macala Wright

Macala Wright

Macala Wright is a business strategist and research analyst with a passion for journalism. As a writer, she merges her passion for storytelling and narrative with her deep understanding of technology and strategy to help bring innovative ideas, products and programs to life. Interested in the tools and platforms that society uses to communicate culture, her writing and studies explore how people can become better communicators in order to shape their futures, share their ideas and create a better world to live in.

Sustainability december 16, 2015

Beyond Aesthetics: The Apple Retail Store Designed for the Future

Apple's series of new retail concept stores are designed to serve multiple purposes based on strategic planning and research

Mobile june 1, 2015

Make Finding Your Dream Home Less of an App Nightmare

RealSavvy streamlines home search, discovery and buying for real estate agents and owners alike

Work april 21, 2014

How Lincoln Uses Storytelling Differently To Market Luxury Automobiles

Why the automakers secret weapon when selling cars is a convincing narrative.

Op-Ed march 26, 2014

Macala Wright: How 3 Companies Are Changing Content Marketing Through Data

Businesses that provide marketers and brand with comprehensive data and behavioral information make better content strategists.

Work march 17, 2014

Macala Wright: How Heritage Brands Maintain Cultural Relevancy

With shifting behavioral and online purchase patterns, courting customers is becoming a game of chess – or throwns. Here's how one heritage brand is playing.

Cities march 13, 2014
Luxury january 27, 2014

Macala Wright: How Gap Is Winning With Mobile Millennials

GAP's SMS x Passbook Offer campaign see success in mobile marketing in North America.

Sustainability december 20, 2013

Macala Wright: A Field Guide To Innovation In Los Angeles

In L.A. innovating means providing a better quality of life for the city’s inhabitants across public, private, and nonprofit sectors.

Retail november 29, 2013

Macala Wright: How Technology Is Changing Customer Loyalty Programs

Retailers are building online communities of like-minded people with new and emerging online services.

Technology november 3, 2013

Macala Wright: 3 Ways To Measure ROI On Pinterest and Instagram

When it comes to content marketing, we want to know our investments are doing. Here are three programs to help get accurate numbers.

Advertising september 29, 2013

Macala Wright: Redefining Narrative Storytelling

What Van Life, a surf documentary, can teach brands about connecting with their customers on a personal level.

Technology september 8, 2013

Macala Wright: Five Beautiful Platforms To Visually Articulate Information

A list of apps that are changing the game when it comes to organizing and displaying images, inforgraphics and data viz.

Work august 18, 2013

Macala Wright: How Brands Design Customer Experiences Of The Future

Consumers not only expect great brand experiences, they believe they’re entitled to them.

Gaming & Play july 14, 2013

Macala Wright: CEOs Seek New Environments To Learn How To Speak To Customers

As global economic unrest alters the way in which customers interact with brands and businesses, leaders of those companies are having to rewire their ways of thinking to meet customer needs.


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