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	<title>PSFK &#187; Macala Wright</title>
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	<description>Inspiring Creative Business</description>	
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			<title>Featured: Macala Wright: How Retailers Have Figured Out Paid Influencer Programs</title>
			<link>http://www.psfk.com/2013/05/retailer-paid-influencers.html</link>
			<pubDate>Sun, 19 May 2013 13:15:24 +0000</pubDate>
			<description><![CDATA[Style Coalition allows fashion brands and lifestyle marketers to remove the middle man in taste-maker marketing.]]></description>
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			<title>Featured: Macala Wright: Why Brands Are Making The Case For APIs</title>
			<link>http://www.psfk.com/2013/05/brand-api-partnership.html</link>
			<pubDate>Sun, 12 May 2013 14:50:22 +0000</pubDate>
			<description><![CDATA[In 2013, the fastest growing technological trend, alongside crowdsourcing and 3D printing, is using the DIY ethos to design better products and services.]]></description>
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			<title>Featured: Macala Wright: Why Mad Men Are Becoming Math Men</title>
			<link>http://www.psfk.com/2013/04/data-marketing-trends.html</link>
			<pubDate>Sun, 28 Apr 2013 14:10:02 +0000</pubDate>
			<description><![CDATA[Programmatic, transparent, scientific processes are now being used as the tools of good marketing.]]></description>
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			<title>Featured: Macala Wright: Contextual Analysis Of Influencers Is Key To Marketing Success</title>
			<link>http://www.psfk.com/2013/04/influencer-identification-metrics-practices.html</link>
			<pubDate>Sun, 21 Apr 2013 13:20:01 +0000</pubDate>
			<description><![CDATA[Marketing professionals must equip themselves with the right tools, ask the right questions and have a concrete understanding of outcomes.]]></description>
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			<title> Macala Wright: How Happiness Can Save The Sad State Of Startups</title>
			<link>http://www.psfk.com/2013/03/startup-culture-failure.html</link>
			<pubDate>Sun, 17 Mar 2013 14:10:31 +0000</pubDate>
			<description><![CDATA[Is the default state of a startup failure? Serial entrepreneur chats about how to change this.]]></description>
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			<title>Featured: Macala Wright: Why Influencer Marketing Is Failing In Retail</title>
			<link>http://www.psfk.com/2013/03/influencer-marketing-retail.html</link>
			<pubDate>Sun, 10 Mar 2013 13:00:20 +0000</pubDate>
			<description><![CDATA[The blurring of lines between earn and paid has created a lack of transparency and trust.]]></description>
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			<title>Featured: Macala Wright: Finding Creative Talent In A Sea Of Mediocrity</title>
			<link>http://www.psfk.com/2013/02/creative-talent-the-idealists.html</link>
			<pubDate>Sun, 03 Feb 2013 14:25:54 +0000</pubDate>
			<description><![CDATA[In today's constantly changing working world, there is a need to quickly connect creatives to companies at various price points. PSFK chats with Adam Glickman of The Idealists.]]></description>
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			<title>Featured: Macala Wright: 3 Things Effective Leaders Know</title>
			<link>http://www.psfk.com/2013/01/effective-leadership-skills.html</link>
			<pubDate>Sun, 20 Jan 2013 14:50:55 +0000</pubDate>
			<description><![CDATA[Effective 21st century business leaders are mindful, strategic, introspective and not afraid to continually question their purpose.]]></description>
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			<title> Macala Wright: Rolls Royce, The Future Of Artisanal Luxury &amp; Calm Technology</title>
			<link>http://www.psfk.com/2013/01/rolls-royce-ghost.html</link>
			<pubDate>Wed, 09 Jan 2013 18:51:14 +0000</pubDate>
			<description><![CDATA[The luxury automotive maker marries design, technology and customization to connect with affluent customers.]]></description>
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			<title>Featured: Macala Wright: How Marc Jacobs Is Amping Up The Luxury E-Commerce Experience</title>
			<link>http://www.psfk.com/2013/01/marc-jacobs-ecommerce.html</link>
			<pubDate>Sun, 06 Jan 2013 15:10:06 +0000</pubDate>
			<description><![CDATA[The retailer relaunches their website, adding comprehensive social features and mobile optimization for immersive online experience.]]></description>
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			<title>Featured: Macala Wright: My 2013 Prediction, Senior Leadership Must Change Its Tune</title>
			<link>http://www.psfk.com/2012/12/change-leadership-2013.html</link>
			<pubDate>Sun, 30 Dec 2012 14:00:48 +0000</pubDate>
			<description><![CDATA[As the year draws to a close, we asked the Digital Strategist what she thinks will dominate in 2013.]]></description>
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			<title>Featured: Macala Wright: 5 Key Components Of Top E-Commerce Sites</title>
			<link>http://www.psfk.com/2012/12/successful-ecommerce-sites.html</link>
			<pubDate>Sun, 16 Dec 2012 15:30:46 +0000</pubDate>
			<description><![CDATA[Digital innovation expert explains what brands need to know when they try to blaze a trail in online retail.]]></description>
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