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Macala Wright

Macala Wright

Macala Wright is a business strategist and research analyst with a passion for journalism. As a writer, she merges her passion for storytelling and narrative with her deep understanding of technology and strategy to help bring innovative ideas, products and programs to life. Interested in the tools and platforms that society uses to communicate culture, her writing and studies explore how people can become better communicators in order to shape their futures, share their ideas and create a better world to live in.

How Lincoln Uses Storytelling Differently To Market Luxury Automobiles

Macala Wright: How 3 Companies Are Changing Content Marketing Through Data

Macala Wright: How Heritage Brands Maintain Cultural Relevancy

Macala Wright: What Will Happen When LA Crowdsources $1 Million For Social Change

Macala Wright: How Gap Is Winning With Mobile Millennials

Macala Wright: A Field Guide To Innovation In Los Angeles

Macala Wright: How Technology Is Changing Customer Loyalty Programs

Macala Wright: 3 Ways To Measure ROI On Pinterest and Instagram

Macala Wright: Redefining Narrative Storytelling

Macala Wright: Five Beautiful Platforms To Visually Articulate Information

Macala Wright: How Brands Design Customer Experiences Of The Future

Macala Wright: CEOs Seek New Environments To Learn How To Speak To Customers

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