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Macala Wright

Macala Wright

Macala Wright is a business strategist and research analyst with a passion for journalism. As a writer, she merges her passion for storytelling and narrative with her deep understanding of technology and strategy to help bring innovative ideas, products and programs to life. Interested in the tools and platforms that society uses to communicate culture, her writing and studies explore how people can become better communicators in order to shape their futures, share their ideas and create a better world to live in.

Advertising july 7, 2013

Macala Wright: 6 Technologies In Every Marketer’s Toolkit

As consumer behavior becomes more complex, we need tech, tools and platforms that meet increasing customer expectations.

Design june 23, 2013

Macala Wright: Why Mindfulness Is Key To Virgin Galactic’s Success

Conscious thinking and resilient systems design is at the heart of Richard Branson's ventures in space.

Advertising june 16, 2013

Macala Wright: Why CEOs Must Prepare For A Collaborative Future

Leading minds in business describe how 'the big Cs' are changing at PTTOW in Los Angeles.

Advertising may 19, 2013

Macala Wright: How Retailers Have Figured Out Paid Influencer Programs

Style Coalition allows fashion brands and lifestyle marketers to remove the middle man in taste-maker marketing.

Advertising may 12, 2013

Macala Wright: Why Brands Are Making The Case For APIs

In 2013, the fastest growing technological trend, alongside crowdsourcing and 3D printing, is using the DIY ethos to design better products and services.

Advertising april 28, 2013

Macala Wright: Why Mad Men Are Becoming Math Men

Programmatic, transparent, scientific processes are now being used as the tools of good marketing.

Advertising april 21, 2013

Macala Wright: Contextual Analysis Of Influencers Is Key To Marketing Success

Marketing professionals must equip themselves with the right tools, ask the right questions and have a concrete understanding of outcomes.

Culture march 17, 2013

Macala Wright: How Happiness Can Save The Sad State Of Startups

Is the default state of a startup failure? Serial entrepreneur chats about how to change this.

Advertising march 10, 2013

Macala Wright: Why Influencer Marketing Is Failing In Retail

The blurring of lines between earn and paid has created a lack of transparency and trust.

Advertising february 3, 2013

Macala Wright: Finding Creative Talent In A Sea Of Mediocrity

In today's constantly changing working world, there is a need to quickly connect creatives to companies at various price points. PSFK chats with Adam Glickman of The Idealists.

Culture january 20, 2013

Macala Wright: 3 Things Effective Leaders Know

Effective 21st century business leaders are mindful, strategic, introspective and not afraid to continually question their purpose.

Advertising january 9, 2013

Macala Wright: Rolls Royce, The Future Of Artisanal Luxury & Calm Technology

The luxury automotive maker marries design, technology and customization to connect with affluent customers.

Culture january 6, 2013

Macala Wright: How Marc Jacobs Is Amping Up The Luxury E-Commerce Experience

The retailer relaunches their website, adding comprehensive social features and mobile optimization for immersive online experience.

Advertising december 30, 2012

Macala Wright: My 2013 Prediction, Senior Leadership Must Change Its Tune

As the year draws to a close, we asked the Digital Strategist what she thinks will dominate in 2013.

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