http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 17:24:26 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/12/new-social-network-encourages-moms-to-find-dads-%e2%80%93-no-marriage-required.html Wed, 14 Dec 2011 19:18:44 +0000 A shift towards co-parenting has become a societal force to be reckoned with, and technology is just trying to keep up.]]> http://www.psfk.com/2011/09/peep-while-you-sleep-tracking-wellness-scientifically.html Thu, 22 Sep 2011 20:07:01 +0000 Tracking changes in behavior and sleep can lead to increased REM cycles and therefore increased well-being. ]]> http://www.psfk.com/2011/08/peep-insights-momas-talk-to-me-demonstrates-our-redefined-relationship-to-technology.html Wed, 31 Aug 2011 19:05:49 +0000 The latest exhibit at New York's Museum of Modern Art highlights the way in which we use technology not only in the pieces in the exhibit but in the way they are viewed as well.]]> http://www.psfk.com/2011/07/peep-insights-a-virtual-look-inside-your-body.html Thu, 14 Jul 2011 12:18:02 +0000 The Visual MD's collection of interactive images and videos helps you learn more about your body.]]> http://www.psfk.com/2011/05/the-tread-project-footwear-design-as-a-vehicle-for-creative-thinking-problem-solving.html Fri, 27 May 2011 17:07:05 +0000 We were recently taken with the Tread Project, which uses footwear design to inspire a class of 25 underprivileged high school students.]]> http://www.psfk.com/2011/02/peep-insights-theater-and-gaming-help-heal.html Mon, 14 Feb 2011 18:57:54 +0000 Theater of War presents readings of Ancient Greek plays as a catalyst for town hall discussions about the challenges faced by combat veterans and those who support them.]]> http://www.psfk.com/2010/12/peep-insights-wikileaks-and-the-future-of-media.html Fri, 17 Dec 2010 20:38:45 +0000 The flash conference put on by Personal Democracy Forum(PDF) was stirred by a “hinge moment for numerous issues,” raised by Wikileaks. ]]> http://www.psfk.com/2010/11/peep-insights-pop-up-eateries-food-trucks-the-justice-food-league.html Thu, 04 Nov 2010 20:38:16 +0000 New York is home to some of the best food, and often there is the price tag to match. Lately, chefs are focusing on "cheap eats" that don’t sacrifice the quality New York is known for.]]> http://www.psfk.com/2010/08/peep-insights-social-innovation-a-duel-mission-business-model.html Wed, 18 Aug 2010 11:27:40 +0000 The advent of Social Innovation has created a wealth of knowledge and new understanding, shifting the non-profit model paradigm from one of charity to purposefulness.]]> http://www.psfk.com/2010/07/yoxi-social-biking-innovation.html Wed, 21 Jul 2010 19:52:51 +0000 The YOXI platform is helping to spread new ideas around bike sharing and community.]]> http://www.psfk.com/2010/06/peep-insights-a-foraged-farmers-market-in-san-francisco.html Tue, 08 Jun 2010 20:11:59 +0000 A recent trip reveals a burgeoning hyper-local food community.]]> http://www.psfk.com/2010/05/the-hunt-for-purpose-driven-marketing.html Tue, 25 May 2010 10:25:39 +0000 This Arbor Day, Philips Norelco created a niche spectacle in their own effort to address the triple bottom line.]]> http://www.psfk.com/2010/03/peep-insights-the-new-reality-of-social-media.html Tue, 02 Mar 2010 07:00:45 +0000 Peep Insights shares thoughts on Social Media Week, and the changing landscape of social media.]]> http://www.psfk.com/2009/12/peep-insights-a-trip-down-sensory-lane-or-senses-research.html Mon, 14 Dec 2009 17:27:12 +0000 Peep explores Ferran Adrià’s latest book: Food for Thought.]]> http://www.psfk.com/2009/10/the-importance-of-listening-humility-in-research.html Wed, 14 Oct 2009 16:00:15 +0000 Peep would like to thank Jan Chipchase for his inspiring talk at last week’s Good Ideas Salon. We certainly left impressed and inspired. Who else could cohesively tie together loan sharks, shanty towns, KFC and graffiti – to name just a few of our favorite examples from Jan’s presentation.]]> http://www.psfk.com/2009/06/tuning-into-the-social-web-thoughts-from-nys-social-media-conference.html Tue, 02 Jun 2009 18:46:20 +0000 The east and west coast technorati showed up en masse at the recent IAB Social Media Conference in New York’s Roosevelt Hotel. From Facebook to Kraft and the social web’s premier designers, programmers and analysts – this audience was engaged and tweeting about thoughts all day. Best practices were unveiled, branded examples were shared, myths were debunked and most of all- the audience’s fears and hesitations were assuaged by normalizing this emerging yet already highly populated and lucrative space. The underlining call to action was to get your brand out there now to listen, test and to learn. Peep listened,Read more...]]> http://www.psfk.com/2009/05/peep-insights-art-we-love-the-affordable-art-fair.html Wed, 06 May 2009 19:30:24 +0000 Amid much fanfare, Art We Love launched its free-access site during New York’s massive Armory Arts Week. After a year of members-only access, now anyone can use the site to explore and discover the global contemporary arts scene. The site acts like your own personal art consultant, featuring worldwide venue and show listings, expert commentary on up-and-coming artists and recommended shows, and inexhaustible information on new artists and trends. Most importantly, Art We Love invites visitors to “explore art on your own terms.” Users may search by artist, emerging markets, techniques, movements and styles. They may then archive or shareRead more...]]> http://www.psfk.com/2009/04/peep-insights-beauty-and-the-web-in-china.html Wed, 29 Apr 2009 15:16:37 +0000 Marketers often tout the potential of the Chinese Internet based on sheer numbers — the country has more people online than in any other, an estimated 298 million users. But analysts add that the Chinese, especially youth, use the Internet in a fundamentally different than their Western counterparts. Recent advertising efforts in cosmetics have taken advantage of that difference – with surprising results. Earlier this year, young Chinese viewers obsessed over “Sufei’s Diary,” a web series about a college girl in Shanghai. In China, episodes chronicled Sufei’s teasing classmates, tough boss, snooty coworker, and older crush. Most of the five-minuteRead more...]]> http://www.psfk.com/2009/04/peep-insights-athens%e2%80%99s-new-acropolis-museum.html Mon, 20 Apr 2009 18:50:31 +0000 Athens just announced that the long-anticipated New Acropolis Museum will finally open this summer on June 20th. The ambitious museum and conservation project, almost 30 years in the making, calls for a state-of-the-art facility in the middle of the city’s historic center. Although we were disappointed to have to wait another few months, our recent sneak peek of the galleries left us more than impressed. Instead of throwing up columns and attempting to blend into the ancient cityscape, the museum is completely abstract and modern. The controversial design resembles a stack of mislaid books, with the top floor askew toRead more...]]> http://www.psfk.com/2009/04/peep-insights-recessions-sweet-tooth.html Fri, 17 Apr 2009 15:33:26 +0000 For some, Easter-time means stuffing yourself with chocolate, jellybeans, and marshmellowy delights. But it’s not just the recent holiday that has crowded the candy aisle. The economic downturn appears to have a distinct sweet tooth. Candy stores around the country are reporting a jump in sales since the slowdown last fall, as people everywhere rush to fill up on sugary snacks. No one knows exactly why the recession inspires candy cravings. A recent New York Times article pondered possibilities for the candy craze: Penny pinchers looking for an affordable pleasure? Stressed adults nostalgic for their childhood? The simple happiness ofRead more...]]> http://www.psfk.com/2009/04/peep-insights-sneakerology-101.html Thu, 09 Apr 2009 14:36:07 +0000 Sneakers can speak volumes, both about their owners and the times. In fact, in many countries sneakers are considered cultural artifacts. It’s no surprise that people around the world collect, critique, and obsess about kicks. But the lengths some sneaker fans will go, and then spend, often seems a mystery. Mysteries make us curious, and beg decoding. Peep Insights recently conducted a global sneaker culture immersion, talking to sneakerheads in key cities like Tokyo, London and Sydney to get an insider’s perspective on trends and attitudes. We got the chance to talk with the owners of some of our favoriteRead more...]]> http://www.psfk.com/2009/02/peep-insights-are-you-a-supertaster.html Fri, 20 Feb 2009 14:00:49 +0000 I just learned I am a supertaster: someone who experiences taste with far greater intensity than the average person.  The term originates from the work of experimental psychologist Linda Bartoshuk who has spent much of her career studying genetic variation in taste. Bartoshuk is Director of Human Research at the University of Florida’s Center for Smell and Taste, where her work helps treat patients suffering from smell and taste disorders or loss of taste due to disease or cancer therapy. Recently Peep had the chance to attend a research lecture hosted by the New York Academy of Sciences which mayRead more...]]> http://www.psfk.com/2009/01/miller-high-life-1-second-ad-draft.html Tue, 27 Jan 2009 16:31:06 +0000 With the Inauguration behind us, advertisers are once again focused on the “Big Game” this weekend.  Critiquing the ads has become a ritual at many Super Bowl parties.  Typically brands vie for your attention with celebrity laden, expensively produced 30-second spots.  The media cost alone of running a 30-second ad is about $3 million dollars. In this economic climate, some brands are opting out, and creating a bit of category disruption along the way.  Miller High Life is taking one second during this year’s game to get its message across.  The 1 second ad, which will feature the brand’s popularRead more...]]> http://www.psfk.com/2009/01/traveling-well-travelfit-guides.html Mon, 26 Jan 2009 16:14:36 +0000 January: a time of resolutions for many – with wellness always at the top of most people’s lists. Quitting bad habits, working out more, eating better, stress relief,…the list goes on. Of course there are always a myriad of excuses and obstacles to keep you from making good on your New Year’s resolutions – the cold, the cocktails, your relentless travel schedule. In light of all these potential setbacks, Peep found a little something that should help you stay the course. TravelFit Guides is an easy-to-read, pocket-sized series for the health conscious traveler. Currently the guides cover London, Paris andRead more...]]> http://www.psfk.com/2009/01/bearduary-hirsute-for-noble-pursuits.html Tue, 20 Jan 2009 19:06:40 +0000 As winter sets in and we brace ourselves for the coldest days of the year, we begin contemplating one of our favorite topics here at Peep: male grooming. It’s that time of year, when men start to grow beards…and we can’t help but stare. At Peep, we’re fans of all things masculine. Over the years we’ve sponsored screenings of the Glorius Mustache Challenge, attended Movember, and most recently became advocates of Bearduary. 2009 brings much talk of positivity and good ideas that inspire change. We can’t think of a better way to do good and show off one’s sense ofRead more...]]> http://www.psfk.com/2009/01/peep-loves-friends-we-love.html Wed, 14 Jan 2009 16:27:44 +0000 Friends We Love is a compelling collection of videos and photos following artists and creators from a diverse panorama of modern life as they move from inspiration to expression. Conceived, produced and directed by Mike Vargas and Moni Pineda, these insightful ten-minute portraits ultimately pay tribute to the greatness in the working lives of the producers’ favorite people. Friends We Love takes viewers on a journey through a myriad of trades and disciplines, each narrated by a distinctive personality. The series includes a wide array of subjects ranging from painters, musicians and stylists, to choreographers and entrepreneurs – all sharingRead more...]]> http://www.psfk.com/2008/12/notes-from-the-underground-the-good-knife-supper-club.html Tue, 02 Dec 2008 17:07:50 +0000 Despite a long list of “must try” restaurants in our neighborhood, last week we opted for an entirely new experience and attended the launch of the Good Knife, a new underground supper club in Manhattan’s Gramercy area. Originally, many such clubs arose as a means of allowing chefs to stretch their creativity. Participants could enjoy an intimate and casual setting, welcome in an era ruled by theme restaurants and grand settings. Foodies especially jumped at the chance to sample new talent. As the popularity of underground restaurants and eating clubs grew, so did the scale and spectacle of the dinnersRead more...]]> http://www.psfk.com/2008/06/and-the-winner-is%e2%80%a6fast-food.html Mon, 30 Jun 2008 19:49:30 +0000 With the threat of decreased consumer spending and a weak U.S. economy, fast food chains have had the most to gain from value-driven, price conscious consumers. Brands have employed a wide range of strategies to reach consumers during a time when every penny counts. Aside from the ongoing dollar or value menu wars, chains have stepped up their efforts to match each other on both menu offerings and prices. Following the success of McDonald’s “Snack Wrap”, KFC has aggressively pushed its “Toasted Wrap” and “Snacker” while Wendy’s has responded with “Chicken Go Wraps”. And the food wars have not beenRead more...]]> http://www.psfk.com/2008/06/peep-insights-mastihashop-ny.html Mon, 23 Jun 2008 15:46:57 +0000 Mintel estimates that the natural and organic personal care product market has grown by 35% since 2005 and is currently valued at $465 million. The success of this burgeoning market has been enjoyed by both major brands like Wal-Mart and smaller boutiques. The latest entry in this marketplace, mastihashop caught our attention. The brand recently opened an outpost in Manhattan’s Lower East Side and showcases a wide range of products featuring mastiha, a therapeutic cure-all long hailed in the East. Mastiha is an all-natural antioxidant, anti-inflammatory and anti-bacterial resin harvested from the sap of trees found exclusively on the GreekRead more...]]> http://www.psfk.com/2008/06/peep-insights-an-interview-with-marco-bevolo-on-the-future-of-high-end.html Tue, 03 Jun 2008 16:59:12 +0000 Since the coining of the term masstige, a combination of the words mass and prestige, we have seen luxury for the masses range from Louis Vuitton handbags to a Starbucks Frappuccino. In this fast-changing aspirational society, the definition of luxury is constantly evolving and taking new forms. To get a peep inside the future of high-end, we spoke with Marco Bevolo, a Director at Philips Design, who was a pioneer in the creation of CultureScan, an ongoing trend forecasting research project investigating cultures, aesthetics and design at the regional and global level. He serves on a number of extra-curricular advisoryRead more...]]>