Marieke van der Poel, Proef

Marieke van der Poel, Proef

Marieke is the CCO and founder of applied trend forecasting agency Proef. Her professional experience ranges from editing fashion stories to leading magazine and photo shoot concepts to international trend forecasting.

Technology october 28, 2012

Marieke van der Poel: Trend Is Not A Four-Letter Word

Applied trend forecaster Marieke van der Poel weighs in on the t-word, and how small trends or fads can be hard to grasp, but in the end, all trends tie in to bigger fluctuations in consumer behavior


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