Melissa Waggener Zorkin, Waggener Edstrom Worldwide

Melissa Waggener Zorkin, Waggener Edstrom Worldwide

CEO, President & Founder of Waggener Edstrom Worldwide Under her direction, Waggener Edstrom Worldwide has grown from a two-person communications agency in 1983, with Melissa and co-founder Pam Edstrom, to become one of the world’s largest independent communications companies with a talented work force of more than 800 strong.

Technology april 7, 2013

Melissa Waggener Zorkin: Disaster Relief Is The Tip Of The Iceberg For Social Media

In advance of the PSFK CONFERENCE 2013 in NYC, Melissa Waggener Zorkin discusses how Twitter and the like are changing the way we support each other as a society.

Retail december 31, 2012

One Day...People Will Choose Products From Companies That Act With Purpose

Melissa Waggener Zorkin imagines a future where people care about the brands they purchase from, not just product features.

Mobile november 4, 2012

Melissa Waggener Zorkin: So You Want To Start A Business...

Our new "connected Generation" prefers companies and brands they feel are committed to making a difference. So what does this mean for today's startups?

Mobile september 15, 2012

Melissa Waggener Zorkin: How To Change The World Before Breakfast

Why Generation 'Connected' values innovation, and how that affects their purchasing behavior.


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