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Michael Ellenbogen

Michael Ellenbogen

Mike is a regular contributor to PSFK. As a brand strategist and insights consultant for Fortune 500 companies, Mike executes on research to better understand how people interact with brands. His favorite topics are emotional branding, data visualization, customer relationships, eco-friendly products and real estate.

Advertising march 31, 2015

Sneaker Giants are Weaving a Tale of Brand Engagement with Apps

Novel app user interfaces and design from Nike and Adidas have allowed for robust consumer shopping and marketing experiences

Advertising february 10, 2015

JCPenney Revives Print Catalogs as Branding Outlet to Digital Sales

The retailer decided to bring back its dead-tree division as a way to boost online shopper requests

Culture february 9, 2015

Shipping Container Offers Rapid Prototyping Solution for Community Services

BetaBox is a custom prototyping lab that offers classes, events, conferences, and community outreach

Mobile january 28, 2015

Electro-Acupuncture Device Checks Vitamin Levels Via Smartphone

Portable device personalizes what vitamins and minerals you need with the help of your phone

Design january 5, 2015

Collapsible Helmet Provides Fashion, Function and Brand Heritage

The classic Brooks England bicycle brand teams up with Carrera to design a fashionable bike helmet

Advertising december 8, 2014

Coca-Cola’s Premium Milk Brand Focuses on Marketing

Coke dabbles in high-end milk in a joint venture with Select Milk Producers

Advertising november 21, 2014

‘Technical Design’ and Branding Collide to Create Audi Car-Sharing System

Design firm Kram/Weisshaar teams up with the automaker to create a UX- focused 'micro-sharing initiative'

Design november 20, 2014

Slap Bracelet-Like Emergency Bandage Maintains Pressure, Stops Bleeding

Uflex snaps around wounds on your wrist and inflates to quell blood loss

Culture november 12, 2014

A Wearable, Embedded Tattoo Concept, Designed to Make Life Easier

An interview with the designers at NewDealDesign, the team behind Fitbit, on the future of wearables

Culture november 4, 2014

A Wearable, Embedded Tattoo Concept, Designed to Make Life Easier

An interview with the designers of Fitbit, NewDealDesign, on the future of wearables

Design november 4, 2014

Carbon Black Design Changes Conventional Thinking of Wheelchairs, and the People Who Use Them

Can a simple new carbon wheelchair design have the power to be multifaceted and multifunctional for its users?

Advertising october 17, 2014

Whirlpool Opts for Emotional Positioning in Ad Campaign

The brand's marketing effort is designed to showcase the power of simple chores being able to drive bigger things that can make a difference in our everyday lives

Design october 17, 2014

Simple App Promotes Health, Awareness and Mindfulness, Simply by Unplugging

Mindfulness meditation app designed to boost brain function, promote calm, and ease stress

Advertising september 23, 2014

Brands, Artists Can Track Audience’s Emotional States via Wearables

Collecting data and tailoring services and experiences for audiences is possible in an emotional and creatively displayed way

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