Michael Ellenbogen

Michael Ellenbogen

Mike is a regular contributor to PSFK. As a brand strategist and insights consultant for Fortune 500 companies, Mike executes on research to better understand how people interact with brands. His favorite topics are emotional branding, data visualization, customer relationships, eco-friendly products and real estate.

Sneaker Giants are Weaving a Tale of Brand Engagement with Apps

JCPenney Revives Print Catalogs as Branding Outlet to Digital Sales

Shipping Container Offers Rapid Prototyping Solution for Community Services

Electro-Acupuncture Device Checks Vitamin Levels Via Smartphone

Collapsible Helmet Provides Fashion, Function and Brand Heritage

Coca-Cola’s Premium Milk Brand Focuses on Marketing

‘Technical Design’ and Branding Collide to Create Audi Car-Sharing System

Slap Bracelet-Like Emergency Bandage Maintains Pressure, Stops Bleeding

A Wearable, Embedded Tattoo Concept, Designed to Make Life Easier

A Wearable, Embedded Tattoo Concept, Designed to Make Life Easier

Carbon Black Design Changes Conventional Thinking of Wheelchairs, and the People Who Use Them

Whirlpool Opts for Emotional Positioning in Ad Campaign

Simple App Promotes Health, Awareness and Mindfulness, Simply by Unplugging

Brands, Artists Can Track Audience’s Emotional States via Wearables

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