For years designers and engineers have been turning to data like The Measure of Man & Woman when designing products made to fit humans and their lifestyles. Designer and Professor Roger Ball, of Hong Kong PolyU, has gone a bit further after learning of Japanese snowboarders who were having trouble wearing US-designed helmets that left them with headaches: Ball has founded the SizeChina project, the first-ever digital database of Chinese head and face shapes.
Despite the fact that Asian heads are shaped differently than ‘Western’ heads, products such as sunglasses and helmets have conventionally been based off of Western anthropometric data, [...]

Gary Hustwit, director of the documentary Helvetica, has officially announced that he is working on a follow up film, Objectified, about industrial design. The documentary, which is set to premiere in early 2009, will explore our relationship with everyday objects, everything from radios to toothbrushes, and those individuals responsible for designing them.
According to Hustwit:
Those of you who followed the making of my first film, Helvetica, know that the reason I make these films is not that I have a comprehensive knowledge of the subject matter. I wasn’t an expert on graphic design, and I’m certainly not an expert on [...]

We are excited to have Gareth Kay of Modernista! at PSFK Conference San Francisco 2008. Gareth will be leading our “Making Inspiration Matter” panel with Eric Corey Freed of organicARCHITECT, Josh Morenstein (fuseproject) and Frank Striefler (TBWA\Chiat Day), in discussion over how inspiration can be used to create change.
First, who are you and what do you do?
I’m Gareth Kay and I run the planning department at Modernista!, an ad agency based in Boston. My job is to help create an environment where great ideas are more likely to happen. Primarily this means turning information into inspiration and [...]

We are looking forward to having George Murphy, founder of Modo Group, share his insights with us at PSFK Conference San Francisco. He’ll be speaking with John Pollard of Microsoft on our “When Words Are Not Enough” panel about using experience design to enhance communication.
Who are you and what do you do?

I am George Murphy and I am a brand development and marketing management consultant at Modo Group, a marketing management consultancy based in Seattle and Paris. My partners and I help large and medium sized companies manage their brands and increase brand relevancy to new audiences without [...]

We are excited to have Rohit Bhargava, founding member of the pioneering 360 Digital Influence team at Ogilvy, speaking at the upcoming PSFK Conference San Francisco 2008. Rohit will be speaking on our “Using It” panel along with George Parker (AdScam), Mark Lewis (DDB), Lynn Casey (Team Noesis) and Adrian Ho (Zeus Jones),discussing the use of social media in business.
First, who are you and what do you do?
I’m a writer, speaker, author, blogger and marketer. I just wrote a book called Personality Not Included which is all about why brands need to have a personality and how to [...]

At the upcoming PSFK Conference San Francisco, Lynn Casey, founder of Team Noesis, will be joining George Parker (AdScam), Mark Lewis (DDB), Adrian Ho (Zeus Jones) and Rohit Bhargava (Ogilvy 360 Digital Influence) on our “Using It” panel. The discussion will examine how companies can use social media to enhance consumer dialogue, evolve product offerings, and improve sales.
First, who are you and what do you do?
Lynn Casey: a passionate student of people, an anthropologist of human behavior, avidly curious trend scout.
I’ve spent years in the ad and marketing biz, where I developed a love of consumer research as a means [...]

We are excited to have Amit Gupta of Photojojo joining us at PSFK Conference San Francisco 2008 on our “San Francisco Snapshot” panel,where passionate locals, including Liz Dunn of FunnyOrDie and Jeremy Townsend of The Ghetto Gourmet (led by moderator Colin Nagy of Attention) will discuss what makes the Bay Area tick and what aspects of SF/Bay Area culture inspire them the most.
First, who are you and what do you do?

Hi. My name’s Amit Gupta. I am a creative, hard-working, honest young man who likes to create fun things online.

I run a company called Photojojo, we’re the world’s awesomest [...]

We’re looking forward to having Mark Lewis, strategy director at DDB, join us at PSFK Conference San Francisco. On our “Using It” panel along with Adrian Ho (Zeus Jones), George Parker (AdScam), Lynn Casey (Team Noesis) and Rohit Bhargava (Ogilvy 360 Digital Influence), Mark will be discussing how companies can use social media to enhance consumer dialogue, evolve product offerings, and improve sales.
First, who are you and what do you do?
I’m a strategy director at DDB in San Francisco working on brands ranging from Brita to STP to a major alternative energy provider. I’d define my job as introducing [...]

We’re excited to have Andrew Hoppin, co-founder of NASA CoLab, joining us at PSFK Conference San Francisco 2008 on our “Collaboration & Co-Working” panel. Alongside Ezra Cooperstein from Current TV, Andrew will be discussing how collaboration can be utilized to engage communities (even ones as big as NASA!).
First, who are you and what do you do?
Though a planetary geologist and environmental scientist by training, I came back to NASA in 2006 because of my experience as a social entrepreneur, Web strategist and grassroots political organizer. There, I helped create NASA CoLab, which builds collaborative communities for NASA, online [...]

We are thrilled to be having Jeremy Townsend of The Ghetto Gourmet joining us for PSFK Conference San Francisco 2008 on our “San Francisco Snapshot” panel, where passionate SFers will discuss what aspects of local culture inspire them the most, and what makes the Bay Area tick. The panel will be led by Colin Nagy (Attention) and will include Liz Dunn (FunnyOrDie) and Amit Gupta (Photojojo).
First, who are you and what do you do?

I’m Jeremy Townsend. I’m a writer, event producer and creative marketer. I’m the founder of the Ghetto Gourmet. Using the internet, a fun brand and a [...]

We’re excited to have Ezra Cooperstein, Vice President of VC2’s Development and Production at Current TV, on our “Collaboration & Co-Working” panel at PSFK Conference San Francisco 2008. Alongside Andrew Hoppin of NASA, Cooperstein will be sharing his insights on how collaboration can be utilized to engage the community.
First, who are you and what do you do?
My name is Ezra Cooperstein, and I oversee the Viewer Created Content (VC2) Team at Current TV. VC2 is the foundation of Current’s programming strategy. Since its inception, Current has been dedicated to sharing it’s TV platform with it’s viewers to [...]

Josh Morenstein, Design Director of fuseproject, will be joining our “Making Inspiration Matter” panel at PSFK Conference San Francisco 2008. Along with Frank Striefler (TBWA\Chiat Day), Eric Corey Freed of organicARCHITECT and moderated by Gareth Kay (Modernista), the panel will discuss how inspiration can be used to create change.
First, who are you and what do you do?
My name is Josh Morenstein. As the Design Director at fuseproject, I run a creative team of about 30 people which is composed of brand strategists, architects and fashion, product and graphic designers. In between leading projects, I make sure every project [...]

We are excited to have Ed Cotton of Butler, Shine, Stern and Partners (and the brains behind Influx Insights, one of our favorite blogs about branding, culture, and trends) joining us for PSFK Conference San Francisco 2008. Ed will be speaking about “Trends- Should you care?” (His answer: Yes, you should!?)
First, who are you and what do you do?
Ed Cotton, Director of Strategy at BSSP. My team looks after all research, strategy and accountability at the agency where our clients include; MINI, Columbia, Priceline, Epson and Ritz-Carlton.
You’ll be speaking about “Trends-Should you care?” Can you sum up why trends [...]

Eric Corey Freed of organicARCHITECT will be joining our “Making Inspiration Matter” panel at the PSFK Conference San Francisco 2008. Along with Frank Striefler (TBWA\Chiat Day), Josh Morenstein (fuseproject) and moderated by Gareth Kay (Modernista), the panel will discuss how inspiration can be used to create change.
First, who are you and what do you do?
I am principal of organicARCHITECT, an architecture and consulting firm in San Francisco, with over 15 years of experience in green building.
I am the author of “Green Building & Remodeling for Dummies” and write, lecture, and teach all over the country on design issues.
You’ll be [...]