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	<title>PSFK &#187; Oliver Egan, CHI&amp;Partners</title>
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	<description>Inspiring Creative Business</description>	
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			<title>Featured: Oliver Egan: Why Coke&#8217;s Crowdsourced Commercial Fell Flat [Super Bowl 2013]</title>
			<link>http://www.psfk.com/2013/02/coca-cola-crowdsourced-super-bowl-ad.html</link>
			<pubDate>Sun, 10 Feb 2013 14:50:35 +0000</pubDate>
			<description><![CDATA[The soda giant misses the mark this year by worrying too much about social media, and not enough about storytelling.]]></description>
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