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Digital Archaeology: Looking to the Past to Inspire Future Innovation Read More
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Parneet is a regular contributor to PSFK. She is also a strategist, writer and founder of digital strategy consulting firm, Seedwalker. Formerly worked for the man at American Express, Martha Stewart Living Omnimedia and Saks Fifth Avenue. Ping her on Twitter @parneetg, Facebook at /seedwalker or parneet at seedwalker dot com.
The latest SAMMA conference provides insights for businesses entering the Indian market about how to keep their brands relevant.
The news of India overtaking Japan as the world’s third largest economy in 2012 probably did not come as a surprise to the 300+ individuals present at the SAMMA Summit held in New York City this past weekend and touted as the largest professional association of South Asian thought leaders in media, entertainment and marketing.
The flexibility of the new social networking platform itself has lead to it being used in some new and interesting ways.
If Facebook, Twitter and Tumblr were to have a secret love child, what would it look like? These days, it looks a lot like Google’s new social network Google+. In the nearly three weeks since the social network launched in beta, it has become the mainstay of tech conversations and has acquired more than 10 million users. As a result of its high adoption and engagement rate, the network has already birthed several interesting trends:
Iceland's bold move to adapt their constitution based on feedback gathered through various social networks has the international community perking up and taking note. Here we debate the relative merits of the process.
Iceland is a small island nation that achieved independence from Denmark in 1944. In 2008, it achieved global notoriety due to the systemic failure of its banking system. Of late, it has been in global news headlines again for a completely different reason – the Icelandic government’s decision to change the original constitution based on suggestions posted by citizens via Facebook, Twitter and YouTube. CNN Host, Editor-at-large at TIME Magazine, and arguably one of the most influential foreign policy advisers of this generation, Fareed Zakaria, recently suggested that the U.S. Constitution be amended based on similarly crowdsourced suggestions from the American populace, and was met by a storm of vitriol.
Exhibitions at Internet Weed raise some interesting questions about our collective digital history.
As election fever slowly escalates in the U.S., one of the few things all parties agree on is that innovation is key to American growth. China and South Korea’s status as the fastest growing economies in the world, and the number of patent filings in China exceeding the same number in the U.S. for the first time, all seem to indicate that Americans are indeed experiencing another Sputnik moment. Given this pessimism about America’s future in innovation, the Digital Archaeology exhibit featured at Internet Week New York is somewhat ironic and very refreshing.
New York City has put an emphasis on making itself more digital. But what does that really mean?
The unveiling of NYC’s Digital Plan by Mayor Bloomberg and Chief Digital Officer Rachel Sterne has given risen to a broader question being asked by city officials and local citizens across the globe – what makes a city digital?
The social photo sharing app won 100,00 users within a week of launching and now has 4.25 million users who post 10 photographs per second using the app.
We talk to a lot of startups in an average work week and hear one specific question a lot – how did Instagram grow so fast?
The new startup makes use of underused resources by letting users rent their neighbor's cars.
It’s not often that Chris Sacca, founder of Lowercase Capital has such a public aha moment on stage, but new startup GetAround elicited just this reaction from him after delivering a highly successful presentation at TechCrunch Disrupt’s second day in New York City. GetAround lets you rent your neighbor’s car and solves several gaps in the market:
Angel investors Ron Conway and David Lee share some controversial findings on entrepreneurial myths at TechCrunch Disrupt 2011.
In the year since launch, TechCrunch Disrupt has lived up to their name by showcasing novel companies or ideas such as GroupMe at their New York and San Francisco evnts. In 2011, they plan on going global with a launch in Beijing, China planned for later in the year. Yesterday marked the first day of Disrupt’s second New York event. Held in the cavernous Pier 94, the morning was characterized by some lively onstage debates.
In a world where consumers are increasingly concerned with sustainability, questions about the origin of products are gradually becoming a part of the purchase decision.
This month has seen two major innovations that may well play a big part in helping publishers adapt to changing reading habits, with a little help from Al Gore.
Immersive Labs is developing futuristic "Minority Report" style ads that respond and change based on factors such as time of day, weather, age and attention span.
Picture a digital advertisement that is able to recognize your gender and display products that your peer group would wear for that time of day, and that day’s weather. You and your friends are able to pick the items you like and move them to the shopping cart using the ad’s touchscreen interface. While this may sound a lot like Minority Report, companies are in fact working on delivering intelligent, multi-touch, multi-user digital signs in high traffic environments like retail stores, airports and hotels. One such company is Immersive Labs, who unveiled their technology at TechStars NYC ‘s Demo Day.
Crowdtwist is a social loyalty and rewards platform that uses game mechanics and virtual currency to activate the user base and makes it fun and engaging for users to engage with a brand.
Close on the heels of the Y Combinator Demo Day in Mountain View, California, the TechStars Network held their first New York City Demo Day on April 14. This is the first in a series of stories on four of the eleven startups that we considered especially interesting.