Although obvious to anyone who is a minority, a new study might be a news flash for some brands that target African Americans.
Pew Research and NPR conducted a study that found 37 percent of African Americans now agree that it is no longer appropriate to think of black people as a single race – a sentiment that’s stronger among young black people, ages 18-29. The split in the black race comes down to a matter of values, according to the poll.
The study also revealed two interesting facts: an overwhelming majority of African Americans think the hip-hop industry is detrimental to [...]
November 16, 2007
New Research Reflects Changing Beliefs in African American Community
August 15, 2007
PSFK Report: Virgin’s Inaugural Flight – LAX to SFO
How do I explain the insides of our plane named “California Dreaming?”
It was like being eaten by an iPhone and sitting in its belly for an hour. I was there because PSFK had been invited onto Virgin America’s inaugural flight from Los Angeles to San Francisco. The whole wiring of the plane is designed for interaction. but first let me talk about the gorgeous design.
The seats were extraordinarily comfy and cool. Racecar seat company Recaro had a hand in making these so plush, you sit in them and get that warm, fuzzy “I’m the fucking CEO feeling.”
The stewards, [...]
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