Rachel Shechtman

Rachel Shechtman

Rachel Shechtman is bringing her strategies as a retail and marketing consultatnt to life for herself through STORY, a new physical retail marketing experience on 10th Avenue and 19th st., in the heart of Chelsea in New York City. STORY is a space that has the point of view of a magazine, changes like a gallery and sells things like a store.

Retail june 2, 2013

Rethinking Brick And Mortar Retail [PSFK 2013]

Rachel Shechtman, founder of Story talks about how the element of surprise and renewal is key in today's stores.


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