Rick Liebling is the Creative Culturalist at Y&R New York. He provides strategic and creative counsel to clients looking to connect their brands to people through an understanding of culture.
Retailers and consumers will become untethered from traditional systems of commerce.
Conceptual thinking is moving towards more tangible ideas and companies should be hiring more multi-talented creative people to build real things.
The Oscars have become so much more than an event at which trophies are handed out. Now social media platforms, choice of host and brand advertising also play starring roles.