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Rob Fields, Theory + Impact

Rob Fields, Theory + Impact

Rob Fields is a curator and marketer who is interested in the intersection of marketing, business, and popular culture, particularly the ways that companies can better leverage culture to build their brands. He is currently Marketing Director, CMO Initiatives at the Association of National Advertisers (ANA).

Q&A: Fusion‘s Latoya Peterson on the Girl Gamers Web Series

Rob Fields: Cultural Trends Powering the Winter of Canada Goose

Three Lessons from Toyota’s ‘Swagger Wagon 2’

Rob Fields: 6 Lessons From Samsung’s Jay Z Partnership

Rob Fields: What Two Guys Learned About The Importance Of Feminine Values

Rob Fields: How Brands Can Provide Cultural Leadership

Rob Fields: 6 Keys To Waging The War Of Ideas