Rob Fields, BAA

Rob Fields, BAA

Rob Fields is a curator and marketer who is interested in the intersection of marketing, business, and popular culture, particularly the ways that companies can better leverage culture to build their brands. He is currently Director of Content at the Brand Activation Association.

RSS   /   Website   /   Google+   /   @robfields

Can a brand, even one with billions in its marketing budget, afford to only do "statement" marketing with its most visible partner?