Rob Fields is a curator and marketer who is interested in the intersection of marketing, business, and popular culture, particularly the ways that companies can better leverage culture to build their brands. He is currently Director of Content at the Brand Activation Association.
All content is copyright their rightful owner. Republication of PSFK content should be properly credited (and linked to) as the source, including our URL: psfk.com. Consult other content owners directly about republication of their content.