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Conde Nast and Decoded Fashion partnered to bring the most innovative style and retail apps to the New York catwalks.
New York-based fashion tech event series Decoded Fashion partnered with magazine publisher Condé Nast to hold the first fashion and tech hackathon held at New York’s Mercedes-Benz Fashion Week. Decoded Fashion founders Liz Bacelar and Stephanie Winston Wolkoff created their company to bring emerging technology to fashion industry. About their mission, Liz Bacelar said,
Study demonstrates how tropical vacations combat seasonal depression and increase energy levels.
SPIES Travel, a Danish travel company, was curious about the real effects of sunny holiday vacations on winter blues. Seasonal Affective Disorder (SAD), a common winter depression in sun-deprived northerly climes, affects up to one in four Danes. A few symptoms of these winter blues include, tiredness, crying spells, irritability, fatigue, loss of sex drive, poor sleep, trouble concentrating, and overeating associated with weight gain.
Finally a frozen dessert to alleviate coughing, sore throats, aches and pains.
Columbus, Ohio-based Jeni’s Splendid Ice Creams now offers a sorbet to fight influenza. The timing of the flavor is no coincidence, as flu season is in full-swing, Jeni offers this pint as a “flu-season fix.”
Hair removal company Shobha invites patrons to hop on the metro together before the official annual 'No Pants Party.'
New York-based hair removal studio Shobha is hosting an unaffiliated pre-party for Improv Everywhere’s annual No Pants Subway Ride in New York. Shobha, which has salons all over New York, has invited ladies (and gents) to their Financial District location to meet up, strip down, and ride the subway in their skivvies together.
Oversized playgrounds hooked to snow-machines make snowflakes fly when played on by adults.
Evian, French mineral water brand paired up with advertising group Havas Worldwide to bring snow play to hard-working Londoners for their ‘Live Young’ campaign. Installing oversized playground equipment including see-saws and swing sets, Evian wants to allow adults the chance to rediscover their inner child. As added incentive to play, the play equipment is hooked to a snow-machine. The more passersby play, the more snow is created.
PSFK reports from the Future of Fashion event about New-York-based startups who are redefining how we think of retail.
At the last Future of Fashion event of 2012 held in the Projective Space by Fashion Digital Daily, the five presenting companies were Merocrat, Bib + Tuck, Go Try It On, Stylitics, and Little Black Bag. Each brought something new to the intersection of fashion and technology.
PSFK talks with the President of NewDealDesign about his digital device, Plair, that is helping to change the essence of multiscreen entertainment.
PSFK caught up with Gadi Amit — the president of NewDealDesign LLC, who is passionate about creating design that is both socially responsible and generates real world success — following his recent presentation at PSFK CONFERENCE SAN FRANCISCO about the release of Plair, a handheld, portable device used to stream media from a mobile phone, tablet or computer wirelessly to your big screen. Gadi previewed the device during his talk in San Francisco, giving us a chance to follow up with him on the implications of consumers interaction with media through multiple simultaneously.
Meet-up application allows iPhone users to hatch plans and find events at a moment's notice.
A new iOS app from New York incubator Hatch Labs, Inc. called Moments Outside the Box (MOB) allows users to plan spontaneous group activities for friends and nearby strangers. Unlike other event-planning apps, MOB seeks to limit the complexity, time-consuming nature of planning meet-ups with friends and also assists people to more easily connect with like-minded strangers. The free event discovery app enables users to connect with others in their vicinity to meet up immediately, whether for a group jam session, drum circle, chess game at a coffee shop, or game of catch in the park.
London designer AndViceVersa hand welds function and form with their table and chairs set.
Art and function merge in A-Cute, a sculptural table and chair set, created by London deisgn firm AndViceVersa. When not in use, the table and chairs fit seamlessly together to form a cohesive, multifaceted sculpture. The set’s design melts the boundary between function and form, enabling the dining set to serve as a work of art in addition to its duties as a piece of furniture.
Verizon seeks a patent for a TV set top recorder capable of monitoring television viewers as they watch shows and serving them commercials relevant to their real-time actions.
In addition to knowing what you watch on TV, future DVRs might also know what you do while watching your favorite shows. Behemoth telecommunications company Verizon recently filed a patent for a new DVR product that can also sense what activities TV viewers are doing while they watch TV. Once the DVR detects what viewers’ are doing while watching TV, it will then deliver advertisements that are relevant to the watchers’ real-time actions. For instance, if a viewer is eating Talenti ice cream, while watching Arrested Development, the DVR might choose to show them ads for ice cream or else ads for a nearby gym. It might also show them ads for the show’s actors’ upcoming movies.
SupperKing offers an in-home social dining experience to meet new people or catch up with friends.
Bringing the social grubbing experience to the home, SupperKing enables would-be hosts to plan dinner parties for their friends or future friends (also known as people they have not met yet or strangers). Originating from Los Angeles, SupperKing was founded by Kai Stubbe to “enable the peer to peer in-home dining experience.” Similar to the GrubWithUs program for social dining in restaurants, SupperKing brings the meet-up home for added intimacy and potential reduction in dinner costs.
Bow & Drape lets consumers customize clothing by color, material and style.
Both time spent browsing for that impossible find, and time waster on trying on several ill-fitting dresses could now be a thing of the past. Boston-based Bow & Drape is a clothing etailer that only offers customized dresses to customers’ exact measurements. Bow and Drape provides basic dress styles, and then lets shoppers make it their own by adding features or embellishments, changing the color, altering the shape of the neck or length of the sleeves, and of course using their body measurements for the perfect fit.