Metaio—the technology vendor behind the augmented reality retail experience for LEGO (“Digital Box”)—has produced an augmented reality cover for July’s issue of Popular Science. By visiting a page on Popular Science’s website with a computer equipped with a webcam and microphone, visitors are able to see a 3D wind turbine. The piece is also interactive; by blowing on a mic visitors are able to make the blades on the tiny wind turbine spin.
We’ve previously mentioned some potential usability issues with Augmented Reality, and with this execution we ran into a few hiccups as well. To begin with, for one reason [...]
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